The Apothecary

The Apothecary A witchcraft supply store & natural therapies clinic; specialising in massage, readings and healings.

The Apothecary is the collaboration of two sisters, both certified and experienced massage therapists, with a collection of other qualifications in other natural therapies. We, Alyssa and Dawn, are witches, practicing magick for health and wellbeing and sharing our expertise of herbs, oils, crystals and spell crafts. At The Apothecary we offer a range of treatments and services including relaxation and therapeutic massage, craniosacral therapy, reiki and pranic energy healing, zone therapy and tarot reading. We also sell organic herbs and herbal teas for medicinal healing and magick, witchcrafted� soaps, organic skin care, aromatherapy, natural remedies, ceremonial incense, spell candles, as well as books, cards and other witchcraft supplies. Enquire within if you would like to know more about the use of witchcraft in modern healing techniques, or register your interest in attending a Witchcraft Workshop

Congratulations Kiriana you are the winner of the 90min massage. Please get in touch to book for Dec or January Thank yo...
10/12/2025

Congratulations Kiriana you are the winner of the 90min massage. Please get in touch to book for Dec or January

Thank you everyone who gave us such beautiful reviews. We feel so blessed to have such a supportive community

★★★★★

We have some great information charts in stock at the moment. These are A4 size and unfold four times, opening up to a m...
09/12/2025

We have some great information charts in stock at the moment.
These are A4 size and unfold four times, opening up to a massive chart full of information.

I've been pairing the charts up with some other items to make an excellent gift set for any witch or natural therapy practitioners ✨️


✨️ Birthday Blessings to Alyssa today ✨️The OG Firestarter 🔥  ♐️  🐎 Enjoy your day off. While you're not here,I'm touchi...
08/12/2025

✨️ Birthday Blessings to Alyssa today ✨️

The OG Firestarter
🔥 ♐️ 🐎

Enjoy your day off. While you're not here,
I'm touching all your stuff!

Look who's come to work this morning. Here for puppy cuddles if anyone wants one. Navy is up for adoption through We Lov...
05/12/2025

Look who's come to work this morning. Here for puppy cuddles if anyone wants one.
Navy is up for adoption through We Love Dogs Charitable Trust

Looking for a great gift for your self or your favorite human here it ishttps://theapothecary.bigcartel.com/product/a-ye...
02/12/2025

Looking for a great gift for your self or your favorite human here it is

https://theapothecary.bigcartel.com/product/a-year-of-self-care

Edit to say will allow to be used for dogs, happy to massage your dog for 30mins. Must be cute, and an actual dog. (Only joking I don't charge to hang out with your dog)

Commit to a treatment once a month, for all of 2025! A monthly maintenance treatment helps to keep your self-care a regular practice. Starting in...

☀️♐️  EMBRACE THE FLOW OF LIFE  ♊️🌕 This is a PSA to say that due to other commitments, there will be NO Full Moon Open ...
02/12/2025

☀️♐️ EMBRACE THE FLOW OF LIFE ♊️🌕

This is a PSA to say that due to other commitments, there will be NO Full Moon Open Late Night this week.
We are swiftly approaching the solstice, xmas and other holy days, so as always we are all busy bees 🐝

How appropriate that as we move toward the longest day in the Southern Hemisphere, this moon is known in folk lore as the strawberry moon, honey moon or mead moon 🐝 🍯 🌙

Although there is no esbat celebration at The Apothecary this month, before the solstice we will be hosting a late night 'Sip & Shop'
️(Thursday 18th December)
🍹The open-late shopping night will have witchcrafted herbal mocktails, new treasures and some special mini-treatments on offer 🤲
Watch this Space for details ✨

I encourage you all to get out under the supermoon light and soak up some energy for the zenith of the year. These are powerful days.
Embrace them. Carpe Diem!
🧙‍♀️🧙‍♀️

What a beautiful day in Taranaki for all the lovely people here for Gigs, Parades, A & P show, and of course, Tattoo Fes...
28/11/2025

What a beautiful day in Taranaki for all the lovely people here for Gigs, Parades, A & P show, and of course, Tattoo Festival.
Hope everyone has a great weekend. If you are in town, stop in and say, "Hi."
Open 10 am to 3 pm today at the shop. For the first time in years, we don't have a stall at the festival. I didn't have fomo as I drove past the stadium, you had fomo.

Got to love rose season, the shop smells amazing. You'll have to come in to smell for yourself.And yes this is just one ...
26/11/2025

Got to love rose season, the shop smells amazing. You'll have to come in to smell for yourself.
And yes this is just one stem!!

Hi Everyone.The coven decided we are meeting in Auckland and going to a very special ritual.The shop is open today. But ...
20/11/2025

Hi Everyone.
The coven decided we are meeting in Auckland and going to a very special ritual.

The shop is open today. But is closed tomorrow while we go witching.

If you need something you can always purchase online, as always.
Orders will be sent Tuesday when we reopen. Have a great weekend

The Apothecary was established in 2013 by sisters who were raised in Goddess traditions. Growing up concocting magickal powders, potions and...

Just a little reminder, this competition is still running.
20/11/2025

Just a little reminder, this competition is still running.

Have you had a great experience with us lately?
We thought it's been a while since we did a giveaway.
Get in the draw by leaving us a review

The Apothecary New Plymouth https://share.google/GTCQqvlyKWZzwDYDs

Back in Stock for 2026.  The always popular NZ lunar calendars.
19/11/2025

Back in Stock for 2026. The always popular NZ lunar calendars.

Made in the southern hemisphere, for the southern hemisphere! These posters have the exact shape of the moon each night as seen in our southern...

Address

19 Robe Street, Central
New Plymouth
4310

Opening Hours

Tuesday 10am - 3pm
Wednesday 10am - 3pm
Thursday 10am - 3pm
Friday 10am - 3pm
Saturday 10am - 3pm

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