Med-Asian Co has continued introducing yet another smart and innovative medical product – ‘SitSmart BackJoy’ into the Kingdom. The increasing sedentary lifestyle and deskbound job culture have caused backache related issues rate soaring at alarming rate and poor sitting posture is one of the real culprit. Experts estimate that around 80% population globally experience back problems at some time in their lives. backache is identified as one of the most common reasons for missed work. Also, that the Global Burden of Disease 2010 report revealed low back pain is the single leading cause of disability worldwide. Further backache related researches have revealed that backache is the second most common reason for visits to the doctor’s office. Back pain related treatments consume huge amount of public wealth. For example, Americans spend at least $50 billion each year on back pain. But good news is that correcting your posture can help you have relief and SitSmart BackJoy is there to help you. It tilts your pelvis upright to make sitting with correct posture easier, more comfortable and more consistent. It also cups ones Gluteus muscles so they cannot flatten under ones weight. This avoids the tightening of the back muscles so one can avoid pains, strains and discomfort. Moreover, it lifts your pelvis above the sitting surface which makes it efficient shock absorber guaranteeing the total comfort. It is super light and portable which can be used on any sitting surface such as car seat, office seat, hard seats, soft couches and etc. It is washable too.