04/11/2025
Can we talk about the nocebo effect and why I refuse to be a voice of fear?
The nocebo effect is the darker twin of the placebo effect . This is where negative expectations create negative outcomes.
When we’re told to expect suffering, our body often delivers. And this is why I refuse to be a voice of fear around menopause.
Fear-based messaging has become the norm: headlines, influencers, even doctors implying our hormones are “failing” and that we’ll fall apart without a prescription.
But fear isn’t education, it’s conditioning. And it’s profitable.
Recent reviews found 93 % of major menopause influencers promoting hormone therapies have a direct or indirect conflict of interest through paid partnerships or pharma ties.
When fear fuels clicks, it’s not awareness, it’s marketing.
Despite the hype, less than 5 % of women are actually on Hormone therapy. Most are still navigating midlife naturally, through nutrition, lifestyle, and self-care, just as women navigate birth and have traditionally navigated menopause.
Spending time in menopause is not a new phenomenon and this is not the first time menopause has had a 'moment'.
The problem now is that we don't always know when we are being marketed to.
I’m not against women using the tools available to them when needed.
I am not denying Hormone therapy can help some women.
But I will always be against manipulating women’s fears to sell products.
And the vast majority of women I have worked with have had other root causes driving or worsening their symptoms, more than just the perimenopausal hormone recalibration.
We deserve the full story, not a fabricated one that makes us doubt our biology.
When we strip away the fear, we remember:
our bodies aren’t broken,
our hormones and their decline aren’t mistakes,
and perimenopause isn’t a deficiency, it’s a recalibration.
My work is about helping women reconnect with their body’s wisdom through education, nourishment, and self-trust - not fear.