19/12/2025
Innovating is not improvising, it is structuring the right path to reach the best solutions.
The *Double Diamond*, created by the Design Council in 2005, made visible what was previously intangible:
the actual path of a design and innovation process
From a deep understanding of the problem
➡️ to creative exploration
➡️ to a focus on the solution
➡️ to final delivery
This approach shows that innovation is not a moment of inspiration, it is a strategic, rigorous, and impact-oriented process.
At Everythink, we use the Double Diamond as a basis for transforming ideas into solutions that balance:
🔍 research and insight
🎨 creativity and experimentation
⚙️ strategy and ex*****on
📈 real value for people and businesses
Because innovating with purpose requires method, vision, and structure.
And when the process is clear, the impact is greater.
Inspiring Solutions, Empowering Futures.
info@everythink.com