16/04/2020
I try really hard not to "push" products on to people or "hard sell" what I'm doing with World Organics but there are some really good reasons WHY I'm still doing what I love 9 years later!
Thanks Grant for your word smithery!
"It’s clear the world will be a different place post the pandemic. Most obviously, there will be less money in the economy and people will be more careful about how they spend their discretionary income.
Accompanying this, there will almost certainly be a change in value systems and behaviours...
· People will be more conscious of their wellbeing.
· People will take greater interest in what is going on in the world, and will be more aware of their role in it.
· Whilst having fun will still be vital, people will also be more thoughtful – and perhaps a little less frivolous - about how they engage with others. Ideas will matter.
· Online shopping will become ever more important
· People will increasingly look to connect with brands that are authentic and which make a difference not only in their own lives but also in the wider world.
So, what then, makes World Organics unique?
We think it is this. Our products not only help you look good and feel good, they help you do good too.
It is the final component of this story - ‘our products help you do good’ - where we think we’re on the way to becoming a world leader.
Our packaging, for example, is:
· recyclable,
· sustainably made,
· and we’re progressively rolling out packaging systems which are not only customizable, we’re also:
· cruelty free
· predominantly vegan (the entire The Organic Skin Co. range and 90% of the River Veda range is vegan)
· free of toxic chemicals which leach into the environment and do damage to delicate ecosystems,
· making an important contribution to Indian agriculture thanks to our support of organic community farms there
· supporting other local – indigenous – communities thanks to our work with Eden Reforestations
· supporting ethical work practice (no child labour) when it comes to mining mica
· planting one tree for every The Organic Skin Co. product purchased (oh, and by the way, we’ve got some plans for River Veda too – plans which involve you… watch this space!).
In a new, more considered world, where authenticity plays an ever-increasing role in how customers view brands, and where the age-old question – ‘What is beautiful?’ – is being redefined, we think it is the fullness of our story which sets us apart.
“At World Organics, we believe in beauty with a conscience. We make products that help you look good, feel good, and do good too.”
Stories matter.
With love. xx