Studio HR

Studio HR Womans Fitness and Nutrition Coach - Fully Equipped Private Gym Studio - Weight Loss and Maintaince Specialist- Clinical & Sports Nutrition

Hi, I’m Holly, founder of StudioHR, based in beautiful Orewa. I’m a weight loss specialist, certified personal trainer, and nutrition coach with over 30 years of experience in the fitness industry. I created StudioHR as a private, supportive space specifically for women 40+, where you can train, feel seen, and build a lifestyle that actually works. No ego's, no judgment, no BS, just expert guidance, real conversations, and the kind of results that last because they’re rooted in real life. Whether you’re looking to lose weight, regain energy, improve your strength, or just feel more confident in your body, I’m here to help you do that in a sustainable way, with a little humour, a lot of heart, and the occasional cat supervising from the corner 🐾

At StudioHR, we believe in strength at every age, food freedom over food fear, and that your best years aren’t behind you.... they’re just getting started!!!

Some women love large, busy, impersonal, commercial gymsWe completely understand thatStudioHR was built for the women wh...
11/03/2026

Some women love large, busy, impersonal, commercial gyms
We completely understand that

StudioHR was built for the women who don’t!

Women who prefer
• a smaller, more private environment
• Trainers who know their name
• guidance on what to do every time they're in the gym
• space to train without feeling watched by passersby or overwhelmed by what to do

A space where you’re coached, supported and encouraged every step of the way

We run 23 small group classes each week
30 minutes long because we know time matters
The women we work with are balancing careers, businesses, families and everything else life throws at them
Short, focused sessions make it easier to stay consistent and get results

Classes are capped at 6 women per session, so you’re never lost in the crowd and always receive expert, personalised guidance from our Trainers

Membership numbers are capped, which means our clients can reliably book the classes they want without fighting for space

Our small group sessions focus on:
• strength and weights
• fitness and conditioning
• core training with Mat Pilates
• flexibility and mobility

For women wanting more personalised support, we also offer 1:1 personal training, along with nutrition coaching led by our inhouse Sports and Clinical Nutritionist

StudioHR works with women at all levels of fitness
Many of our members are either completely new to strength training or returning to exercise after a long break

There’s no judgement here

Just encouragement, good coaching and Trainers who genuinely care about helping you improve your strength, confidence and health

And no, we won’t break you because we tailor the training sessions for you

StudioHR has been serving women on the Hibiscus Coast since 2015

No hype
No gimmicks
Just good coaching and a strong community of women

10/03/2026

Should You Train Through Pain?

This is a question I get asked a lot….. it depends

Right now I’m dealing with a pretty painful lower back flare-up .. the pain sits just above my glutes and across my lower back. Some days it’s manageable, other days it’s brutal

Leg day, walking & vacuuming have been the triggers for the pain

At times it’s been some of the most intense pain I’ve ever experienced

So I’ve had to adapt

Instead of forcing myself to keep walking I’ve swapped most of my steps for time on the cross trainer. It lets me keep my fitness up without the same impact and pelvic movement that aggravates my back.

And in the gym I’m doing the same thing,
training around the pain, not through it

Some exercises are in
Some are temporarily out
Some are modified

But here’s the really important part…

This is very individual

Training through pain is not something you should guess your way through

There is a big difference between:
• discomfort from training
• muscle fatigue
• and actual pain from an injury or structural issue

I’m working with skilled allied health professionals (physio, chiro, massage therapist) to determine these things

If you have pain, the first step is always getting it assessed properly. Once you understand what’s actually going on, you can often still train… you just need the right modifications.

Movement is usually still beneficial

Sometimes the smartest thing you can do for your progress is not just pushing harder… but adjusting the plan so your body can keep moving safely

For now my strategy is simple:
Keep training
Modify what hurts
Swap walking for the cross trainer
Keep my strength work consistent

Because falling off completely helps no one

I’m not gonna lie, somedays it really has to be ‘mind over matter’

The goal isn’t perfection

The goal is learning how to keep moving and working with the pain while continuing to achieve my current personal goals, keep working and resolve the issue causing the pain

Unsure if the pain you are experiencing is something we can work around?

DM me and lets chat 💬

After more than three decades in the fitness industry, I’ve watched the messaging aimed at women repeat itself over and ...
04/03/2026

After more than three decades in the fitness industry, I’ve watched the messaging aimed at women repeat itself over and over again

Eat less
Move more
Lose weight
Be smaller

For a long time that was considered the gold standard of “success” in fitness

And to be fair, many women can lose weight that way, at least for a while. But what often gets overlooked is what happens to the body over time when the focus is always on shrinking

Muscle is often the first thing to go when calories are chronically low and exercise is focused mainly on burning energy rather than building strength. That loss of muscle might not seem significant in your twenties or thirties, but it becomes increasingly important as women move into their forties and beyond

Muscle is not just about aesthetics. It is metabolically active tissue that plays a central role in blood sugar regulation, energy production, joint stability and overall resilience in the body. It also provides the mechanical stimulus needed to maintain bone density, something that becomes especially important as estrogen begins to fluctuate and decline during perimenopause

This is one of the reasons strength training becomes more important with age, not less

When women train with resistance, they are doing far more than simply building muscle. They are improving their body’s ability to manage glucose, supporting the health of their connective tissue and joints, and stimulating the bones to remain strong and dense. Research consistently shows that resistance training is one of the most effective ways to counteract age-related muscle loss and maintain functional independence later in life

Yet many women still walk into a gym believing they should avoid lifting weights because they are afraid of becoming bulky

In reality, building large amounts of muscle as a woman requires an extraordinary amount of time, training and nutritional precision. What most women experience from strength training is not bulk, but a body that feels stronger, more capable and more stable

When women shift their focus away from constantly trying to shrink their bodies and instead begin to build strength, their relationship with exercise often changes as well. Training becomes less about punishment and more about progress. The question stops being “How much weight have I lost?” and becomes “What is my body capable of doing now?”

That shift may seem subtle, but it’s powerful

When women train for strength, they build more than muscle. They build confidence in their physical ability, resilience in the face of challenges, and a body that supports them through the changing phases of life

And that, in my experience, is where the real transformation happens

Because fitness was never meant to make women smaller

It was meant to, and does, make us stronger, confident, resisilant, unstoppable!!!

It's time to re-introduce myself... I've been a little quiet on here lately, not because I've gone anywhere, but because...
04/03/2026

It's time to re-introduce myself... I've been a little quiet on here lately, not because I've gone anywhere, but because, I'm busy, the Studio is humming along nicely, my life is full, exciting, happy, vibrant, my heart is full... my house and clothes are full of cat fur... But it wasn't always this way... tbh its always been full of cat fur 😻... but the other things weren't true, infact it was quite the opposite for a long, exausting period of time... my story is why I do what I do and how I got to this place of contentment despite a lot of my struggles still being true.. so here goes...

Many of you know me as the owner of StudioHR

The woman who bangs on about lifting weights
The lady that walks around in activewear 24/7
The one who tells women to stop punishing themselves with endless cardio
The Coach who tells you to eat more carbs for fat loss
The one who keeps saying strength becomes more important as we age

But what a lot of people don’t know is why I care so much about this

For most of my adult life my body did exactly what I asked of it

I competed in bodybuilding in my early 20s
I spent decades training, coaching and living the fit life

If I wanted to change my body, I could, it was never easy, but it worked

Discipline worked
Training worked
Structure worked

Then in 2012 everything changed

One day my hip hurt

Within a few weeks I could barely walk

A single mum with three kids, one of them only four years old. Life didn’t exactly allow space to stop and fall apart

I remember sitting in a physio appointment thinking it would be something simple. A strain. Something that would settle

Instead he sent me straight to a specialist

The diagnosis confirmed my worst fear

I needed a hip replacement

I was 42!! I hardly ever even caught a cold, how couold this be happening????

It felt like the beginning of my body falling apart in front of my eyes

The hardest part was the wait

Three years living with pain that was often excruciating while still raising my kids, working in the fitness industry and trying to keep life moving forward

The one thing that kept me functioning was weight training

I kept my body as strong as possible to support the joint and reduce the referred pain. Strength literally kept me moving

Looking back now I still don’t know how I managed some of the things I did during that time

During those three years I competed in three bodybuilding shows

I honestly can’t explain how I tolerated the pain, to be fair, it couldn't have gotten any worse

But training had always been the place where I felt strong, even when everything else felt uncertain

Eventually I had the hip replacement

And for a moment I thought maybe the worst was behind me

But not long after that, something else started happening

My energy disappeared

Carbs made me feel awful instead of fuelled
Brain fog became normal
I just felt unwell most of the time

Then I noticed a large lump on my thyroid

Blood tests eventually gave me the answers

Type 1 diabetes
Hashimoto’s
Hypothyroidism

All diagnosed at the same time at age 45! HOW??????

That moment was confronting in a way that’s hard to describe

After more than 20 years in the fitness industry, understanding training and nutrition, suddenly I was facing something discipline alone couldn’t fix

I had to start injecting insulin multiple times a day. I hate needles! Trust me, you get over that super quick!!

My entire relationship with food, energy and training had to change

For a while I felt deeply disappointed in my body

It had always been the one thing I could rely on

Now it felt unpredictable

And then, just to add another layer to the story…

Perimenopause started creeping in!! MAKE IT STOP 😫

Weight gain that didn’t make sense
Energy that fluctuated
Recovery that felt completely different

What on earth is happening to my body?

Over time though something shifted

I realised I had two choices

I could stay frustrated about what my body was no longer doing…

Or I could learn how to work with it instead of against it

That journey changed the way I see women’s health completely

It’s why I went back and studied health coaching and nutrition to become a clinical and sports nutritionist

It’s why I focus so heavily on strength training for women

And it’s why I care so deeply about helping women navigate the years through perimenopause and beyond

Because when a woman says to me,

“I don’t recognise my body anymore.”

I understand exactly what she means

Not just as a coach

But as someone who has lived it
For a long time I didn't talk about it, I didn't want chronic illness to define me, now I know it doesn't and its time to share my journey with all its guts and gore...

I'm not sharing this becuase my story is special...
..but because I know many women quietly go through these things feeling confused, frustrated and alone. I certainly did! There was no help & no one who understood

And if sharing it helps even one woman feel less alone in her body, it will be worth it... because I really do understand 🩷

Have you tried SHR’s Mat Pilates classes?Stacie our star ⭐️ pilates instructor offers 2 x 50min & 1 x 30min Express Pila...
03/03/2026

Have you tried SHR’s Mat Pilates classes?

Stacie our star ⭐️ pilates instructor offers 2 x 50min & 1 x 30min Express Pilates, classes each week - combine these with our Strength, Fitness & Flexibility classes for all round fitness & wellbeing

🌟 Ladies only
🌟 6ppl max/class
🌟 23 Classes/week
🌟 Suitable for Beginners to Advanced

Get in touch and lets chat 💬

StudioHR is not just your ordinary gym, we are a small private studio catering to ladies 40+ We have 23 small group clas...
04/02/2026

StudioHR is not just your ordinary gym, we are a small private studio catering to ladies 40+

We have 23 small group classes of max 6ppl

We offer Weight Training classes as well as Mat Pilates and a dedicated Stretching, Mobility & Flexibility Class

We also offer 1 on 1 Training & Nutrition Coaching

Our Coaches Michelle & Stacie are professional and handpicked for their knowledge & experience as well as being awesome people 🩷

Owner & Head Coach Holly has over 30yrs exp in the Fitness & Nutrition Industry

You are in good hands!

Also… We aren’t going anywhere 😉 the Studio has been thriving in Orewa since 2015 so if you are just discoving us now and are looking for a nurturing environment to support your health, fitness & wellness goals …

Get in touch and lets chat 💬

Oh….and we also have cats 🐈‍⬛ 🐈

Bosses Don’t Cancel!!
12/01/2026

Bosses Don’t Cancel!!

Meet StacieStudioHR’s newest Trainer Stacie will be teaching Mat Pilates aka Core Boost and we are soooo excited and luc...
09/01/2026

Meet Stacie
StudioHR’s newest Trainer

Stacie will be teaching Mat Pilates aka Core Boost and we are soooo excited and lucky to have her on the Team

Core Boost classes start this week:

Tuesday 630am - 50mins
Wednesday 6pm - 50mins
Friday 9am - 30mins

StudioHR Small Group Clients - book in the app

Or, If you are new to the Studio reach out and we’ll chat about how you can join us for these and other popular classes

Spaces are very limited per class so make sure you lock in your preferred time today!!

Address

Orewa

Opening Hours

Monday 6am - 7pm
Tuesday 6am - 6pm
Wednesday 8am - 7pm
Thursday 7:30am - 7pm
Friday 6am - 12pm

Telephone

+64226807670

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