05/12/2025
Why a Really Good Massage Is Not "Cheap" ?
A very good massage therapist doesn’t just turn up and press on muscles, we invest deeply so you can feel safe, supported, and genuinely cared for the moment you walk in.
As clients, you want to know you can trust your therapist before you even walk in the door. You want to feel safe, respected, and well looked after for the 60 or 90 minutes you’re on the table. And as therapists, we carry a huge responsibility to honour that trust.
Behind every high-quality massage is an investment that most people never see:
• formal qualifications and ongoing education
• professional registration and insurance
• clinic rent, power, water, and mobile data
• organic balms, linens, laundry, cleaning, hygiene and sanitation, and room preparation
• bank charges, website, online booking systems, marketing, and admin
• taxes, bookkeeping, networking, community work and charity
• cancellations, no-shows, discounted sessions, and free sessions
• meals and rest so we can show up fully for you.
It’s a lot.. and these are the foundations that keep Massage Therapy in Aotearoa safe, ethical, and held to a professional standard.
To be honest, it has been a tough season. The cost of living, products, and services keeps rising without warning. As much as I love my work and my clients, I’ve also been applying for extra jobs so I can continue supporting my family and keep Masahe going.
I’ve also been reflecting on pricing. It’s hard to see non-qualified providers charging high rates while qualified therapists who invest heavily in training and standards keep their prices low. It’s an ongoing challenge in our industry.
So next year, there will be a small price increase, not to profit, but to simply stay sustainable. This adjustment will help me continue offering safe, high-quality therapeutic care for the people who truly need it.
If you know someone who needs proper massage therapy treatment…
🙏🏽 Please point them in my direction.
Or follow, like, and share Masahe NZ. it truly helps more than you know.
Thank you from the bottom of my heart for supporting this small, hardworking clinic. Your trust means the world to me and my family.
Dawn🌿🙌🙂