06/10/2025
Dear Team I Smile.pk,
This is an official notice issued by I Smile Group of Companies (I Smile Aligners Pakistan), the lawful owner and registered trademark holder of “I Smile” and “I Smile Aligners” under the Trade Marks Ordinance, 2001 in the Islamic Republic of Pakistan.
It has been brought to our attention that your entity, operating under the name I Smile.pk, is unauthorizedly using our registered and protected trademark “I Smile” for the marketing, sale, and promotion of dental and oral care products, including I Smile Teeth Whitening Powder, on the following platforms:
Instagram: https://www.instagram.com/ismile.pk
Website: https://ismile.pk
Facebook: https://www.facebook.com/share/1CeAKb8s6C/
Your actions constitute:
1. Trademark Infringement under Sections 39–43 of the Trade Marks Ordinance, 2001;
2. Passing Off under common law principles by misrepresenting association with our registered brand; and
3. Unfair Competition and Consumer Deception, actionable under the Competition Act, 2010 and relevant IP and cyber laws of Pakistan.
We hereby demand that you:
1. Immediately cease and desist from using the name “I Smile” or any similar or deceptively identical mark in any form whatsoever;
2. Take down all online material, including your Instagram, Facebook, and website pages, that contain the infringing name and content within seven (7) days of receipt of this notice; and
3. Provide written confirmation of compliance to our official email: ismilealignerspakistan@gmail.com within the same period.
Failure to comply within the stipulated time will compel I Smile Group of Companies to initiate formal legal proceedings and enforcement actions, including but not limited to:
Filing a trademark infringement and passing off complaint with the Intellectual Property Organization of Pakistan (IPO Pakistan);
Lodging a criminal complaint with the Federal Investigation Agency (FIA) under the Cyber Crime Wing for unauthorized online usage and misrepresentation;
Informing the Securities and Exchange Commission of Pakistan (SECP) regarding unlawful business representation; and
Pursuing civil and criminal remedies, including injunctions, damages, and cost recovery, before the Intellectual Property Tribunal of Pakistan.
This serves as a final warning and is issued without prejudice to our company’s rights and remedies, all of which are strictly reserved.
We urge you to comply immediately to avoid further legal consequences.
For any official correspondence, please contact:
📧 ismilealignerspakistan@gmail.com
📞 +92 335 217 7797
Yours faithfully,
I Smile Group of Companies (I Smile Aligners Pakistan)
Authorized Representative
Karachi, Pakistan