24/11/2025
Iloilo City took a bold step in promoting health and wellness tourism with the launch of its first Health and Wellness Tourism Conference, uniting healthcare providers, tourism stakeholders, and city leaders under the campaign “Rise and Feel Great.”
The initiative aims to position the city as a top destination for medical and wellness travel in Southeast Asia, where visitors not only experience quality care but also leave feeling rejuvenated, cared for, and valued.
The city’s growing reputation in medical tourism reflects the dedication of healthcare professionals who serve with skill and compassion.
The Medical City Iloilo, recognized as the first hospital in the region accredited by the Department of Tourism in Western Visayas, exemplifies this approach, by leading initiatives to draw local and international patients who return for the warmth, trust, and expertise they receive from its doctors and staff. It is the people, patients, caregivers, and communities, who make these milestones possible.
TMC Iloilo President & CEO Dr. Felix Villa joined the Iloilo City Health and Wellness Tourism Council, pledging to continue serving as a partner in advancing the city’s medical tourism vision. Also present was TMC Iloilo Marketing & Business Development Head, Mr. Prince Juliene Hermaine Celo, who shared insights in “Health Beyond Borders,” highlighting how Iloilo City’s compassionate healthcare, combined with strategic wellness initiatives, creates meaningful experiences for patients while elevating the city as a hub for health and wellness tourism.