Flow State brings you functional mushroom products that have been tested in NZ for safety & potency
23/04/2026
Ryan asked, “Are these magic mushrooms?” 🍄😅
Fair question - we get asked so often.
No, these aren’t that kind of mushrooms. We’re talking functional mushrooms like Lion’s Mane, Reishi, Turkey Tail and Cordyceps. The kinds people use to support focus, calm, energy and everyday wellbeing.
No trips or seeing mystical images here - but some of our customers do report some pretty magical life improvements.
Got a question you’ve been meaning to ask? Drop it below. Chances are someone else is thinking the same thing. 🌿
23/04/2026
Ryan asked, “Are these magic mushrooms?” 🍄😅
Fair question - we get asked this so often.
No, these aren’t that kind of mushrooms. We’re talking functional mushrooms like Lion’s Mane, Reishi, Turkey Tail and Cordyceps. The kinds people use to support focus, calm, energy and everyday wellbeing.
No trips or seeing mystical images here. But some of our customers do report some pretty magical life improvements.
Got a question you’ve been meaning to ask? Drop it below. Chances are someone else is thinking the same thing. 🌿
20/04/2026
We’re not separate from nature, we’re part of it.
This Earth Day, we’re celebrating the deep interconnectedness between nature and wellbeing with 20% off all Flow State capsules.
Mushroom extracts are one reminder that some of the most powerful supports can come from the natural world around us.
This month, our Flow on Effect is going to the Heretaunga Women’s Centre, in the Hawke’s Bay 🤍
It’s a special, welcoming space dedicated to providing essential support to wahine.
They’re doing incredible work supporting wahine across the Hawke’s Bay through five core pillars:
• Women’s Health & Wellness
• Personal Growth
• Mentorship
• Connection, and
• Advocacy.
Their words really stayed with me:
“Whatever you’ve been through, whatever you’re dealing with now, we’ll meet you where you are and find you the support needed to get you working towards the life you want.”
This is the kind of empowering support we wish all women across NZ had access to.
As a charitable organisation, the Heretaunga Women’s Centre relies on the support of individuals and business to maintain and expand their crucial work - Please check out their mahi and donate here https://heretaungawomenscentre.nz/support/
Mush love,
Chloe & Ian
05/03/2026
We’re excited to share that Flow State is now available at Naturally Organic at both of their Auckland stores - Glen Innes & Albany.
If you’re local, pop in and say hello to the team. They’ve got a great selection of organic produce, natural wellness products, and now our mushroom extracts too.
Supporting organic, small stores and local wellness communities means a lot to us.
This month, our $500 Flow On Effect donation is going to Rewiring Aotearoa, an organisation helping speed up the electrification of New Zealand and move us away from fossil fuels.
We like what Rewiring Aotearoa stands for. That change doesn’t have to be big, it can start small, at a household level.
Rewiring Aotearoa represents everyday Kiwis in the energy transition. They’re working toward a future where every household can:
• Save money on energy bills
• Reduce carbon emissions
• Keep the lights on and homes warm
• Build real resilience for the years ahead
As a small, family-run business, sustainability isn’t an abstract idea for us. It’s personal. We think about the kind of world our kids will grow up in. We think about energy independence, stability, and doing things better than the systems we inherited.
We’ve personally made the shift to an electric car, an older model Nissan Leaf, it’s our town run about and we love it. Our next step is solar panels for our home to make the most of the Whakatane sunshine.
Thank you for being part of Flow State. Every purchase you make helps us contribute to organisations like Rewiring Aotearoa, building a stronger, more sustainable Aotearoa.
If you’d like to learn more about their mission, head to Rewiring Aotearoa and see how you can get involved. https://www.rewiring.nz/
⚡⚡⚡
— Chloe & Ian
10/02/2026
Fear has a way of exaggerating things.
It took Chloe a year and a half to build up to this drop-in. Not because the ramp was big, but because the fear was.
Whether it's skating, starting something new, or taking a small step you've been sitting with for a while...the nervous system doesn't really care about scale.
We're big believers in gentle support over time. Movement, time in nature, rest, and simple daily rituals all help things feel a little steadier.
04/02/2026
January's* Flow On Effect supports South Kaipara Good Food 🌱
A community-led initiative grounded in growing and sharing kai and knowledge, so whānau are nourished today, and tamariki inherit a more resilient, self-sufficient future.
Their work is about so much more than food security.
It’s about hauoranga: health and wellbeing.
Pāporitanga: strong, connected community.
Mātauranga: lifelong learning.
And tiaki taiao: caring for the land that sustains us all.
We’re grateful to contribute this month’s $500 donation toward kaupapa like this, rooted in place, people, and long-term resilience.
Thank you for being part of the Flow On Effect 🤍
*oops we're a little late posting this!
30/12/2025
January will shout.
But the things that actually support health tend to be quiet.
Sleep. Simple routines. Daily care. And showing up again tomorrow.
New year. Same you.
And that's exactly where real change starts.
22/12/2025
Just the two of us.
A small family business, run slowly and with care.
Built on answering every message ourselves, checking every test result, and doing the kind of behind-the-scenes work that rarely makes it onto social media.
This year brought some meaningful milestones for Flow State:
🌿 moving house and creating a dedicated office
📦 making real progress on our packaging redesign
🧪 continuing to raise the bar on third-party testing
❤️ passing $16,000 donated to Aotearoa charities through the Flow On Effect
AND Our community passed 2,500+ reviews (averaging 4.9 stars), which genuinely blows us away.
We’re proud to build Flow State in a way that leaves room for family, nature, and integrity; without rushing, posturing, or chasing trends.
Thank you for choosing small.
Thank you for choosing honesty.
Thank you for choosing mushrooms.
We couldn’t do this without you. 🫶
15/12/2025
December has a way of speeding things up.
So today, we slowed it down with a walk with the piwakawaka.
Sharing this for anyone else feeling the December build-up.
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Having started the superfood powerhouse that is Vitality Organics back in 2015, Dave Wylie found that one product gathered more conversation than the rest. That product was the ‘maca mocha with shrooms’.
Made of espresso, raw cacao, gelatinized maca, chaga, cordyceps, reishi, lion’s mane and coconut buttermilk, it had the town of Mount Maunganui buzzing.
It gathered so much attention that it caught the eye of Government officials at the Ministry of Primary Industries, who then proceeded to threaten hefty fines for the use of ‘novel’ ingredients (true story).
‘Novel’ products are those that haven’t been used extensively here in New Zealand.
These ‘novel’ ingredients included cordyceps, lion’s mane, and an ashwaganda / blue lotus blend we were using in another drink.
We also ruffled a few MPI feathers when we were serving the H**p 'dog-bowl' - when h**p was only allowed for animal consumption. A delicious smoothie bowl full of coconut butter, banana, cacao, h**p seeds and h**p protein, and layered with an assortment of toppings, it was for dogs only. We thought we were hilarious.
It is a shame to make these adaptogenic, potent mushrooms and herbs that have been used for centuries unavailable to the general public in a ready-to-drink elixir.
Hence the desire to provide a make-it-yourself concoction.
Born was the idea for Flow State, and here we are now. Fine free.
We encourage you to do your own research on these mushrooms. We’ve embraced them.
Flow State brings you a curated blend of nootropic and adaptogenic mushrooms. Lion’s mane, chaga, cordyeps and reishi. No additives. No fillers. Exactly what you want. Consistently potent, dual extracted (where required) mushrooms grown naturally on substrate materials native to each particular mushroom.
New Zealand owned and operated by Dave and Rachel, we’re confident you’ve found your new go-to nootropic and adaptogenic mushroom source!
