28/12/2025
Participate in WHO Pakistan video contest to raise public awareness about how to safely use antibiotics to protect ourselves from the threat of antimicrobial resistance in Pakistan.
How to participate?
Produce your 80-second vertical video (live-Action, real-world footage), and send it to inamh@who.int with the subject line: “AMR Video contest” between today 28 December 2025 and 15 March 2026.
Participants selected as finalists will be notified via the same email used to submit the video.
Who will win and what will be the prize?
WHO Pakistan will select finalists based on the originality and quality of the video (at the discretion of experts from a jury nominated and led by WHO Pakistan Communications Unit). The finalist videos will be posted once on WHO Pakistan Facebook and X (former Twitter) channels for one month, and will receive a certificate as finalists of the contest.
The video that obtains the highest total number of likes/loves from the public (counting the likes/loves on Facebook and likes on X generated by the single post published on WHO Pakistan channels) will win the award and the prize.
The winner will receive a pocket video camera.
WHO Pakistan reserves the right to declare the contest void if no video meets the minimum quality requirements.
Requirements
• The video must be focused on raising public awareness about how to safely use antibiotics to protect ourselves from the threat posed by antimicrobial resistance in Pakistan. More information about antimicrobial resistance in the following links:
o https://www.emro.who.int/pak/pakistan-news/antimicrobial-resistance-contributes-to-200-000-annual-deaths-in-pakistan-who-and-the-nih-call-for-action.html
o https://www.who.int/health-topics/antimicrobial-resistance
• The video must be an original 80-second vertical video produced by the participant and meeting the minimum requirements to be posted on Facebook and X. By submitting a video to this contest, participants confirm that the work is original and does not infringe upon any third party’s copyrights, trademarks, or intellectual property rights. Any submission found to contain plagiarized content, in whole or in part, will be disqualified at the sole discretion of the organizers.
• WHO Pakistan will not be responsible for any claims, disputes, or legal actions arising from plagiarism or intellectual property infringement in submitted videos. Responsibility for the content rests solely with the participant who submitted the video.
• By submitting a video to this contest, participants confirm that all persons appearing in the video have explicitly provided their consent. WHO Pakistan will not be responsible for any claims, disputes, or legal actions arising from lack of consent in submitted videos. Responsibility for the content rests solely with the participant who submitted the video.
• The video can be produced either in English with Urdu subtitles or in Urdu with English subtitles (participant’s choice).
• Participants selected as finalists have the right to proactively share the video posted on WHO channels within their networks to increase the amount of likes/loves engagements. However, the use of bots or paid boosting is forbidden and would result in the disqualification of the participant.
Make a difference and start preparing your video today!
