28/02/2026
FEELab Announces New Book Introducing the F-M Neurocultural Theory of Emotion
Facial Emotion Expression Lab (FEELab) at the University Fernando Pessoa (UFP) announces the publication of a groundbreaking new book by Professor Freitas-Magalhães, titled F-M Neurocultural Theory: Brain, Face and Culture in Emotional Expression.
This new work introduces the F-M Neurocultural Theory, an integrative scientific framework that redefines how human emotion is understood by uniting neuroscience, facial expression research, interpersonal emotional processes, and cultural modulation into a single theoretical model.
Drawing on decades of research in facial expression and affective neuroscience, the book proposes that emotion emerges from the dynamic interaction between brain activity, facial expression, social mirroring mechanisms, and cultural context. The theory integrates several pioneering scientific contributions developed by the author, including the Facial Brain Theory, the F-M Survival Triangle Theory, the F-M Mirror Face Theory, and the study of neuromicroexpressions, operationalized through the F-M Facial Action Coding System (F-M FACS 6.0).
According to Professor Freitas-Magalhães, human emotion cannot be fully explained through biology or culture alone:
“Emotion is neither purely neural nor purely cultural. It emerges at the intersection of brain, face, and social experience. The face is the meeting point where biology becomes communication and culture becomes emotion”.
The book presents emotion as a neurocultural phenomenon, positioning the human face as a central interface connecting internal neural processes with interpersonal communication and societal meaning. By transforming facial expression into measurable scientific data, the work advances a new interdisciplinary approach bridging psychology, neuroscience, social sciences, and artificial intelligence research.
With significant implications for medicine, clinical psychology, emotional communication, education, and AI-based emotional recognition systems, F-M Neurocultural Theory aims to establish a new paradigm in the scientific study of emotion.
The publication reinforces FEELab and University Fernando Pessoa’s international role as leading centres of research on brain, face, and emotion.