21/06/2022
“The global health and wellness industry has an estimated value of US$4 trillion. The industry has expanded at an alarming rate, far outstripping the capacity of federal bodies to regulate the market and protect consumer interests.
Many products are sold on baseless or exaggerated claims, feigned scientific legitimacy, and questionable evidence of safety and efficacy. We explore how pseudoscience, and so-called quick fix interventions, undermine initiatives aimed at evoking long-term behaviour change, and lead to serious downstream consequences for clinical practice.
In exercise and health, bad science and low quality advice are pervasive, disseminated primarily via unqualified social media influences on unvetted information platforms, where harmful misinformation and disinformation are commonplace.
Placebo-mediated products are used widely in sports as ergogenic aids. By selling strategies that seem scientific, product manufacturers are are able to further exploit the public for profit.
Between 50 and 80% of athletes have used alternative therapies, and 88% of physicians have prescribed them for sports medicine pathologies.
Being associated with a controversial and suspicious discipline may harm graduate and professional employment opportunities in an increasingly competitive job market.
A failure to challenge and prevent bad science and other harmful practices from entering the public and professional environments, my partly explain the reluctance exhibited by some disciplines (e.g., medical science) to take exercise research seriously.
Despite data showing that critical thinking classes that addressed pseudoscience produce large and significant reductions in false beliefs, whereas classes in research methods and statistics do not, there are few undergraduate courses specifically structured to critical thinking and decision-making. Improvements in critical thinking are unlikely to occur merely as a byproduct of an exercise science or kinesiology education alone.
Tiller, N. B., Sullivan, J. P., & Ekkekakis, P. (2022). Baseless Claims and Pseudoscience in Health and Wellness: A Call to Action for the Sports, Exercise, and Nutrition-Science Community. Sports Medicine, 1-5.
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