08/04/2026
When I opened my Pilates studio, I didn’t have a business degree or a strategic growth plan. I had passion, experience, and a deep desire to help people move and feel better. That got me far, but not without a few wrong turns along the way.
Now, with the perspective that only years of practice can bring, I wrote Pilates & Purpose to help others avoid the detours and dead ends I ran into. Here are just a few of the mistakes I made, so you don’t have to.
1. Saying Yes to Everything
When I started, I believed being flexible and available would help grow my client base. I said yes to every opportunity, class, time slot, and idea, even when it stretched me thin. I quickly learned that boundaries are essential. Saying yes to everything often means saying no to yourself and your wellbeing.
Lesson: Be intentional with your time. Boundaries don’t limit your business, they protect it.
2. Avoiding the Numbers
For too long, I resisted looking at the financial side of my business. I thought I could ignore the spreadsheets. Spoiler alert: you can’t. Purpose-driven doesn’t mean profit-avoiding. When I finally embraced the numbers, I found freedom, not restriction.
Lesson: You don’t need to be a financial wizard. I certainly am not! But you do need to know where you stand. I would be lost without my accountant. He is my rock.
3. Trying to Do It All Alone
I wore every hat, from teacher to cleaner to marketer to tech support. I was exhausted. It took me a long time to learn the power of asking for help and building a supportive team.
Lesson: Don’t wait until you’re burned out. Invest in help before you’re desperate for it.
My book Pilates & Purpose is a guidebook for studio owners who want to create sustainable, soul-led businesses that support both personal growth and community wellbeing.
If you're building (or dreaming of building) a Pilates studio of your own, this book is for you. I wrote it so you can skip some of the hardest parts and move more quickly into the work that truly lights you up.
Purchase your copy from Amazon.
Need personalised help? Check out the coaching offers on my website: www.taniahuddart.com