PIC Philippines

04/12/2025

From Europe to North America and beyond, experts agree that tackling PRRS through innovation could redefine the future of pig production.
Dr. Miguel Ángel Higuera from Spain shares how PRRS resistance, transparency, and scientific progress can drive healthier herds and more sustainable systems worldwide.
Read his full perspective and see how global progress starts with shared innovation: https://bit.ly/4onYkhR

From Europe to North America and beyond, experts agree that tackling PRRS through innovation could redefine the future of pig production.

Dr. Miguel Ángel Higuera from Spain shares how PRRS resistance, transparency, and scientific progress can drive healthier herds and more sustainable systems worldwide.

Read his full perspective and see how global progress starts with shared innovation: https://bit.ly/4onYkhR

24/11/2025

Rounding out our 1-2-3 batting order…
Last but not least, welcome to the index, Service Sire!
Service Sire is the:
🎇 Big boar in the room, representing the significant role a boar plays in reproductive success – influencing hundreds of pigs per collection.
🎇 Ultimate complement to semen quality, which has been in the index for 10+ years
🎇 Evidence that a sire’s genetic influence extends beyond grow-finish, shaping litter size and reproductive performance as well
What do you think – did the new traits lineup hit a grand slam?

20/11/2025

PIC proudly joins the Venvi Group of Companies in marking this remarkable milestone. For 30 years, Venvi has championed growth, innovation, and excellence—and since 2008, Venvi has been a valued PIC partner in delivering healthy, high-quality swine genetics to the swine industry.

Thank you for your trust, dedication, and continued commitment to raising industry standards. We’re honored to be part of your journey and look forward to many more years of shared success.

Cheers to 30 years—and to the milestones still ahead! 🐖

12/11/2025

Multiple choice time!
Genetics are a reliable pathway to improve which of the following:
A. Land use
B. Feed use
C. Water use
D. Carbon emissions
E. All of the above
The data is now here to prove E is the correct answer. 💪 💪 💪
Get the footnote:

PIC genetics reduce greenhouse gas emissions by 7.5% in North America, confirmed by peer-reviewed research.

24/10/2025

PCSP Diplomate and PIC South and East Asia Health Assurance and Quality Team Leader Dr. Gizelle Guzman discussing the value of biosecurity in protecting swine farms from the spread of diseases like ASF at the Livestock, Poultry, and Pet Owners Day held in Rosario, Batangas.

24/10/2025

The PIC team, together with our Licensed Area Distributor Porklink Enterprises, recently visited Benguet for an insightful roadshow with local swine producers.

Dr. Melvin Ganapin shared valuable knowledge on Gilt Management and Semen Processing, while PIC Account Manager Charisse Reyes introduced attendees to PIC’s genetic advantage and commitment to swine productivity.

Porklink’s Delfin Pagbilao Jr. discussed how customers in Benguet can conveniently place their orders — and gave a sneak peek of the upcoming Liquid Genes hub, soon to serve the area!

Thank you to everyone who joined us and continues to partner with PIC in advancing modern, sustainable pig farming!

24/10/2025

Hello Batangas!

Drop by the PIC-GRC booth at the Livestock, Poultry, and Pet Owners Day at the Rosario Sports Complex Center. We are your trusted partners in providing healthy swine genetics that help improve farm profitability.

GRC Agrivet Supply is PIC's Licensed Area Distributor for Batangas.

22/10/2025

PIC Philippines and 3J Corporation have officially signed a new contract to launch Phase 3 of their multiplier unit expansion, marking another milestone in their 26-year strategic partnership built on trust, shared success, and continuous growth.

The signing ceremony, held in San Pablo City, Laguna, formalized 3J Corporation’s commitment to add 1,250 sows to its existing operations, bringing its total capacity to 2,700 sows and 150 boars dedicated to PIC swine genetics. This expansion strengthens 3J’s role as a key contributor to PIC’s mission of advancing swine genetics and production efficiency in the Philippines.

In addition to the expansion, 3J Corporation announced its decision to transition to solar energy, reinforcing its commitment to sustainable farming practices. This move aligns with global efforts to shift toward renewable energy and carbon footprint reduction and highlights 3J’s leadership in adopting environmentally responsible solutions in agriculture.

Read the entire article here: https://ph.pic.com/2025/10/22/pic-3j-contractsigning2025/

21/10/2025

Why are we talking about gene editing?

Because it’s one of the most important innovations shaping the future of agriculture, food and human health.

At PIC, we believe in its potential: our FDA-approved gene edit breeds pigs that are resistant to PRRS, one of the industry’s costliest diseases. This breakthrough shows how precise science can eliminate disease and deliver healthier animals, reduce the need for antibiotics, and create more sustainable pork production.

But gene editing doesn’t stop there. From improving crops to advancing nutrition and even treating disease, it’s changing how we address challenges in animal health, the environment and feeding a growing population.

This post is the start of a new series where we’ll explore some gene editing advances and what they mean for producers, veterinarians and consumers.

14/10/2025

Q: What innovations will keep pork on consumers’ plates tomorrow? 🍽️
A: Explore how PIC’s decades of progress are shaping meat quality — and driving stronger demand for pork this National Pork Month:

PIC® is driving pork quality through innovation, strategic genetic selection, & novel technology—delivering consistent value across the pork supply chain.

07/10/2025

A Better Pig and A Better Future: Roots Run Deep for Matt Culbertson
As the chief operating officer of PIC, Matt Culbertson can’t remember a day of his life that wasn’t centered around the pork industry. Dr. Culbertson recently sat down with Farm Journal's PORK to share his passion for pork production, how the industry has evolved over the years, and the biggest challenges and opportunities he sees ahead for producers worldwide.
Click the link to read the full Q&A: https://bit.ly/48LlRoN

A Better Pig and A Better Future: Roots Run Deep for Matt Culbertson

As the chief operating officer of PIC, Matt Culbertson can’t remember a day of his life that wasn’t centered around the pork industry. Dr. Culbertson recently sat down with Farm Journal's PORK to share his passion for pork production, how the industry has evolved over the years, and the biggest challenges and opportunities he sees ahead for producers worldwide.

Click the link to read the full Q&A: https://bit.ly/48LlRoN

01/10/2025

Dr. Rhovicta Buyaco, Technical Services Team Leader at PIC South & East Asia, shared her expertise on “Body Condition Impact in Improving Prolific Sow Productivity” during the 29th Pinoy Pork Challenge.

Her insights highlight the vital role of proper sow management in driving performance and profitability in swine production.