The Apothecary

The Apothecary A witchcraft supply store & natural therapies clinic; specialising in massage, readings and healings.
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The Apothecary is the collaboration of two sisters, both certified and experienced massage therapists, with a collection of other qualifications in other natural therapies. We, Alyssa and Dawn, are witches, practicing magick for health and wellbeing and sharing our expertise of herbs, oils, crystals and spell crafts. At The Apothecary we offer a range of treatments and services including relaxation and therapeutic massage, craniosacral therapy, reiki and pranic energy healing, zone therapy and tarot reading. We also sell organic herbs and herbal teas for medicinal healing and magick, witchcrafted� soaps, organic skin care, aromatherapy, natural remedies, ceremonial incense, spell candles, as well as books, cards and other witchcraft supplies. Enquire within if you would like to know more about the use of witchcraft in modern healing techniques, or register your interest in attending a Witchcraft Workshop

18/02/2026

The New Moon is here.
The Moon has eclipsed the Sun.
A new cycle has begun.

No matter what calendar, belief system, or magickal practice you align with, this moment seems significant.
You don't need to read another post about the do's and don't for the fire horse year.... That's not what this is.

What I’m seeing across the internet today is people practicing their sovereign arts. Public sharing of:
🕯️ Candle ceremonies
🌅 Sunrise rituals
✨ Star photography and capturing the eclipse
🌿 Herbs bundled, altars rearranged.
📖 Journals open, intentions written.
🌙 Yes, there's also a lot of AI art woven into people's creative and informative offerings.

But what I’m loving most is the self-love. The self-care and self-awareness.
People setting goals in rhythm with nature.
Honouring ancient holy days and cosmic events in ways that feel intimate and true.
Connecting to the Divine in their own way.
Soul journeys without permission slips.

We don’t need a priest, a prophet, or an institution to be a link between us and Spirit.
We don't need another online expert informing us how to access what is already written in our bones.
We are ordained by breath itself.
We are sovereign in our own being.
We can kneel to the earth, lift our faces to the sky, light a candle in the dark, and that is enough.

This is a not-so-quiet rebellion.
A remembering.
A dissolving of the middlemen to soul medicine.
We are the medicine. 🌑✨

The New Moon delivered!Herb Cleansing Bundles are back in stock
17/02/2026

The New Moon delivered!
Herb Cleansing Bundles are back in stock




Friday the 13th wasn’t always unlucky.It was sacred.Before it was labelled “bad luck,” or "black friday" 🐈‍⬛Friday the 1...
11/02/2026

Friday the 13th wasn’t always unlucky.
It was sacred.

Before it was labelled “bad luck,” or "black friday" 🐈‍⬛
Friday the 13th was deeply connected to the Divine Feminine.
Here's why:
🌙 There are 13 lunar cycles in a year. The moon’s rhythm is intimately connected to women’s cycles.
⏰️ Women were the first time-keepers.
🧙‍♀️ Friday is named for Freyja, Norse goddess of love, magic, sovereignty, and fate.
♀️ In many languages, Friday is also the Day of Venus, goddess of beauty, desire, and pleasure.

As Christianity spread, older earth-based, goddess-honouring and indigenous traditions were deliberately reframed as sinful, unfortunate, chaotic, or even dangerous.
Symbols of feminine power; the moon, the planet Venus, anything to do with sexuality, blood mysteries, and the number 13, were all recoded as something to fear.
Over time, even our time keeping systems moved away from the cycles of nature, to the calender created by the Pope.

Other things often get folded into the story:
✝️ The Last Supper (13 at the table, Judas as the 13th)
⚔️ Much later events (like the Knights Templar arrests on a Friday the 13th in 1307)
These didnt create the superstition, just reinforced it.

🌸 Reclaiming Friday the 13th 🌸
If you feel the call, here are some ways to honour the day:

🌿 Light a candle for the feminine. Name Freyja, F***g, Venus, or the Goddess as you know her.
🌙 Spend time with the moon (shes in her waning crescent phase so look up and to the east before the sunrise)
💗 Do something purely pleasurable, without guilt or productivity.
💖 Make love.
💃 Wear something that makes you feel beautiful, powerful, or just because it feels nice.
📖 Journal. Ask yourself: Have I been taught to fear my own power?
🩸 Honour the wisdom of our bodies, women's rites and mysteries.
👭 Celebrate Galentines day and do something special with your coven, colleagues or girlfriends.

Friday the 13th isn’t a warning.
It’s an opportunity to remember.
Remember your potential, your sacred femininity and how hard the church tried to diminish it.
Reclaim your truth, own your creative power and celebrate your love for life.

11/02/2026

✨️An update from Dawny ✨️
Kia ora friends, clients, and The Apothecary community 🤍
I wanted to share an update on how things are going.

Physically, the surgical healing itself is going well. The incisions are healing as expected and everything internally looks good. All follow-up tests, scans, and biopsies have returned normal results ✅️✅️
For anyone curious (or who know I am an oversharer)
The hardest part of recovery hasn’t actually been the o***y removal, it’s been the gas and inflammation that come with laparoscopic surgery.
I felt extreme dizziness the days post-op and combined with a sensitive nervous system, I collapsed on my kitchen floor the day after discharge. I think that's the only time in my life that I have ever fainted, which was pretty scary in the moment. I was assessed at ED, had blood tests, ECG, and imaging, all of which were normal and reassuring.
The doctor determined it was a vasovagal event. The gas used in theatre was trapped under my diaphragm, putting pressure on the phrenic and vagus nerves.
The gas used in surgery is meant to rise and exit through the shoulders, but in my case it irritated my vagus nerve, and came out through my throat, jaw, and face.
Its been nearly a fortnight and I still find myself clenching my teeth, chewing can be a pain, and my cheeks are still a bit sore.
The takeaway for me: Our bodies can react in surprising ways, even when everything is technically “fine”.
And rest really matters.

Because of this, I’m not back at work just yet. I’ll be slowly returning to light duties next week, and I will be available for tarot readings, either online or in the clinic.
👉 Massage is still off the table for now, (except with Alyssa, she is still working)
I’ll let you know when my body feels strong enough to perform hands-on work again.
I took the dog for a walk yesterday by myself, and had to run to catch her at one point, that was not fun, the impact wasnt ideal for my abdomen, and we will not be doing that again anytime soon.

Thank you so much for the kindness, patience, all of your messages, and support. It truly means more than I can put into words.
Healing isn’t linear, but it is happening, and I’m taking it one gentle, cautious step at a time.

See you in the shop next week 🍃

Arohanui,
Dawny

11/02/2026

📣GREAT NEWS 📣

☎️The phone is working again!! ☎️

But if you rung in the last two days and need me to call back, I won't know, the call log got deleted.
That's all. Go about your day.

The shop is open 1-3pm today, and same tomorrow (Wednesday 11th Feb). Clients are being seen outside these hours.And as ...
09/02/2026

The shop is open 1-3pm today, and same tomorrow (Wednesday 11th Feb). Clients are being seen outside these hours.
And as always purchases can be made at theapothecary.bigcartel.com
Thank you everyone for your continued support.
Have a magical day
~Lyssa

07/02/2026

If you have tried calling today and had an issue getting through it seems there's something happening with our phone. Texts and fb messages are getting through but calls are not. Maybe flick us a message instead

Heres our single red rose growing in our garden at the moment. Just to let us know it doesn't matter if your not fed cor...
06/02/2026

Heres our single red rose growing in our garden at the moment. Just to let us know it doesn't matter if your not fed correctly, and surrounded by pricks you can still shine.

Just a wee reminder we are closed while I see clients today. You will catch me now until 11am and briefly just before 1pm.

Dawny is recovering well and resting up.
Also massive shout out to Bo who came and attacked all the weeds so we can see the flowers, you are a legend!
~Lyssa

☀️ The high summer gatherings of the past held in honour of the Celtic God, Lugh, were far more than seasonal harvest ce...
05/02/2026

☀️ The high summer gatherings of the past held in honour of the Celtic God, Lugh, were far more than seasonal harvest celebrations.
Lugh, as a god of many skills, embodied right order, excellence, and fair exchange. His festival reinforced the understanding that prosperity depended on co-operation, honour, and the keeping of one’s word.

⚔️ Lughnasadh was a time when tribes came together under truce to set laws, arrange marriages, forge alliances, and renew agreements. These assemblies were marked by athletic games, skill contests, feasting, and storytelling. Sabbats and holy day festivals created neutral ground where relationship took precedence over conflict, and disputes could be settled.
🤝 High summer was a sacred time for weaving social bonds and the recognition that community, like food, must be tended if it is to sustain the people.
🍞 Lughnasadh is not a festival of taking. It is a festival of offering. The first harvest was never kept solely for oneself, it was brought into the circle, gifted to community, and used to strengthen the bonds between people. It was through this generosity of spirit that agreements were renewed. Not through dominance; but through reciprocity, recompense and belief in restoring harmony.

🇳🇿 In Aotearoa, this ancient rhythm finds a striking alignment with Waitangi Day, when we are asked to collectively reflect on the signing of Te Tiriti o Waitangi.
Like the high summer gatherings of Lughnasadh, Te Tiriti was intended as a moment of agreement, relationship, and shared future: a meeting of peoples, laws, and worldviews, grounded in the wellbeing of the land and those who live upon it. It was never meant to be a single historical event, but a living covenant.

📜 Te Tiriti, at its heart, is about relationship. Te Tiriti stands for sovereignty, respect, and coexistence negotiated in good faith. The pain and living crises we carry in Aotearoa today does not come from the idea of the agreement itself, but from its repeated breaking, misunderstanding, and denial.
Te Tiriti is not a threat to belonging, but a framework...
a threshold...
a doorway through which Tangata Tiriti and Tangata Whenua can step into right relationship.

⚓️ For many of us of European descent, particularly those drawn to pagan and witchy ways, this offers a meaningful pathway forward and a way to anchor our wairua.
Paganism, at its root, is about belief in country lore.
Paganism is about place-based wisdom, the lore of the land and the practise of nature-honouring spirituality.
Witchcraft, and the right to practice spirituality our own way, has always been political.
Understanding Te Tiriti can be one of the most authentic and practical ways that people of ALL cultures can connect to this whenua, the people, the laws, and the living lores of Aotearoa.

🌳 For those of us who are tau iwi (Tangata Tiriti) this season offers a powerful invitation.
Honouring our roots honestly means acknowledging where our ancestors came from, including the systems, beliefs, and power structures they carried with them. It means letting go of defensiveness and instead leaning into humility, listening, and learning.
Our ancestors who crossed oceans to settle here were not only agents of empire; many were also people of courage, desperation, hope, and fierce spirit. They carried with them old seasonal rhythms, folk lore, seeds of hope and a reverence for land, sea and sky that was shaped by generations.
By embracing the common threads between our cultures, the division begins to fade and relationship starts to shine.

As the first fruits ripen and the sun still burns bright, may we all choose to walk with love, understanding, and the courage of our ancestors.
They crossed oceans. We can cross the threshold.
May we honour both the agreements of this land and the wisdom of our own ancestral traditions by being people who keep our word.
🖤🤍❤️

Aroha nui naa,
Dawny











Morning Taranaki, the shop isn't open today or Saturday as I have a full client list both days. And of course closed Fri...
04/02/2026

Morning Taranaki, the shop isn't open today or Saturday as I have a full client list both days. And of course closed Friday for Waitangi Day.
All online orders will be sent this afternoon, thank you for your patience.
If you need something feel free to purchase through our online store. Link in comments.
Have a magical day
Lyssa

P.s for those people who I said will catch me briefly at 2pm that is still the case, see you then

Open at 12.45 today. Clients running as scheduled Card of the day POWER Remember to be grounded so we step forth  with p...
03/02/2026

Open at 12.45 today. Clients running as scheduled
Card of the day POWER
Remember to be grounded so we step forth with power without fear, judgment, and anxiety.

The Apothecary will be open odd hours while Dawny recovers, and I see clients for the next few weeks.Today we are open 1...
02/02/2026

The Apothecary will be open odd hours while Dawny recovers, and I see clients for the next few weeks.

Today we are open 10am to 11am then 2pm to 3pm.
Appointments are running as scheduled, but if you arrive for your appointment and the door is closed I will just be finishing with the client before you.
And of course purchases are still available through the website
https://theapothecary.bigcartel.com/

The photo is of beautiful flowers from my lovely friend, Bella, hope they brighten your day as much as mine

Thanks for reading all the way to the end
Alyssa

Address

19 Robe Street, Central
New Plymouth
4310

Opening Hours

Tuesday 10am - 3pm
Wednesday 10am - 3pm
Thursday 10am - 3pm
Friday 10am - 3pm
Saturday 10am - 3pm

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