PIC Philippines

03/02/2026

“Gene editing offers incredible promise, but success depends on connecting with consumers and delivering benefits that align with their values,” said Charlie Arnot, CEO of The Center for Food Integrity. “Consumers are much more open to gene-edited products when the benefits are clear, personal and values-based.”
See a summary of the research here and find more information at PRRSResistantPig.com.

“Gene editing offers incredible promise, but success depends on connecting with consumers and delivering benefits that align with their values,” said Charlie Arnot, CEO of The Center for Food Integrity. “Consumers are much more open to gene-edited products when the benefits are clear, personal and values-based.”

See a summary of the research here and find more information at PRRSResistantPig.com.

08/01/2026

“Circana has conducted research on this topic for more than three years, consistently finding that gene-edited pork scores in the upper quintiles, which indicates average to above average purchase likelihood,” said Staci Covkin, Circana Principal of Innovation, Consumer &; Shopper Insights.
Read the full press release to see more details about the research:

Circana released its largest, most comprehensive research to date.

31/12/2025

As we step into 2026, we want to express our deepest gratitude for your continued trust and partnership. We're excited to continue innovating by your side in 2026.

Happy New Year from your friends and partners at PIC!

31/12/2025

What does adoption of the PRRS-resistant pig mean for producers, consumers and the future of the pork industry?

See what Dr. Jayson Lusk’s research identified as the answers to those questions and the potential economic impacts of PRRS-resistant pigs in this new PORK Business article.
Check out the full article here https://bit.ly/4oPs2g3 to learn more.

In April 2025, PIC was granted approval by the FDA for the gene edit used in its PRRS-resistant pig, an extraordinary step forward in eliminating challenges from one of the most serious global pig diseases.

24/12/2025

This Christmas season finds us reflecting with heavy hearts as we mourn the passing of our President, Vino Borromeo. His leadership, vision, and dedication to PIC will continue to guide us and inspire the values we uphold as an organization.

Amid this time of loss, Christmas reminds us of the importance of unity, compassion, and gratitude. We are deeply thankful for the strength of our people, partners, and stakeholders who continue to stand together as one PIC family.

As we honor his legacy, we move forward with renewed commitment to the purpose he championed and the future he believed in. May this season bring quiet comfort, reflection, and hope to you and your loved ones.

Wishing you a meaningful Christmas and a New Year guided by remembrance, resilience, and purpose.

From your friends and partners at PIC!

16/12/2025

Gene editing meets your fruit bowl: Bananas that stay fresh longer, with a small gene edit, which is approved for sale in the U.S., Canada, and more.
Scientists have developed a non-browning banana that stays fresh longer, helping reduce food waste, a major contributor to global greenhouse gas emissions.
This is just one example of how innovation is delivering everyday benefits for a growing population. Follow along in our new series on gene editing in action. https://bit.ly/3YcmQYH
Source: Food & Wine

Gene editing meets your fruit bowl: Bananas that stay fresh longer, with a small gene edit, which is approved for sale in the U.S., Canada, and more.

Scientists have developed a non-browning banana that stays fresh longer, helping reduce food waste, a major contributor to global greenhouse gas emissions.

This is just one example of how innovation is delivering everyday benefits for a growing population. Follow along in our new series on gene editing in action. https://bit.ly/3YcmQYH

Source: Food & Wine

14/12/2025

Dear industry partners and friends, sharing with you the details of the wake of our beloved leader, Vino Borromeo…

13/12/2025

It is with deep sadness and heavy hearts that we share the news of the sudden passing of our beloved President, Vincent “Vino” Raphael M. Borromeo, on December 12, 2025.

Vino unexpectedly succumbed to a heart attack after completing a site visit of two important farm projects in Quezon and Bicol that are about to be commissioned.

In his role, Vino relentlessly pursued not only the company's business goals over the years but also unselfishly shared to the pork industry, which he dearly loved, his knowledge and experience, which were honed through many years of working in pig farms and collaborating with farmers and pork producers.

He was not only a great leader and a valued colleague but also a friend whose sincerity and kindness touched the lives of many. He will be remembered for his unwavering dedication and support to the people who relied on him for his mentorship and those whom he cherished the most and to the causes he firmly believed in. His presence brought light and joy to all of us and will be deeply missed.

On behalf of his family and loved ones, we humbly ask for prayers for the eternal repose of his soul and the comfort and consolation of his family in this difficult time.

Information regarding memorial services will be shared once confirmed with the family.

04/12/2025

From Europe to North America and beyond, experts agree that tackling PRRS through innovation could redefine the future of pig production.
Dr. Miguel Ángel Higuera from Spain shares how PRRS resistance, transparency, and scientific progress can drive healthier herds and more sustainable systems worldwide.
Read his full perspective and see how global progress starts with shared innovation: https://bit.ly/4onYkhR

From Europe to North America and beyond, experts agree that tackling PRRS through innovation could redefine the future of pig production.

Dr. Miguel Ángel Higuera from Spain shares how PRRS resistance, transparency, and scientific progress can drive healthier herds and more sustainable systems worldwide.

Read his full perspective and see how global progress starts with shared innovation: https://bit.ly/4onYkhR

24/11/2025

Rounding out our 1-2-3 batting order…
Last but not least, welcome to the index, Service Sire!
Service Sire is the:
🎇 Big boar in the room, representing the significant role a boar plays in reproductive success – influencing hundreds of pigs per collection.
🎇 Ultimate complement to semen quality, which has been in the index for 10+ years
🎇 Evidence that a sire’s genetic influence extends beyond grow-finish, shaping litter size and reproductive performance as well
What do you think – did the new traits lineup hit a grand slam?

20/11/2025

PIC proudly joins the Venvi Group of Companies in marking this remarkable milestone. For 30 years, Venvi has championed growth, innovation, and excellence—and since 2008, Venvi has been a valued PIC partner in delivering healthy, high-quality swine genetics to the swine industry.

Thank you for your trust, dedication, and continued commitment to raising industry standards. We’re honored to be part of your journey and look forward to many more years of shared success.

Cheers to 30 years—and to the milestones still ahead! 🐖

12/11/2025

Multiple choice time!
Genetics are a reliable pathway to improve which of the following:
A. Land use
B. Feed use
C. Water use
D. Carbon emissions
E. All of the above
The data is now here to prove E is the correct answer. 💪 💪 💪
Get the footnote:

PIC genetics reduce greenhouse gas emissions by 7.5% in North America, confirmed by peer-reviewed research.