the NOW

22/11/2025

Feeling deeply honored to stand beside Petra Ollstig, the visionary founder of Regnbågens Böcker & Smycken in Göteborg. 🌈 Petra isn’t just a shop owner — she has built a sanctuary for spiritual seekers, a place where crystal energy, inner growth, and healing converge in such a powerful way.

Her journey is an inspiration: in her early travels around the world, she carried spiritual wisdom in her backpack, eventually returning to Göteborg to create Regnbågen — a deeply rooted hub for meditation, personal development, and soulful connection.

Having her support for our book ‘Meditation for the Modern Mind’ means more than words can say. Her legacy of presence, authenticity, and compassion aligns so beautifully with the heart of The NOW.

Thank you, Petra, for believing in our vision and for being such a radiant force in the wellbeing community. We are truly proud to collaborate with you.

With love & gratitude,
Tara + Norvy

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Känner en djup ära över att få stå vid sidan av Petra Ollstig, den visionära grundaren av Regnbågens Böcker & Smycken här i Göteborg. 🌈 Petra är inte bara en butikägare – hon har skapat en fristad för alla som söker andlig utveckling, en plats där kristallernas energi, inre växande och helande möts på ett kraftfullt sätt.

Hennes resa är en inspiration. Under sina tidiga resor runt om i världen bar hon med sig andlig visdom i ryggsäcken, och återvände så småningom till Göteborg för att skapa Regnbågen – en djupt rotad mötesplats för meditation, personlig utveckling och själslig fördjupning.

Att få hennes stöd för vår bok ‘Meditation för det moderna sinnet’ betyder mer än ord kan uttrycka. Hennes arv av närvaro, autenticitet och medkänsla ligger så vackert i linje med hjärtat av The NOW.

Tack, Petra, för att du tror på vår vision och för att du är en så strålande kraft inom välmåendegemenskapen. Vi är verkligen stolta över att få samarbeta med dig.

Med kärlek och tacksamhet,
Tara + Norvy

15/11/2025

Vi är djupt hedrade att få introducera Dr. Ellen Lillvall, vår neurologiska rådgivare på The NOW. 🧠✨

Ellen är sedan många år neurolog vid Capio Neuro Center på Carlanderska sjukhuset i Göteborg, och är känd för sin djupa passion för hjärnan och sitt engagemang i att utforska det som fortfarande är okänt.

Hennes arbetssätt ligger helt i linje med det vi gör — en kombination av gedigen vetenskaplig förståelse, medkänsla, närvaro och nyfikenhet. Hon har även lyft offentligt hur många neurologiska processer fortfarande är otillräckligt kartlagda, och hon tar med sig samma känsla av upptäckarglädje in i sitt arbete.

Ellen har dessutom varit drivande i viktiga insatser inom migränbehandling och neurologisk utbildning.

Här håller hon vår bok ”Meditation för det Moderna Sinnet”. Det är ett privilegium att stå tillsammans — och bygga en bro mellan neurovetenskap och meditation, närvaro och läkande. 💛

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We are deeply honored to introduce Dr. Ellen Lillvall, our neurologist advisor at The NOW. 🧠✨

Ellen is a long-time neurologist at the Capio Neuro Center at Carlanderska Hospital in Gothenburg, known for her profound passion for the brain and her dedication to exploring what still feels unknown.

Her approach resonates so much with what we do — combining rigorous scientific understanding with compassion, presence, and curiosity. She has spoken publicly about how many neurological pathways remain under-explored, and she brings that same wonder into her work.

In fact, Ellen has led critical work in migraine cases and neurological education.

Here she is, holding our book “Meditation for the Modern Mind”. It’s such a privilege to stand together — bridging neuroscience and meditation, presence and healing. 💛

14/11/2025

We just returned from the ”sweet spot” on the California coast — time in presence, laughter, and deep connection with our dear friend and mentor davidji, master meditation teacher and best selling author.

Our hearts are full and our spirits lifted as we celebrate where our journeys together began… a shared spark that has now become a global offering.

📖 Our book: Meditation for the Modern Mind, is available worldwide — link in bio.

With so much love to you, davidji. Thank you for the wisdom, the friendship, and the inspiration. 🤍

10/10/2025

Today is World Mental Health Day.

More than 720,000 people take their own lives each year. Millions more suffer in silence. Antidepressant prescriptions have soared globally, yet our crisis deepens.

The data is complex. Medication saves lives—and it's not enough.
We're treating mental health as optional. An add-on. Something we address when people break.

At The NOW, we see it differently.

Going inward is not a luxury. It's a necessity.

Presence. Reflection. Somatic awareness. Meditation. These aren't wellness trends—they're foundational practices that build resilience before crisis, develop awareness that prevents pain from becoming suffering, and create cultures where mental health is tended to daily.

This is about more than individual wellbeing. It's about how we lead, how we build teams, how we show up in the world.

We're inviting a shift: from reaction to foundation. From crisis management to essential infrastructure.

Read our full perspective on why inner work must be recognized as vital—not optional—and what we can all do today to begin: Read the article here: https://www.thenow.se/on-world-mental-health-day-going-inward-is-not-a-luxury-its-a-necessity/

What's one practice that grounds you? I'd love to hear what works for you.


Tara Hunnewell Norvy Brandin

Every year, more than 720,000 people take their own lives worldwide. For every life lost, countless others suffer in silence—their pain unseen, their

06/10/2025

Learn how to meditate daily — and make it a part of your daily life.
🗓️ Tuesday, October 7 | 18:00–19:30
📍 The NOW Studio | 💫
👉 Sign up at www.thenow.se/events

This workshop is for anyone who wants to build a sustainable meditation practice and truly understand what it means to find stillness in everyday life.

Meditation isn’t about forcing the mind to be quiet — it’s about discovering the silence that’s already there.
✨ From that silence comes happiness, creativity, and connection.

You’ll leave with:
🧘‍♀️ A clear understanding of what meditation is (and isn’t)
🕰️ Tools to establish a daily practice
💡 Insight into how meditation transforms stress, focus & creativity
🎧 Access to our 21-Day Meditation for the Modern Mind audio course — your guided journey to integrate meditation into daily life.
Join us in discovering how stillness can change everything. 💛

03/10/2025

This Saturday we’re diving deep into Breathwork — a powerful way to release stress, boost energy, and reconnect with your inner calm. (Future dates available too, so you won’t miss out if this weekend is full!)

And… next Tuesday evening we open the door to our brand-new Meditation Workshop 🧘‍♀️ — an accessible, modern approach to finding stillness and clarity in everyday life.

Come join us for one (or both!) and give yourself the reset your mind + body deserve.
👉 Reserve your spot here: www.thenow.se/events

Let’s breathe, meditate, and grow together 💫

fans

01/10/2025

After years of guiding breathwork sessions, we are thrilled to see science finally validate what we've experienced firsthand.

A new study from Brighton & Sussex Medical School shows that breathwork can induce profound states of consciousness — bliss, unity, deep emotional release — similar to psychedelics, but completely natural and accessible.

Brain scans revealed decreased bodily self-awareness and increased activity in emotional processing centers. Participants described "oceanic boundlessness" — the same expansive states I've witnessed in countless workshops at The NOW.

This matters because breathwork isn't just trendy — it's a legitimate tool for healing anxiety, depression, and trauma. It balances your nervous system, tones the vagus nerve, and releases years of stored tension.
No substances. No prerequisites. Just you and your breath.

In our hectic modern world, we often look outside ourselves for answers. But the most powerful technology for transformation has been with you all along.

Your breath is the bridge between your conscious and unconscious mind. Between stress and calm. Between who you are and who you're becoming.

Read the full article below ⤵️

Ready to explore what's possible? Join us this SATURDAY!
Learn more about our breathwork workshops at thenow.se

For years, we've witnessed the transformative power of breathwork in our workshops at The NOW. What once felt like an emerging practice has now become a vital tool for modern resilience — and recent science is finally catching up with what practitioners have known for centuries.

21/08/2025

✨ Gothenburg friends: this SATURDAY @ 9:00 - 11:00 , join Tara for a two-hour workshop designed to help you rest, reset, and recharge. 🌿

Through guided breathwork and intentional practice, we’ll create space to transform stress into calm, distraction into clarity, and overwhelm into presence.

Spaces are limited—reserve your spot here: https://www.thenow.se/events/breathwork/

Let’s breathe, pause, and come home to ourselves together. 💛

In our modern world, life moves at a pace that can feel relentless. Notifications ping constantly, to-do lists grow longer by the hour, and the line

05/07/2025

It’s here! Our e-book Meditation for the Modern Mind is available on Amazon!

If you’ve been feeling the pull to slow down, breathe deeper, and reconnect with your inner calm… this book is for you.

✨ Download your copy: https://a.co/d/4I9uXPq

We’d love your support: download, read (or save for later), and if it resonates — please leave us a review.

Thank you for being part of this journey with us!
With love,
Tara & Norvy

Brandin .hunnewell

26/06/2025

🎉 WOW! 🚀 Vi är med i Boktugg!

Från speedwayförare till stillhet—Norvys resa (och vår nya bok!) lyfts fram i denna fina artikel 💥

Meditation för den moderna människan handlar om mod, transformation och att hitta inre kraft i en stressad värld.

👉 Läs artikeln här: https://www.boktugg.se/min-nya-bok/min-nya-bok-fran-speedwaystjarna-till-inre-stillhet-norvy-brandin-slapper-bok-om-mental-styrka-och-meditation/

Tack Boktugg för att ni lyfter vår berättelse!

📘 Finns nu – i hela världen!

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WOW! 🚀 Our story just got featured in Boktugg!

From speedway star to stillness—Norvy’s journey (and our new book!) is now out in the world 💥

We’re so excited to share this article about Meditation for the Modern Mind—how it all started, what it means to us, and why inner peace is the new superpower.

Thanks Boktugg for the love!

📘 Available now—worldwide!

Norvy Brandin växte upp på speedwaybanor i Sverige och blev tidigt mästare på att hantera höga farter och pressade situationer. Men jakten på inre balans tog honom vidare – till mental träning, meditation och spirituella lärare som Ram Dass och Deepak Chopra i USA. Under denna resa mötte ...

10/06/2025

The power of the mind. Intention and Flow. Congratulations Coco Gauff !

You dit it, Coco ✔️