Fi Modderman - Fitness & Health Coach

Fi Modderman - Fitness & Health Coach I help you develop a healthy relationship to food, fitness and your body, so that you can just get on with enjoying the life you are here for! Wrong! You can.

I help women switch the internal narrative when it comes to their health and body, from "I can't," to "I can." It's from the inside that the real transformation happens. If you don't truly BELIEVE that you can have the body and health and energy you desire - then you won't. You won't stay consistent with the behaviour and lifestyle changes that need to happen externally - because hey, you believe deep down that you can't actually do it right! But we need to start not only with the 'outside world', but most importantly, your 'inside world'. What is going on in your head? So alongside the 'what to do' in terms of eating, exercise, stress and sleep, let's change all those life-long stories, patterns, routines and ways of being that you're currently accidentally stuck in. If you don't know those programs are running in the background keeping you stuck, how can you change them? That's why working alongside a coach, who's job it is to shine a light on those pesky stories that tell you you "can't", is what will ultimately have you doing what it takes to get you to where you want to be long term. But you MUST be ready and willing to do the work! Not just the work of loading up your plate with chicken and broccoli (blah really? No, we don't have to do that either!), but the work of catching reoccurring thoughts, beliefs and stories that no longer serve you - and rewire in the new ones that do! You can do this. I believe in you. And I'm here to help. Just message me to get started with coaching now. xx Fi

There’s a reason fat loss after 40 has felt harder than it should.There is nothing 'wrong' with you! Most women over 40 ...
28/02/2026

There’s a reason fat loss after 40 has felt harder than it should.

There is nothing 'wrong' with you!

Most women over 40 trying to “lose weight” never get shown the full context.

They’re handed calorie deficits and cardio plans without understanding what those methods were actually built for. (So you know... those plans are for burning fuel/calories with the goal to lose WEIGHT on the scales. I'm not just referring to fat weight on the scales - just seeing that number going down, irrelevant of where that weight loss comes from! I feel like starting a rant about muscle loss with loss calorie diets that under-feed you protein and overfeed you on cardio, but I'll save that for another day...)

I digressed...

So when it doesn’t work the way it used to, they assume the issue is them.

But the real issue is muscle loss.

Once you understand that I hope you can make sense of your past attempts:
The gym phases (where you headed straight to the cardio area, because weights machines are seem intimidating as f*ck).
The spin classes.
The running phase you tried.
The cutting carbs (and joy outta your life).
The frustration when the scale barely moves.

If changing your body composition is important to you in midlife, then we need to build it on the right foundation.

Muscle!!
Strength.
Progressive overload (fitness jargon for making your resistance training harder/heavy).
Recovery.

And please, stop looking at the bathroom scale as your measure of progress. 🙏

If this gave you clarity you didn’t have before, comment “STRONG” or send me a message and I’ll share how I help women over 40 go from cardio-heavy training to strength-focused results in my membership.

💚

12/02/2026

I get asked this often in conversation…

“What IS Fi-Fit? Like… what do you actually DO?” 😅

So basically - Fi-Fit is an online workout membership for women over 40 who want to get stronger, fitter and feel better… without living in a gym or doing anything extreme.

It's you if…

You know you should exercise… but you’re tired, busy, you aren't sure what exercise you need to be doing exactly and your motivation comes and goes.

If gyms make you feel awkward or intimidated.
If you’ve started and stopped about 47 fitness plans.
And if you want to get stronger without wrecking your knees, back, or nervous system.

Inside Fi-Fit we do 30-minute home workouts from 6.10am each weekday morning.

Mondays are cardio or HIIT.
Tuesdays, Thursdays and Fridays are strength. And Wednesdays are mobility.

Nothing fancy.
No equipment you don’t already have!
We're all about consistency and showing up as you are, when you can.

You get me live on Zoom during the week, plus a massive on-demand library with hundreds of workouts. And of course a bunch of other women who are in the exact same stage of life!

Annnnd... It’s less than a dollar a day.
Which is probably cheaper than most people’s coffee habit 😅🙈.

So if you want to feel stronger, more energetic, and actually stick to exercise for once…

Send me a DM and let's get you started on your free trial of Fi-Fit!

💚

07/02/2026

17 years ago, as I was clawing my way out of eleventy hundred metres of fabric - the husband joked that for every year that I fit back into my dress, he'd give me a gift.

I'm still waiting for anything tangible!! 😅😆

(He says his gift is he'll do yet another year of marriage with me! 😝)

Yes, technically I CAN still squeeze into it
(no longer need the corset my girls are now wearing, in order to hold it up! And I have to pinch my shoulder blades together so they could do up the zip! 😎)... As my body shape is quiiiite different to 26-year-old me.

But it's always such fun each year, especially now my girls can enjoy prancing around and tripping over their own feet in it. 🤣

Until next year my dress...

💚

We're a culture obsessed with measuring life in numbers...SalaryAgeHours a week you workHouse priceYears in your careerN...
22/01/2026

We're a culture obsessed with measuring life in numbers...

Salary
Age
Hours a week you work
House price
Years in your career
Number of kids
Years you've been married
Etc etc...

And society just LOVES doing the same with women and their bodies...

Weight
BMI
Body fat %
Calories eaten
Steps taken
Macro's measured
And of course clothing size!

You COULD say they are just metrics.
Just data points.

But after 20+ years in the fitness and health industry, I can count on ONE hand, the number of women who TRULY have used these numbers neutrally - like a spreadsheet of input.

The rest of us?

It's become a measuring stick of our self-worth. Comparison.
A reason to feel “good” or “bad” in our own skin. Thieving the joy out of living in and moving our body.

We’re taught from tiny to chase the smaller number; because smaller = better, prettier, more acceptable, more valuable in society.

While completely ignoring all that the incredible things our amazing bodies of ours can DO!

This year, as we're heading to the tail end of January (the ultimate time where the comparison syndrome hits a lot of women hard!), maybe this is your reminder:

Let's focus less on shrinking ourselves and concerning ourselves with the numbers... and start focusing on making our bodies feel the best they can possibly feel.

If you needed this reminder today, save it... or send it to a woman who’s been stuck fighting numbers instead of listening to her body.

💚

P.S. And yes, you can see how much my body doesn't fit any one 'standard' clothing size - because I'm as unique as you!

If meal plans actually worked long-term… you wouldn’t still be here googling “why can’t I stick to this?” at 8:47pm 🙃And...
21/01/2026

If meal plans actually worked long-term… you wouldn’t still be here googling “why can’t I stick to this?” at 8:47pm 🙃

And yet somehow, we’ve been taught that discipline is the missing piece. That if we just tried harder, prepped more, followed the plan more perfectly, we'd finally succeed and reach our goals.

Meal plans DO and CAN work... For as long as you actually work the....

But that's the thing, when it's a meal plan prepared by someone else, long-term sustainability is going to become an issue.

Because real life isn't exactly colour-coded recipes, scales weighing every gram of food, perfect macros, or motivation that magically shows up every night at dinner time.

Real life looks like: • decision fatigue • emotions driving food choices • family preferences • zero desire to cook two separate meals • and a nervous system that just wants relief, not another effing rule to follow (and resulting feeling of failure if you don't follow said rule!)

Lasting change doesn’t come from being told what to eat. It comes from learning why you eat the way you do, how to work with your body instead of against it, and building trust in yourself again — without white-knuckling your way through every food decision and meal.

If this post felt uncomfortably accurate… you’re exactly who I'm passionate about helping with your nutrition, exercise and lifestyle.

💚

Address

Miskell Street
Rangiora
7612

Opening Hours

Monday 9am - 3pm
Tuesday 9am - 3pm
Wednesday 9am - 3pm
Thursday 9am - 3pm
Friday 9pm - 3pm

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