The Eye Lady

The Eye Lady Empowering individuals with visual challenges. As a Low Vision & Irlen Consultant, I provide personalised solutions to enhance daily life.

Testing and treatment for Irlen Syndrome, Low Vision consulting, magnifiers and lighting support in Northland. For people with Low Vision

At The Eye Lady, I believe that changes in vision shouldn’t limit your ability to enjoy and engage with the world. As a dedicated Dispensing Optician, I understand the unique challenges of low vision. With a passion for enhancing quality of life, I provide compassionate care and essential resources to support you on your journey. I am committed to creating a supportive environment where you can access valuable information, connect with others facing similar challenges, and discover effective strategies for navigating daily life with confidence. As your trusted partner, I offer personalised guidance in selecting low vision aids and technologies that can significantly improve your independence and daily experiences. Whether you’re seeking information, support, or simply a friendly conversation, I am here to help. Take the first step towards living well with low vision by scheduling an assessment with me today. Together, we’ll ensure you continue to live a fulfilling and empowered life, regardless of vision challenges. What is Irlen Syndrome? Irlen Syndrome, also known as Scotopic Sensitivity, is a perceptual processing disorder which affects how the brain perceives light. It occurs when the brain’s sensitivity to particular light wavelengths prevents it from correctly processing visual information from the eyes. The brain becomes overactive when exposed to particular wavelengths of light, resulting in visual sensory overload. Sometimes this can also appear as light sensitivity, but is it much more complex than that. Often mis-diagnosed as dyslexia, ADHD, or behavioural problems, Irlen Syndrome affects between 11-14% of the general population, and about 60% of those with other learning difficulties. Irlen Syndrome affects the way that individuals process visual information, which means they see things different to how they really appear. The visual system causes normal things we see to become distorted affecting the way individuals go about their daily tasks and can manifest in a whole range of different ways. Words can appear to be flashing, moving, blurring, or doubling up on a page. For some people the letters can swirl, shimmer, appear three dimensional or even seem to lift off or sink into the page. Individuals with Irlen tire more easily from routine tasks involving vision as the brain requires significant effort to process and make sense of sensory information. As a result, simple tasks such as reading can become extremely challenging. This over-activity of the brain contributes to the diverse symptoms often associated with the condition

Physical symptoms can include:

Sensitivity to light
Eye strain
Watery eyes and a need to rub them
Headaches and migraines
Fatigue
Nausea, motion sickness or dizziness

Visual symptoms can include:

Text moving on the page
Difficulty focussing on the right text
Blurred vision
Sensations of swirling, flashing, moving text
Difficulty viewing patterns or contrasting colours
Text jumping off the page, or sinking into it
Difficulty judging the speed and distance of objects

Associated disorders

Irlen Syndrome is often associated with dyslexia due to their shared symptoms, but they are actually separate disorders. That doesn’t mean that some individuals won’t have both disabilities. There is a significant crossover with other sensory or attention processing disorders such as ADHD, audio-processing disorder, or autistic spectrum disorders. In addition, it can be synonymous with other learning disorders such as dyspraxia (a developmental coordination disorder), dysgraphia (a condition which impairs writing ability), and dyscalculia (difficulty learning or understanding mathematics). The impact on individuals is immense and for some, it may serve as a lifelong obstacle to learning and achievement.

We've got heaps of new followers, so we thought it was a good idea to introduce, or reintroduce the face behind "The Eye...
12/11/2025

We've got heaps of new followers, so we thought it was a good idea to introduce, or reintroduce the face behind "The Eye Lady".

Sam is Mum to two toddlers, Wife, Friend and Colleague. She's also your Northland Irlen Diagnostician and Low Vision expert.

You can find out more about Irlen Syndrome, Low Vision testing and the clinics on her website www.theeyelady.co.nz. or you can chat with her directly by sending her a message.

Irlen testing in Northland.

11/11/2025
If you can relate to any if these, you don't have to continue to put up with it. Help is just a phone call or email away...
11/11/2025

If you can relate to any if these, you don't have to continue to put up with it. Help is just a phone call or email away! Please reach out for a free chat 0210618830 or www.theeyelady.co.nz

#

✨ Northland Business Excellence Awards Last night my husband (Chris from In HomeTech Services) and I attended the  busin...
08/11/2025

✨ Northland Business Excellence Awards

Last night my husband (Chris from In HomeTech Services) and I attended the business
What a fabulous night of reflection and celebration hosted by NZ Chambers of Commerce Northland! It was inspiring to see the incredible talent, innovation, and diversity shining across Northland businesses.

A huge congratulations to our fellow Kerikeri businesses — Hounds, winners of the Emerging Business category, and the Turner Centre at Kerikeri, finalists in the Creative Industries category. What an achievement!

Thank you to NorthChamber, the judges, and the sponsors for creating such a wonderful evening that celebrates and uplifts our local business community. Feeling proud to be part of such a vibrant region full of passionate, hardworking people doing great things. 💚

Hi, I’m Sam – also known as The Eye Lady!I help children and adults who struggle with light sensitivity, headaches, read...
05/11/2025

Hi, I’m Sam – also known as The Eye Lady!
I help children and adults who struggle with light sensitivity, headaches, reading, or visual discomfort find real relief through Irlen and low vision solutions.

For many, it’s not just tired eyes – it’s the brain working overtime to process light and visual information. Once we find the right colour or support, everything feels easier: reading, learning, focusing, and even just getting through the day without a headache.

I also offer low vision home visits, bringing care and comfort to those who find it easier to be seen where they live – including adjustments, cleaning, and repairs for glasses.

Curious to know if that could be you or someone you love? Leave a comment below or message me – I’m always happy to chat.

04/11/2025

When the world feels too bright, busy, or overwhelming — it might not be “just you.” 💡

For around 14% of people, the brain works a little differently when processing light and visual information. That’s Irlen Syndrome — and it can show up as headaches, fatigue, eye strain, reading difficulties, or even anxiety.

The good news? The right colour can calm that overactive visual system. 👓
With Irlen Spectral Filters, everyday life becomes more comfortable — fewer headaches, easier reading, and more focus and calm.

There’s no need to struggle through it. Relief really is possible. 💜

28/10/2025

Some kids work so hard, yet reading never seems to click.

They might say the words move, blur, or jump — or they’ll avoid reading altogether. It’s easy to think it’s laziness or lack of focus, but sometimes it’s not about effort at all.

It could be how their brain processes light and contrast.

That’s what I test for with Irlen Syndrome — a visual processing difficulty that can make reading, writing, and even classroom lights a daily struggle.

💬 If this sounds like your child, or a student you teach, I’d love to chat. You don’t have to keep guessing what’s going on.

“Whaia te mātauranga hei oranga mō koutou.”Seek knowledge for the sake of wellbeing.At The Eye Lady, this whakataukī cap...
27/10/2025

“Whaia te mātauranga hei oranga mō koutou.”
Seek knowledge for the sake of wellbeing.

At The Eye Lady, this whakataukī captures the heart of what we do.

Whether it’s a child who’s struggling to learn, an adult living with light sensitivity or migraines, or an older person needing support to keep seeing clearly — knowledge brings understanding, and understanding brings wellbeing.

When we truly see what’s going on, we can make meaningful change. 💡👓

23/10/2025

Exciting news for PC users!

Did you know that there is a Chrome extension that lets you change the background colour of any webpage!

Say goodbye to eye strain and hello to your favourite hues.

Are you ready to give it a try? Let us know below! 👇💻

Irlen International

Smart Eye Protection that changes the background color of all websites, while not altering colored sections and dark mode websites.

Do you struggle with polarised lenses?Polarised lenses are often recommended for driving, fishing, or spending time arou...
22/10/2025

Do you struggle with polarised lenses?

Polarised lenses are often recommended for driving, fishing, or spending time around water because they reduce glare. But for some people — especially those with Irlen Syndrome — they can cause dizziness, nausea, or general visual discomfort.

That’s because polarised lenses don’t just reduce glare; they also change how light, colour, and contrast appear. This can distort reflections on windshields, glass, and screens, or make surfaces look uneven. For people whose brains are already working hard to process visual information, that shift can feel disorienting.

Many people with Irlen Syndrome find that polarised lenses simply don’t feel right, and experience far greater comfort with Irlen filters or non-polarised tinted lenses instead.

If you’ve ever put on a pair of polarised sunglasses and felt dizzy or “off,” you’re not imagining it — your visual system may just prefer a different type of lens.

👉 If that sounds familiar, it might be worth a chat to explore options that help your eyes — and brain — feel more comfortable.

Sam | The Eye Lady
www.theeyelady.co.nz

✨ Stepping out of my comfort zone ✨This weekend I attended the  - Association of Dispensing Opticians of New Zealand  Co...
20/10/2025

✨ Stepping out of my comfort zone ✨

This weekend I attended the - Association of Dispensing Opticians of New Zealand Conference in Christchurch — and this year, I was honoured to be invited as a presenter, speaking about Irlen Syndrome.

With industry reps, fellow speakers, and 133 delegates in the audience, I’ll admit… it was the most uncomfortable and anxious I’ve ever felt in my professional career!

But sometimes, you have to lean into those moments — to stretch yourself, to grow, and to trust that you’re exactly where you need to be.

My presentation covered what Irlen Syndrome is, the research and prevalence statistics, and how it affects people — particularly our young learners. I also shared simple questions that can be integrated into everyday practice to help identify those who may be struggling with Irlen-related symptoms, as well as frame and lens options for clients who use Irlen filters.

To finish, I shared my plans for a research project in Far North primary schools — aiming to gather relevant New Zealand data, raise awareness, and secure funding to make Irlen testing and treatment accessible to those who need it most. Because equity in education and healthcare matters.

After 40 minutes of presenting (and another 20 minutes of questions!), I left the stage with shaky hands but a full heart — and since then, I’ve had nearly 30 colleagues reach out interested in training as Irlen Screeners. I’d say that’s a pretty successful result!

It was a perfect way to end Irlen Syndrome Awareness Week 2025!

Irlen International

🌈 As Irlen Syndrome Awareness Week wraps up for 2025…There are still so many people who’ve never heard of Irlen Syndrome...
16/10/2025

🌈 As Irlen Syndrome Awareness Week wraps up for 2025…

There are still so many people who’ve never heard of Irlen Syndrome — and who continue to struggle without knowing why.
Let’s keep changing that. 💪

Every share, every conversation, every post you pass along could be the one that helps someone finally find answers.

I’ve still got plenty more to share about Irlen — so if you’re new here (welcome!) or have been following for a while, keep checking back and sharing what resonates. You never know who might see it at just the right time.

Below is one of my favourite graphics from Irlen International — a reminder that there’s always more happening beneath the surface, and Irlen is no different.

✨ Not sure if your symptoms could be Irlen-related?
Take the quick self-test at https://form.jotform.com/250828098611865I’ll happily look them over and chat through what they might mean for you.

Have a fabulous weekend — and thank you for helping spread awareness! 💚

Address

41 Hobson Street
Kerikeri
0230

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