Hope Is My Homeboy

01/04/2026

Battle for the Bay 2026 💙

Still taking this one in.

What a day. What a community. What a reminder of what happens when people come together for something bigger than themselves.

Massive thank you to every single team that showed up, competed, and brought the energy:
Golden Bay Football Club / Mountain Goats,The Mighty Pumas &
Shield United
Richmond Athletic AFC
Mapua Rangers Football Club
Tahuna Football ClubFlamingos
FC Nelson
Takaka Rugby Football Club
Wakefield FC
Major Masters
You made the day what it was. Competitive, fun, and full of heart.

To our sponsors, thank you for backing this kaupapa and helping make it all possible. Your support goes far beyond logos and banners. You’re part of something that genuinely matters.
Scott Construction Nelson
BayStays Property Management
Strange Contracting Limited
goat pies for your wonderful donation!

To the organisers, I’ve tagged you all, but honestly… this doesn’t happen without you. The planning, the time, the behind-the-scenes mahi that no one sees. We see you, and we appreciate you more than you know x
Chris Thurston
Aydee Green
Duan Evans
Mickayla Jade

And to everyone who came down, supported, donated, brought raffles, played, or even just had a kōrero on the sidelines… that’s what this is about!

Real connection.
Real conversations.
Real impact.

We’re proud to be part of it.

This is bigger than a tournament.

This is community. This is hope.and thanks again to the Golden Bay community for showing up fully we love you all xx

Ngā mihi nui 🤍
Rutu, Jono

31/03/2026

29/03/2026

Let’s chat and pack ✨📦❤️

27/03/2026

📦 WE’RE ✨PACKING ✨ORDERS 📦

Orders will shipped out / ready for pick up MON-YAY ❤️ 🙏🏽

Thank you so much for supporting the mission xx 😘

23/03/2026

✨LETS MAKE YOUR ORDERS ✨❤️

14/03/2026

Just want to say a huge thank you to everyone who supported the She Fades x Hope Is My Homeboy collaboration.

From the people who ordered a piece, shared a post, visited the barbershop, or simply showed love. It all means more than you know.

This drop was about more than clothing. It was about community, safe spaces, and celebrating the people who hold others up every day.

Big love to Jess and the .way_she.fades crew for trusting us with this collaboration, and to Isaac Te Reina from for capturing the story so beautifully.

Grateful for every single one of you.

06/03/2026

Two days left to place your order whānau 🩷🖤

A lot of thought went into this design. Every detail was chosen with meaning behind it and what this collaboration represents.

Thank you so much to everyone who has supported this drop. The support truly means a lot.

Pre orders close Sunday at 8pm.

Hopeismyhomeboy.com 🤍

05/03/2026

Only a few days left to get your orders in 🩷🖤

Pre orders close Sunday 8 March at 8pm.

Thank you so much to everyone who has supported this drop so far. It honestly means a lot seeing the love for this collaboration and what it represents.

Remember this is a pre order release.
We only produce what is ordered. No extras, no mass production.

If you’ve been thinking about it, this is your moment.

Available at hopeismyhomeboy.com

03/03/2026

A little message from me as we launch 🩷🖤

hopeismyhomeboy.com

Pre orders open 3 March at 6pm
Close Sunday 8 March at 8pm

Limited window. Small run. We only produce what is ordered.

This drop honours barbers.
The chairs.
The conversations.
The community.

THANK YOU SEE YOU SOON X

02/03/2026

See you tomorrow 🩷🖤

Pre orders open 3rd March at 6pm and close Sunday 8th March at 8pm.

This is a short, intentional window. Once it closes, it closes.

We do not mass produce.
We only make what is ordered.
No extras. No waste. Just what is chosen.

Because of that, there are no returns or exchanges, so please take a moment to choose your size carefully.

We begin production as soon as pre orders close and aim to have orders sent out mid month. No long wait.

Thank you for being part of this. Truly. Your support allows us to keep creating in a way that feels intentional and meaningful.

If you’d like one, you can order at hopeismyhomeboy.com

01/03/2026

There is a reason barbershops feel different.

Studies show men are significantly more likely to open up about personal struggles in informal environments than in clinical ones. Places like barbershops consistently show up as community anchors, especially for Māori and Pasifika communities.

On March 3rd we release a collaboration that honours that space.

Two Māori women.
Two kaupapa.
One shared belief that everyday spaces save lives more often than we realise.

More soon x 🩷🖤

25/02/2026

Inspired by culture, built from the barbershop

HIMH x SHE FADES AROHAS WAY

collab coming soon ..... 🩷🖤