The always awesome Sports Nutritionist and Physique Coach, Brandon Da Cruz, had this to say about Awesome After Forty:
"As someone who’s spent over 15 years in the trenches of physique coaching, I can tell you that very few people bridge the gap between evidence-based science and practical application the way Cliff Harvey does.
Awesome After 40 isn’t just another “midlife fitness” guide; it’s a blueprint for sustainable performance, health, and longevity. Cliff and his co-author Darren have done an incredible job distilling complex concepts into clear, actionable systems that actually make sense for real people with real lives.
What stands out most is the holistic, health-first approach. It’s not just about training harder or dieting longer; it’s about training smarter, eating better, and living with purpose. Whether you’re a coach, athlete, or just someone who wants to feel and function your best, this book is a masterclass in what evidence-informed, human-centered coaching should look like."
IT’S HERE! "Awesome After 40" is officially OUT NOW! 🎉
My co-author Darren Ellis and I are incredibly proud to share this book with you today.
For years, we’ve seen friends and clients struggle with the idea that their prime is behind them. They feel trapped by the "fitness-industrial complex"—thinking they need to spend hours in the gym to see results, or that aches and pains are just "part of aging."
This book is the counter-narrative.
It is a practical, science-backed guide to: ✅ Getting strong without living in the gym. ✅ Eating well without obsessive tracking. ✅ Mastering sleep and stress to reclaim your energy.
We believe your health should complement your world, not consume it.
If you’re ready to redefine what’s possible in your next chapter, grab your copy today.
Thank you to everyone who has supported us on this journey!
Coauthor:
Foreword by Dr
Endorsed by and more!
15/12/2025
Our January 2026 issue of Nutripaedia is out early (because we're on break from Thursday!)
Check it out for review articles on:
💓Magnesium and cardiometabolic disease
🤓Vitamin E and cognition
💊Vitamin B2 and cancer
🥗Plant-based diets and iodine https://bit.ly/3SNg753
14/12/2025
There is no justification for killing innocent people.
None.
Any attempts to apologise for these terrorists because of the actions of extremists in the Israeli Govt. is blatant antisemitism.
Sixteen people have died after an attack targeting a Hanukkah event on the beach.
14/12/2025
As many of us who are pro-Palestinian and against the illegal occupation of Palestine by Israel have consistently said, Hamas are not the 'good guys'.
A new report by Amnesty International has found that Palestinian militant group Hamas committed crimes against humanity during its attack on southern Israel on October 7, 2023 and against hostages it took to Gaza.
09/12/2025
All of our NZ copies of Awesome After Forty are sold out!
You can still purchase via all major retailers in both e-book and paperback: https://bit.ly/4p1uO2u
09/12/2025
My new '4-Week Healthy Body Reset' combines the ‘Don’t Die' program, designed to help people get on the right track to live longer and healthier, and the 'Healthy Shoulders & Hips' program to address common postural issues and weaknesses.
Build life-changing habits to help you eliminate and avoid pain and live healthier for longer! https://bit.ly/473h7Zk
Online Programs.Inspiring Books. Learn the strategies and tactics of health, strength, happiness, and life & purpose with online, supported programs, and books & ebooks from Dr Cliff Harvey. Programs → → Books Online Programs 4-Week Healthy Body Reset Don’t Worry Die, Be Happy (& Healthy!) The...
Claims that 'supplements have zero proven benefit' rely on the Ecological Fallacy. They assume you have:
• Perfect nutrient density
• Optimal absorption
• Zero specific medical risks
• A sedentary life (no extra demands)
If you exercise, age, live indoors, or struggle to eat a near-perfect diet, the 'average' data doesn't apply to you
08/12/2025
Xmas bundle deal - strictly until stocks run out:
✅ Signed copy of Awesome After 40 ✅ Copy of The Carbohydrate Appropriate Diet ✅ A personal note from me
🆓free shipping within NZ - Available to NZ customers only.
Only $54 https://bit.ly/492JZSH
30/11/2025
The latest issue of the Nutripaedia Digest is out!
Articles on:
Is Collagen Worth Taking? 🤔
Omega-3 Supplements & Cardiovascular Disease 💌
Coffee, Caffeine, & Cardiovascular Health ☕
Vitamin D & Thyroid Conditions ☀️
Vitamin D & Bone Health 🦴
PLUS more Research Snippets 🔬 https://bit.ly/3K4I8Et
26/11/2025
Data consistently show lower iodine intake in vegetarian diets compared to omnivorous diets, and even lower in vegan diets, increasing the risk of insufficiency and deficiency of this critical mineral...
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Cliff Harvey PhD, DipNat, DipFit is an author, speaker, practitioner, & researcher.
Learn nutrition from Cliff: www.holisticperformance.institute
Find out more: www.cliffharvey.com
Founder of the Holistic Performance Institute and Nutrition Store Online. Co-founder of Nuzest and Reconditioned.Me. Former IAWA Weightlifting World Champ.
"I've been helping people to live healthier, happier lives, and to perform better since starting in clinical practice (way back...) in the late 1990s. Over this time in practice I have been privileged to work with many Olympic, professional, Commonwealth and other high performing athletes.
I've also worked with many people to overcome the effects of chronic and debilitating health conditions. Along the way I've founded or co-founded many successful businesses in the health, fitness and wellness space."
My WHY?
More important than who I am, or what I do is WHY I do it.
I realised early in practice that this 'Why' explains so much more about us than any definition of career, vocation or skillset.
My WHY, quite simply, is to help others to learn simple, and effective methods to be healthier and happier. This may seem overly simplistic but the very best ideas are usually the simplest. Health and happiness, to my mind, are flip-sides of the same coin. A healthy body is a happy body, a healthy mind is a happy mind, and a healthy spirit is a happy spirit...and vice versa.
I help people avieve health and happiness through nutrition planning and education, and life & purpose success coaching.
My Cred.
Registered Clinical Nutritionist
PhD in Nutrition (AUT University) - focus on ketosis, ketogenesis, and individual responses to diet.
Naturopathic Diploma (NCNZ)
Diploma in Fitness Training (AUT University)
Psych-K Advanced Facilitation
Reiki (Level lll)
Certificate in Scientific Core Conditioning (CHEK Institute)
IAWA Weightlifting World Champion 2004 & 2007
IAWA Weightlifting World Record Holder
IAWA International Vice President 2003-2007
My Areas.
Low Carbohydrate, ketogenic and 'Carbohydrate Appropriate' nutrition.
Mind-body integrative health care
I was one of the very first practitioners to begin prescribing and working with low-carb, high-fat (LCHF), ketogenic, and lower-carb, higher-protein diets in the late 1990s.
My current research centres on MCTs, keto-induction, keto-flu, and finding appropriate carbohydrate intake for individuals based on their metabolic state, activity and ethno-genetic factors.
