31/03/2026
We often treat the symptoms. Not the cause.
According to data recently reported in Svenska Dagbladet, up to 60% receive reflux medication without a clear indication.
This is not just a number.
It’s people who:
– adjust what they eat
– avoid situations
– live with recurring discomfort
Do you recognise this?
We meet many people who have lived for years with reflux, a lump in the throat or swallowing difficulties. They often get some relief, but rarely a real explanation.
At the same time, usage continues to grow.
The global market for reflux medication is expected to increase significantly in the coming years. Source: https://www.precedenceresearch.com/proton-pump-inhibitors-market
But more treatment doesn’t always mean better outcomes.
Heartburn is often described as too much stomach acid.
But in many cases, it’s about how the body functions.
When the muscles don’t hold the barrier properly, symptoms occur.
And in those cases, reducing the symptoms alone may not be enough.
Many describe a turning point when they start to understand why the symptoms occur
and begin to address the cause, not just the symptoms.
👉 Read more about what might be behind your symptoms:
https://www.iqoro.com/new-report-nearly-60-receive-reflux-medication-without-clear-indication/
