Eye-dentity optical

28/03/2026

HALF PRICE EYE EXAM OFFER

We are offering our valued customers, friends and family members a half price eye exam throughout the month of April with our highly experienced optometrists Penny McCracken & Roberta McIlraith.

BOOK NOW at eyedentityoptical.co.nz or call 03 243 1110.

(Full cost $120, half price eye exam cost $60)

(Comprehensive Eye exam includes 3D OCT scans, retinal photographs and 45 minutes with our optometrists.)

25/02/2026

Our Caroline Abram Eyewear Collection gives every woman the possibility of revealing and glorifying all the facets of her personality!
The optical and sunglass frames amaze by their colours, freshness and boldness.
Caroline Abram’s collections are intended for all the women who want to feel beautiful, sensual, or just themselves.
Available in a range of sizes including the mini collection for petite faces and the Blush range for larger faces, ranging from 44 to 54 eye sizes.

23/02/2026

NEW dedicated Mens collection in store.
TALLA Eyewear is the ultimate accessory of masculine elegance. Made in France from high quality acetate and titanium with precision and attention to detail.

09/12/2025

Introducing Our Brand-New Eyewear Range MOSCOT!

Born on Manhattan’s Lower East Side in 1915, MOSCOT began with Hyman Moscot’s humble pushcart and a sharp eye for style.

Five generations later, the family still handcrafts eyewear that blends heritage luxury with unmistakable New York attitude.

Rooted in Old World craftsmanship but never too serious, MOSCOT delivers timeless, playful sophistication — frames that feel as authentic as the city that inspired them.

From Orchard Street to the world stage, MOSCOT remains family-run, design-driven, and delightfully cheeky, proving that true luxury always comes with personality.

13/11/2025

15/09/2025

We are excited to announce a new addition to our team.

Optometrist Roberta McIlraith formerly of Curtis Vision, Christchurch and OCULA Merivale has over twenty years' experience and a broad range of knowledge in optometry.

She has an unwavering passion and places high value on patient education, preventative care and takes pride in helping her patients achieve their best visual outcome.

Appointments will be available with our second Optometrist Roberta McIlraith from 2 October 2025.

Book your appointment online at eyedentityoptical.co.nz
or call 03 243 1110.

18/08/2025

Come and check out our new colourful French eyewear brand OXIBIS.

Featuring a little or a lot of colour, but always with passion.

A touch of audacity, a dash of technicality, a harmonious blend of colours and top quality materials.

29/07/2025

WE ARE EXCITED TO ANNOUNCE OUR NEW OPTOMETRIST PENNY!

When you have your eyes tested with Penny, you can expect to have a thorough eye examination and be presented with all your best optical and eyecare solutions.

She hails from Amberley, and studied Optometry in Auckland, graduating with first class honours in 2009.

Penny has a strong background in all aspects of optometry, specialising in children’s eyecare and treating patients with dry eye.

BOOK YOUR NEXT EYE EXAM TODAY

03 243 1110

eyedentityoptical.co.nz

27/05/2025

NIFTIES eyewear is aimed at faces with very delicate features and great style.

Available in sizes 44-49, the collection offers small frames with perfectly proportioned shapes and temple lengths in mature and sophisticated styles.

Come and view the collection today!

19/05/2025

Myopia awareness week May 19-25

Myopia ( shortsightedness) in children.

Myopia often begins to develop between the ages of 7 and 13, when children are experiencing a fast rate of growth.

It can be caused when the eyeball grows too quickly, or continues to grow after age 10–12, when eye growth should normally stop.

Genetics, environment and the child’s individual characteristics can all contribute to this excess growth.

Myopia control treatments are available to slow down the progression, or worsening, of childhood myopia.

These include special types of spectacle lenses (glasses), soft contact lenses, ortho-k contact lenses and atropine eye drops.

Myopia control has short-term benefits of better vision between eye exams and long-term benefits of protecting eye health.

Considering your child or teenager's time spent outdoors and screen time are also important factors in managing myopia.

Book an appointment with our optometrist about which options are available and suitable for your child or teenager.

07/04/2025

What is a comprehensive eye exam?

According to the New Zealand Association of Optometrists you can tell you are having a comprehensive eye exam if it includes assessment of:

Medical history
Slit-lamp examination
Glaucoma
Retinoscopy
External eye
Internal eye
Visual fields
Subjective refraction
Eye muscles
Colour perception
Peripheral fundus
Macular health

It takes a while so you should expect to be in the chair for at least 30 minutes or more.

At eye-dentity optical our comprehensive eye exam incorporates all of the above including 45 minutes with our optometrist, several 3D OCT scans and retinal photos of the retina and macular, a full visual fields test and a glaucoma pressure test.

Take advantage of our half price eye exam offer, at $60 this is exceptional value.

Book online at eyedentityoptical.co.nz or call 03 243 1110.