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Studio HR

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Studio HR

Womans Fitness and Nutrition Coach - Fully Equipped Private Gym Studio - Weight Loss and Maintaince Specialist- Clinical & Sports Nutrition

Hi, I’m Holly, founder of StudioHR, based in beautiful Orewa. I’m a weight loss specialist, certified personal trainer, and nutrition coach with over 30 years of experience in the fitness industry. I created StudioHR as a private, supportive space specifically for women 40+, where you can train, feel seen, and build a lifestyle that actually works. No ego's, no judgment, no BS, just expert guidance, real conversations, and the kind of results that last because they’re rooted in real life. Whether you’re looking to lose weight, regain energy, improve your strength, or just feel more confident in your body, I’m here to help you do that in a sustainable way, with a little humour, a lot of heart, and the occasional cat supervising from the corner 🐾

At StudioHR, we believe in strength at every age, food freedom over food fear, and that your best years aren’t behind you.... they’re just getting started!!!

02/04/2026

Real Women. Real Results!
StudioHR has been working with strong women since 2015
We specialise in helping ladies 40+ achieve and maintain optimal

31/03/2026

Just because I love bodybuilding, and right now it’s taking up a fair bit of space in my life and on my social media, doesn’t mean you have to love it too

You’re allowed to hate it

You’re allowed to have zero interest in stepping on stage, tracking macros to the gram, or chasing visible abs and sub 10% body fat (probs won’t go that low tbh🤭) That’s my thing. It’s my sport, my mental health, my hobby, my passion. And to be fair, I don’t even look like a bodybuilder right now anyway 🤣

But what I love more, is what happens inside the Studio every single day

I love working with women over 40

I love watching someone walk in unsure of where to start, questioning whether weights are even necessary, quietly convinced they’re “too old,” “too unfit,” or “not the gym type.”

I love seeing that shift happen

The moment you realise you’re body isn’t broken
The moment you pick up something heavier than you ever thought you could
The moment confidence replaces hesitation
The moment strength becomes something you’re proud of, not afraid of

Because it’s never just about the weights

It’s about learning to trust and love your body again
It’s about feeling capable in a way you maybe haven’t felt in years
It’s about walking out of the studio standing a little taller, thinking a little differently, backing yourself a little more

That’s the part I’m obsessed with

Helping women, not just train, but actually fall in love with lifting, with feeling strong and confident with what their body can do instead of constantly trying to shrink it

Because ladies, you can and should lift heavy things 💪

30/03/2026

Ladies 40+

If you have been looking for a space to workout where you feel

- Comfortable
- Supported
- Understood

StudioHR is a private gym studio run by ladies 40+ for ladies 40+

- 23 small group classes each week
- 1 on 1 private coaching
- nutrition coaching

Our focus is on

- strength
- fitness
- core
- flexibility
- lifestyle
- community

We’ve been in Orewa since 2015 and with 30+ years industry experience we are confident we can help you achieve and maintain your health, fitness & wellness goals

DM Holly to chat 💬 or book a complimentary 30min consultation 🩷

25/03/2026

I’ve had a lot of questions this week…since bringing my practice comp heels out of retirement

“Are you competing again?”
“Why?”
“What are you eating?”
“How much are you training?”
“Isn’t bodybuilding unhealthy?”
“How does it even work?”

Bodybuilding has been a long-time passion of mine and I’m more than happy to answer all the questions

This journey is part of who I am.
And the knowledge I’ve built over years of bodybuilding, combined with formal fitness & nutrition education, is a big part of what makes me good at what I do … helping women 40+ achieve and maintain weight loss, fitness and health

I started lifting weights at 18 and became obsessed with bodybuilding pretty quickly.
Back then all we had was Muscle & Fitness magazines and hoping someone at the gym knew what they were doing.

Q&A
Yes, I’m planning to compete again
It’s been 9 years since my last comp in 2017

I’ll be stepping on stage with which is completely new for me.
Different posing, different physique expectations, different bikini’s, costumes and stage presentation.. and very out of my comfort zone

Is bodybuilding unhealthy?
It can be.
But I’m working with a highly experienced, qualified coach so no, this won’t be a reckless process.. even the Coach needs a Coach

What am I eating? heaps!
I’ll share that in my stories over the coming weeks

How much am I training?
Probably less than you think… but with a level of intensity most people avoid because it brings tears to your eyes

Why now? Aren’t you too old?
You’re never too old to do what you love… also… I don’t care..

I love it. I love the Journey. I love who I have to become to navigate a 24 week prep while holding all the other daily life shizz together, and undoubtedly some unexpected life shizz. I love the discipline it requires. I love the routine it demands. I love stripping back the body fat to reveal muscles I didn’t even know I had. I don’t love being hungry haha but I do love conquering the hunger.
That’s the reason. Oh, and I really love winning 🥇 but thats not whats driving me this time…
this time, it’s about doing something I love, because I can!

22/03/2026

There’s a moment most women hit somewhere in their 40s where they quietly think 🤔 ….

“What the hell happened… this used to work”

You start doing the things that used to get you results
Eating less
Moving more
Trying to be “good” during the week

…and nothing really shifts

Or worse, you feel exhausted, sore, flat, and like you’re constantly starting over

So you assume:
❌ You’ve lost motivation
❌ You need more discipline
❌ You’ve “let yourself go”
❌ You just need to try harder

❌ None of that is true

What’s actually happened is your body has changed
And you’re still using a 20-year-old strategy on a 40+ body

At 20, your life looked very different
Less responsibility
Less stress
More recovery
More margin for error

Now you’re managing work, family, sleep that isn’t quite what it used to be, and a mental load that never really switches off

Your body feels that
And it responds differently

Hormones shift
Recovery slows
Your body becomes more sensitive to stress

So the old approach of:
Eat less
Do more
Push harder

…starts working against you instead of for you

This is the part most women never get properly explained

And it’s exactly where we come in at StudioHR

We understand that your body at 40+ isn’t “harder to work with” it just needs a different approach

One that works with
✅ Hormonal changes
✅ Stress levels
✅ Recovery capacity
✅ Your lifestyle

Instead of ignoring them

💪 Strength training that actually builds your body up instead of breaking it down
🥑 Nutrition that supports fat loss without tanking your energy
🥇 Coaching that adjusts as your body changes, not a one-size-fits-all plan

The goal isn’t just to “lose weight” anymore… It’s to
💯 Shift body fat
💯 Build strength
💯 Support your metabolism
💯 And actually keep the results long term

Because what’s the point of losing it… if you can’t maintain it?

🩷 This is why women who come to StudioHR after years of feeling stuck finally start to see change again
🩷 Not because they suddenly became more disciplined
🩷 But because they finally have the right approach for their body

If you’re sitting there thinking
“This feels like me”

You don’t need to try harder
You need a smarter plan

DM to book a call and I’ll talk you through what that could look 💬

Holly🩷

20/03/2026

Frequently Asked Questions

- Is StudioHR a normal gym?
- Who is StudioHR for?
- Do I need to be fit before joining?
- What makes StudioHR different?
- What training options do you offer?
- I’ve joined gyms before and not achieved results, why would this be different?
- How do I get started?

11/03/2026

Some women love large, busy, impersonal, commercial gyms
We completely understand that

StudioHR was built for the women who don’t!

Women who prefer
• a smaller, more private environment
• Trainers who know their name
• guidance on what to do every time they're in the gym
• space to train without feeling watched by passersby or overwhelmed by what to do

A space where you’re coached, supported and encouraged every step of the way

We run 23 small group classes each week
30 minutes long because we know time matters
The women we work with are balancing careers, businesses, families and everything else life throws at them
Short, focused sessions make it easier to stay consistent and get results

Classes are capped at 6 women per session, so you’re never lost in the crowd and always receive expert, personalised guidance from our Trainers

Membership numbers are capped, which means our clients can reliably book the classes they want without fighting for space

Our small group sessions focus on:
• strength and weights
• fitness and conditioning
• core training with Mat Pilates
• flexibility and mobility

For women wanting more personalised support, we also offer 1:1 personal training, along with nutrition coaching led by our inhouse Sports and Clinical Nutritionist

StudioHR works with women at all levels of fitness
Many of our members are either completely new to strength training or returning to exercise after a long break

There’s no judgement here

Just encouragement, good coaching and Trainers who genuinely care about helping you improve your strength, confidence and health

And no, we won’t break you because we tailor the training sessions for you

StudioHR has been serving women on the Hibiscus Coast since 2015

No hype
No gimmicks
Just good coaching and a strong community of women

10/03/2026

Should You Train Through Pain?

This is a question I get asked a lot….. it depends

Right now I’m dealing with a pretty painful lower back flare-up .. the pain sits just above my glutes and across my lower back. Some days it’s manageable, other days it’s brutal

Leg day, walking & vacuuming have been the triggers for the pain

At times it’s been some of the most intense pain I’ve ever experienced

So I’ve had to adapt

Instead of forcing myself to keep walking I’ve swapped most of my steps for time on the cross trainer. It lets me keep my fitness up without the same impact and pelvic movement that aggravates my back.

And in the gym I’m doing the same thing,
training around the pain, not through it

Some exercises are in
Some are temporarily out
Some are modified

But here’s the really important part…

This is very individual

Training through pain is not something you should guess your way through

There is a big difference between:
• discomfort from training
• muscle fatigue
• and actual pain from an injury or structural issue

I’m working with skilled allied health professionals (physio, chiro, massage therapist) to determine these things

If you have pain, the first step is always getting it assessed properly. Once you understand what’s actually going on, you can often still train… you just need the right modifications.

Movement is usually still beneficial

Sometimes the smartest thing you can do for your progress is not just pushing harder… but adjusting the plan so your body can keep moving safely

For now my strategy is simple:
Keep training
Modify what hurts
Swap walking for the cross trainer
Keep my strength work consistent

Because falling off completely helps no one

I’m not gonna lie, somedays it really has to be ‘mind over matter’

The goal isn’t perfection

The goal is learning how to keep moving and working with the pain while continuing to achieve my current personal goals, keep working and resolve the issue causing the pain

Unsure if the pain you are experiencing is something we can work around?

DM me and lets chat 💬

04/03/2026

After more than three decades in the fitness industry, I’ve watched the messaging aimed at women repeat itself over and over again

Eat less
Move more
Lose weight
Be smaller

For a long time that was considered the gold standard of “success” in fitness

And to be fair, many women can lose weight that way, at least for a while. But what often gets overlooked is what happens to the body over time when the focus is always on shrinking

Muscle is often the first thing to go when calories are chronically low and exercise is focused mainly on burning energy rather than building strength. That loss of muscle might not seem significant in your twenties or thirties, but it becomes increasingly important as women move into their forties and beyond

Muscle is not just about aesthetics. It is metabolically active tissue that plays a central role in blood sugar regulation, energy production, joint stability and overall resilience in the body. It also provides the mechanical stimulus needed to maintain bone density, something that becomes especially important as estrogen begins to fluctuate and decline during perimenopause

This is one of the reasons strength training becomes more important with age, not less

When women train with resistance, they are doing far more than simply building muscle. They are improving their body’s ability to manage glucose, supporting the health of their connective tissue and joints, and stimulating the bones to remain strong and dense. Research consistently shows that resistance training is one of the most effective ways to counteract age-related muscle loss and maintain functional independence later in life

Yet many women still walk into a gym believing they should avoid lifting weights because they are afraid of becoming bulky

In reality, building large amounts of muscle as a woman requires an extraordinary amount of time, training and nutritional precision. What most women experience from strength training is not bulk, but a body that feels stronger, more capable and more stable

When women shift their focus away from constantly trying to shrink their bodies and instead begin to build strength, their relationship with exercise often changes as well. Training becomes less about punishment and more about progress. The question stops being “How much weight have I lost?” and becomes “What is my body capable of doing now?”

That shift may seem subtle, but it’s powerful

When women train for strength, they build more than muscle. They build confidence in their physical ability, resilience in the face of challenges, and a body that supports them through the changing phases of life

And that, in my experience, is where the real transformation happens

Because fitness was never meant to make women smaller

It was meant to, and does, make us stronger, confident, resisilant, unstoppable!!!

04/03/2026

It's time to re-introduce myself... I've been a little quiet on here lately, not because I've gone anywhere, but because, I'm busy, the Studio is humming along nicely, my life is full, exciting, happy, vibrant, my heart is full... my house and clothes are full of cat fur... But it wasn't always this way... tbh its always been full of cat fur 😻... but the other things weren't true, infact it was quite the opposite for a long, exausting period of time... my story is why I do what I do and how I got to this place of contentment despite a lot of my struggles still being true.. so here goes...

Many of you know me as the owner of StudioHR

The woman who bangs on about lifting weights
The lady that walks around in activewear 24/7
The one who tells women to stop punishing themselves with endless cardio
The Coach who tells you to eat more carbs for fat loss
The one who keeps saying strength becomes more important as we age

But what a lot of people don’t know is why I care so much about this

For most of my adult life my body did exactly what I asked of it

I competed in bodybuilding in my early 20s
I spent decades training, coaching and living the fit life

If I wanted to change my body, I could, it was never easy, but it worked

Discipline worked
Training worked
Structure worked

Then in 2012 everything changed

One day my hip hurt

Within a few weeks I could barely walk

A single mum with three kids, one of them only four years old. Life didn’t exactly allow space to stop and fall apart

I remember sitting in a physio appointment thinking it would be something simple. A strain. Something that would settle

Instead he sent me straight to a specialist

The diagnosis confirmed my worst fear

I needed a hip replacement

I was 42!! I hardly ever even caught a cold, how couold this be happening????

It felt like the beginning of my body falling apart in front of my eyes

The hardest part was the wait

Three years living with pain that was often excruciating while still raising my kids, working in the fitness industry and trying to keep life moving forward

The one thing that kept me functioning was weight training

I kept my body as strong as possible to support the joint and reduce the referred pain. Strength literally kept me moving

Looking back now I still don’t know how I managed some of the things I did during that time

During those three years I competed in three bodybuilding shows

I honestly can’t explain how I tolerated the pain, to be fair, it couldn't have gotten any worse

But training had always been the place where I felt strong, even when everything else felt uncertain

Eventually I had the hip replacement

And for a moment I thought maybe the worst was behind me

But not long after that, something else started happening

My energy disappeared

Carbs made me feel awful instead of fuelled
Brain fog became normal
I just felt unwell most of the time

Then I noticed a large lump on my thyroid

Blood tests eventually gave me the answers

Type 1 diabetes
Hashimoto’s
Hypothyroidism

All diagnosed at the same time at age 45! HOW??????

That moment was confronting in a way that’s hard to describe

After more than 20 years in the fitness industry, understanding training and nutrition, suddenly I was facing something discipline alone couldn’t fix

I had to start injecting insulin multiple times a day. I hate needles! Trust me, you get over that super quick!!

My entire relationship with food, energy and training had to change

For a while I felt deeply disappointed in my body

It had always been the one thing I could rely on

Now it felt unpredictable

And then, just to add another layer to the story…

Perimenopause started creeping in!! MAKE IT STOP 😫

Weight gain that didn’t make sense
Energy that fluctuated
Recovery that felt completely different

What on earth is happening to my body?

Over time though something shifted

I realised I had two choices

I could stay frustrated about what my body was no longer doing…

Or I could learn how to work with it instead of against it

That journey changed the way I see women’s health completely

It’s why I went back and studied health coaching and nutrition to become a clinical and sports nutritionist

It’s why I focus so heavily on strength training for women

And it’s why I care so deeply about helping women navigate the years through perimenopause and beyond

Because when a woman says to me,

“I don’t recognise my body anymore.”

I understand exactly what she means

Not just as a coach

But as someone who has lived it
For a long time I didn't talk about it, I didn't want chronic illness to define me, now I know it doesn't and its time to share my journey with all its guts and gore...

I'm not sharing this becuase my story is special...
..but because I know many women quietly go through these things feeling confused, frustrated and alone. I certainly did! There was no help & no one who understood

And if sharing it helps even one woman feel less alone in her body, it will be worth it... because I really do understand 🩷

Address

Orewa

Opening Hours

Monday	6am - 7pm
Tuesday	6am - 6pm
Wednesday	8am - 7pm
Thursday	7:30am - 7pm
Friday	6am - 12pm

Telephone

+64226807670

Website

http://www.hollyroberson.co.nz/

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