13/06/2023
CTTO
Bakit wala ng "Donuts" sa Dunkin' Donuts 🍩
DUNKIN' na lang sila ngayon, napansin mo ba?
Here's why:
Nag invest sila ng $100M to refresh the brand.
but this is more than rebranding,
It's more of a business decision.
Dunkin' wanted to shift away from just donuts,
pero syempre nag bebenta parin sila nun.
They wanted to gear towards coffee and other offers ☕️
Infact binawasan nila ang donut flavors, at nagdagdag ng more coffee and drinks as options.
THEY WANT TO COMPETE WITH STARBUCKS!
Also, people are more health conscious these days 🥗
and when you think about Donuts, ang maiisip mo matamis. 🐜
Sugar = Unhealthy! ❌
That's why they offer sandwiches more nadin. 🥪
If a very succesful 70-year old Multi Billion Dollar company is trying to reinvent itself.
Kaya din natin! 💪
Kaya wag mong sabihin na:
❎ "40 years old na ako eh."
❎ "20+ years na akong accountant."
❎ "Banker na ako all my life."
❎ "Ito na ang course ko eh."
You can always reinvent yourself kung gugustuhin mo. 💯
PS:
Medium Coffee nga pala to,
(Gaano kaliit yung small? 🤣)
