Bay Eye Care is a Tauranga-based optometry practice specialising in contact lenses, myopia control, What makes Bay Eye Care different?
There is more to optometry than just picking a new pair of glasses. Vision is our most precious sense and at Bay Eye Care we believe it is our duty to examine your eyes as thoroughly as possible and give you unbiased advice and expert care with a medical focus.
- Specialty Optometry Care
We concentrate on offering premium services and eye care solutions to our patients. Our optometrist Mr Alex Petty is an expert in specialty contact lens treatments for conditions like keratoconus, orthokeratology (overnight corneal reshaping), myopia control strategies, and dry eye and blepharitis therapies. On top of this he has years of experience diagnosing and treating other eye problems such as eye infections, glaucoma, retinal disease, children's/binocular vision problems and the ocular effects of diabetes. Even if you have relatively 'normal' eyes a general eye examination at Bay Eye Care will be a detailed and thorough evaluation of your ocular health and visual requirements.
- We do not sell glasses. One of our key points of difference is that Bay Eye Care does not sell spectacle frames or lenses. In the event that our optometrist suggests that your glasses need updating you can be assured that this is based on clinical evidence, not a profit-driven business decision.
- Unrivalled technology in eye care. In order to offer our premium services Bay Eye Care has invested heavily in cutting-edge technology for diagnosing and managing your eye problems. As a result Bay Eye Care's consulting room is one of the best equipped in the country. We routinely use retinal and corneal OCT scans, photography of the front and back of the eye, instruments to measure the shape and length of your eye, automated machines to find your prescription and check your vision and a host of specialised dry eye treatments (including IPL therapy) and contact lens options.
- Locally owned and operated
Bay Eye Care is, and always will be, owned and operated by kiwis, for kiwis. We are not controlled by a faceless overseas company: our friendly optometrist Mr Alex Petty is also the director of Bay Eye Care. Alex is at the coalface ensuring the highest quality service and products are offered to our patients. Based in the medical suites of Promed House, Bay Eye Care should be your first choice when you need quality and professional eye care advice in Tauranga.
12/10/2025
UNO What?! 👀
Bay Eye Care is proud to be featured in the latest issue of Bay of Plenty’s lifestyle magazine, UNO!
Our very own Alex is kicking off a 4-part series called "Clear Vision", where he’ll be busting common eye health myths and answering the questions we get asked the most.
We’ve got a copy in the clinic, so if you arrive early for your appointment, feel free to take a seat, relax, and have a read. You’ll learn more about what makes Bay Eye Care unique — and pick up some useful tips for keeping your eyes in top shape!
✨👓 The Force is strong with these two...
Our optometrists Alex and Aidan are heading across the ditch to the Star Wars-themed OSO Conference on the Gold Coast, Australia! 🛫🪐☀️
They’re trading in their phoropters for lightsabers (just temporarily) and joining the Jedi Council of eye care to learn, connect, and bring back knowledge from a galaxy not-so-far-away 👁️⚔️
May the vision be with them!
We're proud to share that Alex has been selected as a guest speaker at the upcoming conference! He’ll be presenting on the benefits and process of Orthokeratology (OrthoK) — a vision correction method used by many of our patients here at Bay Eye Care.
Bay Eye Care will be closed on Monday, 13th October as our team will be attending the OSO conference in the Gold Coast☀️
We look forward to returning to the practice on Tuesday 14th of October with fresh insights and knowledge to continue providing the best care for our patients!
12/06/2025
Welcome to the team, Grace!!🎉
You may have noticed a new face at the front desk if you have been in recently... Sadly, Georgia will be leaving us and is off on a new, exciting adventure in Cambridge. She will be dearly missed by the Bay Eye Care team.
Grace recently moved here from Palmerston North and has spent the last 6 years working in the automotive industry. Grace is all about great customer service, which makes her a perfect fit for our team.
Outside of the practice you will find Grace spending time at the beach, running, skiing during winter and enjoying a margarita or two🍸
We’re excited to have her on board!
10/06/2025
Our Director Alex Petty was a guest speaker at the AFT stand for the National GP Conference in Rotorua on Saturday the 7th of June.
This conference had around 1200 attendees including GPs, Nurses & Practice Managers. Alex was discussing Dry Eye Disease diagnosis and management with allied health care providers so they can better help their patients.
For more information on Dry Eye Disease at Bay Eye Care or to book an appointment, please refer back to our website! www.bayeyecare.co.nz
07/05/2025
Have you ever noticed squiggly lines or dark spots drifting across your vision? You’re not alone. These are called floaters.
Go check out Aidan's recent blog focused on our new VitroCap-N supplements that are key to maintaining healthy eyes and reducing the symptoms of floaters.
If you have ever noticed squiggly lines or dark spots drifting across your vision , you’re not alone. These are called floaters. Floaters are usually harmless, however they can be incredibly frustrating, especially when they interfere with reading, driving, or simply enjoying clear vision.
14/04/2025
🐰Happy Easter and ANZAC day from the team at BEC🐰
We are closing on Friday 18th April and will resume normal hours on Monday 28th April. Please pop into the clinic over the next week if you need to stock up on solutions.
Over the holiday closure period please email info@bayeyecare.co.nz with any eye-related problems for advice from our optometrist who will monitor the inbox regularly.
11/02/2025
Lipiflow is now here!! Bay Eye Care is Tauranga's first practice to offer Lipiflow thermal pulsation therapy for dry eye disease, which is often caused by meibomian gland dysfunction (MGD). Follow the link to find out more or get in touch to book a consultation.
We are excited to announce that Lipiflow dry-eye therapy is now available in Tauranga. Our Bay Eye Care optometrists have had the device delivered and set-up and have completed thorough training with Johnson + Johnson’s Sydney based expert, meaning this technology is ready and available for patien
02/02/2025
Bay Eye Care will be closed Waitangi Day and Friday the 7th Feb. Our best contact over this time is info@bayeyecare.co.nz.
For emergencies please contact any general optometry practice that remains open over this period, your GP or your local after hours service.
If you are needing any solutions/eyedrops urgently make sure you pop into the clinic over the next few days.
09/01/2025
Keratoconus is a blinding condition which thins the cornea causing it to bulge into an irregular cone-like shape. This causes distorted and blurred vision. . Keratoconus is one of the many eye diseases that Bay Eye Care specialises in managing.
Local Rotorua-based Ophthalmologist Dr Colin Parsloe is doing great things in the community to educate and raise awareness around Keratoconus with his new organisation called Cone, whose mission statement is that No Child Goes Blind From Keratoconus.
Cone is a New Zealand based, non-profit charity focused on spreading awareness and screening all intermediate and high school children for Keratoconus. Early diagnosis is crucial to be able to halt the condition before it deteriorates. Donations to help this worthy cause are welcomed and can be made through the website (www.cone.org.nz).
Be the first to know and let us send you an email when Bay Eye Care posts news and promotions. Your email address will not be used for any other purpose, and you can unsubscribe at any time.
There is more to optometry than just picking a new pair of glasses. Vision is our most precious sense and at Bay Eye Care we believe it is our duty to examine your eyes as thoroughly as possible and give you unbiased advice and expert care with a medical focus.
Specialty Optometry Care
We concentrate on offering premium services and eye care solutions to our patients. Our optometrist Mr Alex Petty is an expert in specialty contact lens treatments for conditions like keratoconus, orthokeratology (overnight corneal reshaping), myopia control strategies, and dry eye and blepharitis therapies.
On top of this he has years of experience diagnosing and treating other eye problems such as eye infections, glaucoma, retinal disease, children's/binocular vision problems and the ocular effects of diabetes. Even if you have relatively 'normal' eyes a general eye examination at Bay Eye Care will be a detailed and thorough evaluation of your ocular health and visual requirements.
We do not sell glasses.
One of our key points of difference is that Bay Eye Care does not sell spectacle frames or lenses. In the event that our optometrist suggests that your glasses need updating you can be assured that this is based on clinical evidence, not a profit-driven business decision.
Unrivalled technology in eye care.
In order to offer our premium services Bay Eye Care has invested heavily in cutting-edge technology for diagnosing and managing your eye problems. As a result Bay Eye Care's consulting room is one of the best equipped in the country.
We routinely use retinal and corneal OCT scans, photography of the front and back of the eye, instruments to measure the shape and length of your eye, automated machines to find your prescription and check your vision and a host of specialised dry eye treatments (including IPL therapy) and contact lens options.
Locally owned and operated
Bay Eye Care is, and always will be, owned and operated by kiwis, for kiwis. We are not controlled by a faceless overseas company: our friendly optometrist Mr Alex Petty is also the director of Bay Eye Care. Alex is at the coalface ensuring the highest quality service and products are offered to our patients.
Based in the medical suites of Promed House, Bay Eye Care should be your first choice when you need quality and professional eye care advice in Tauranga.
