Eye-dentity optical

12/10/2025

Introducing our new Handmade New Zealand designed ‘age eyewear’ collection.

Looking for optical frames that are fashionable and adventurous or classic with a subtle point of difference, 'age eyewear' has it all.

Come and view the range instore today!

15/09/2025

We are excited to announce a new addition to our team.

Appointments will be available with our second Optometrist Roberta McIlraith from 2 October 2025.

Book your appointment online at eyedentityoptical.co.nz
or call 03 243 1110.

18/08/2025

Come and check out our new colourful French eyewear brand OXIBIS.

Featuring a little or a lot of colour, but always with passion.

A touch of audacity, a dash of technicality, a harmonious blend of colours and top quality materials.

04/08/2025

29/07/2025

WE ARE EXCITED TO ANNOUNCE OUR NEW OPTOMETRIST PENNY!

When you have your eyes tested with Penny, you can expect to have a thorough eye examination and be presented with all your best optical and eyecare solutions.

She hails from Amberley, and studied Optometry in Auckland, graduating with first class honours in 2009.

Penny has a strong background in all aspects of optometry, specialising in children’s eyecare and treating patients with dry eye.

BOOK YOUR NEXT EYE EXAM TODAY

03 243 1110

eyedentityoptical.co.nz

29/06/2025

Looking for new eyewear with personality?

Take advantage of our Winter Warmer.

20% off all frames* during July.

( *Excludes Maui Jim.)

31/05/2025

One of our amazing clients sporting his new contemporary styled and vibrant coloured Dutz frames. A perfect match for his personality.

27/05/2025

NIFTIES eyewear is aimed at faces with very delicate features and great style.

Available in sizes 44-49, the collection offers small frames with perfectly proportioned shapes and temple lengths in mature and sophisticated styles.

Come and view the collection today!

19/05/2025

Myopia awareness week May 19-25

Myopia ( shortsightedness) in children.

Myopia often begins to develop between the ages of 7 and 13, when children are experiencing a fast rate of growth.

It can be caused when the eyeball grows too quickly, or continues to grow after age 10–12, when eye growth should normally stop.

Genetics, environment and the child’s individual characteristics can all contribute to this excess growth.

Myopia control treatments are available to slow down the progression, or worsening, of childhood myopia.

These include special types of spectacle lenses (glasses), soft contact lenses, ortho-k contact lenses and atropine eye drops.

Myopia control has short-term benefits of better vision between eye exams and long-term benefits of protecting eye health.

Considering your child or teenager's time spent outdoors and screen time are also important factors in managing myopia.

Book an appointment with our optometrist about which options are available and suitable for your child or teenager.

16/04/2025

Want a new look! Take advantage of our Easter Special with 10% off frames and lenses.

07/04/2025

What is a comprehensive eye exam?

According to the New Zealand Association of Optometrists you can tell you are having a comprehensive eye exam if it includes assessment of:

Medical history
Slit-lamp examination
Glaucoma
Retinoscopy
External eye
Internal eye
Visual fields
Subjective refraction
Eye muscles
Colour perception
Peripheral fundus
Macular health

It takes a while so you should expect to be in the chair for at least 30 minutes or more.

At eye-dentity optical our comprehensive eye exam incorporates all of the above including 45 minutes with our optometrist, several 3D OCT scans and retinal photos of the retina and macular, a full visual fields test and a glaucoma pressure test.

Take advantage of our half price eye exam offer, at $60 this is exceptional value.

Book online at eyedentityoptical.co.nz or call 03 243 1110.