Hekeao Feed Co.

07/04/2026

Great question - and one we get a lot!

When it comes to feeding horses, we’re really looking at how much of their diet comes from fibre (forage) vs concentrates (hard feed).

The golden rule? 👉 Fibre should make up the majority of your horse’s diet.
Think grass, hay, or fibre-based feeds like hay pellets.

Concentrates are there to top things up, used when your horse needs extra support for energy, condition, or workload.

There’s no one-size-fits-all ratio, as it also depends on your horse’s age, condition, metabolism, and how hard they’re working. But if you start with plenty of fibre and build from there, you’re on the right track.

This becomes especially important over winter, when grass is limited, making a high-fibre feed a great way to help fill the gap. 🌾

06/04/2026

Hekeao Wholefuel Muesli is a soy-free, complete muesli feed designed to fuel performance, while still supporting condition and overall wellbeing. 🌾

With naturally occurring protein, fats, and fibre, it delivers balanced, slow-release energy to keep your horse feeling good and working well.

• Protein for muscle support and recovery
• Fats for cool, sustained energy
• Fibre for gut health and steady fuel

Ideal for horses in regular work(especially eventers) or those needing a boost in condition, stamina, or enthusiasm.

If your horse needs a little more fuel in the tank, Wholefuel Muesli is well worth a look.

01/04/2026

30/03/2026

🍂 “Nothing’s changed… so why are they dropping weight?”

It’s the question we hear every winter.

Same horse. Same feed. Same routine.
But suddenly… ribs are a little more visible, topline starts to slip, and you’re left wondering what’s gone wrong.

The truth is - winter changes everything.

As the temperature drops, horses start burning more energy just to keep warm. At the same time, pasture quality dips off, so they’re not getting the same nutrition they were a few months ago.

So even though nothing feels like it’s changed… it actually has.

And this is where we need to shift how we feed.

It starts with the basics - fibre.
Heading into winter, hay becomes your horse’s best friend. It keeps their gut moving, helps generate warmth, and makes up the bulk of their energy. Additional fibre can also be added through products like our hay pellets - TrueFibre Lucerne & TrueFibre Timothy. (these are amazing as they can be fed dry or as a warm mash on those cold winter days)

Then, we layer in a bit more support.
For horses that struggle to hold condition, adding a conditioning-style feed can make all the difference, something that gives them a bit more fuel without needing to feed huge amounts. We suggest the Hekeao Conditioning Pellets or the ConditionerBlend Muesli. Both designed to help with condition.

26/03/2026

We get it - there are so many feed options out there, it’s hard to know what to choose.

Do you need a mash?
How much fibre is enough?
Will this one make your horse feel amazing… or a little too “spicy”? 👀

It can feel overwhelming trying to piece it all together, especially when you just want to do the best for your horse’s health, performance, and wellbeing.

That’s where we want to help.

Let us know what you find the most confusing when it comes to feeding - no question is too small or too simple. Whether it’s understanding ingredients, choosing the right feed, or figuring out what your horse actually needs…

Pop your questions in the comments or reply to our story 👇
We’d love to create content that helps you feel confident in what you’re feeding.

Because better understanding = better feeding and happier, healthier horses 🐴

24/03/2026

For the horse who gives their all - fuel them to perform at their best.

When your horse is in consistent work, every ingredient matters. Sportsblend Muesli is designed for performance horses who need sustained energy, muscle support, and efficient recovery - without compromise.

It's built for horses in moderate to hard work who need that extra edge.
• Rolled barley and maize provide steady, sustained energy to keep them going longer
• Kibbled peas support muscle repair and development
• Sunflower seeds bring nutrient-rich energy, digestive support, and that healthy skin and coat shine
• Bentonite clay helps support digestion from the inside out

And because performance isn’t just about energy, it’s backed with vitamins and minerals to support overall health and wellbeing.

This is for the horse who shows up, puts in the work, and gives you everything - in the arena, on the track, or out on course.

23/03/2026

Bad day to be a delicious bowl of Hekeao feed 😋😋

20/03/2026

"My horse absolutely thrives on the EasyBlend muesli - he is sensitive and a bit of an anxious thoroughbred, and the EasyBlend keeps his condition on beautifully while also keeping his brain intact, not to mention he can be a bit of a fussy eater, and absolutely gobbles it!"

Thanks for sharing this awesome review Kalea.

18/03/2026

Have you heard about Truefibre Lucerne pellets? Made from Lucerne Hay, with no added surprises, its the perfect way to get more fibre and protein into your horses diet.