The Golden Concepts

The Golden Concepts The Golden Concepts curates quality eldercare products to enable ageing well. Our products are carefully designed and created with the end-user in mind.
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The Golden Concepts is an e-commerce store which curates quality eldercare products to enable ageing well. Our product range is specially selected from all around the world with a simple yet important aim - to maximise independence to ensure a high quality of life in our golden years. We strive to bring together a wide range of quality products that go a step further than merely providing basic functions. Bringing together all the benefits of online shopping - fast delivery, a wide variety, and secure online payment system, we hope to bring convenience to seniors and caregivers alike.

We believe in empowering seniors to live their golden years with confidence and freedom. Mobility aids can enhance daily...
25/12/2025

We believe in empowering seniors to live their golden years with confidence and freedom. Mobility aids can enhance daily comfort and independence. Here are our top picks.
🔗 Read more in our latest newsletter ➡ https://tinyurl.com/3hxw6yea

We believe in empowering seniors to live their golden years with confidence and freedom. Mobility aids can enhance daily...
25/12/2025

We believe in empowering seniors to live their golden years with confidence and freedom. Mobility aids can enhance daily comfort and independence. Here are our top picks.
🔗 Read more in our latest newsletter [link in bio].

11/12/2025

🎁 Celebrate the grandparents who fill our lives with love. Whether they enjoy the outdoors, quiet moments at home, or simply a little extra comfort, these thoughtful picks make meaningful, practical gifts 💛

🎉🎄This festive season, celebrate the grandparents who shaped our lives with love and warmth. Whether they love the outdo...
05/12/2025

🎉🎄This festive season, celebrate the grandparents who shaped our lives with love and warmth. Whether they love the outdoors, enjoy meaningful activities at home, or simply deserve more comfort in their daily routines, these thoughtful picks make wonderful, practical gifts that show you care. 💛🎅🏽

🔗 Read more in our latest newsletter ➡ https://tinyurl.com/bdz2p6h4

25/11/2025

✨From premium shower chairs to ultra lightweight rollators, discover our latest arrivals designed to bring style, stability, and ease to your daily routine! 💛

Everyday comfort starts with the right support.From Italian-crafted shower chairs to an ultra-light rollator from Sweden...
19/11/2025

Everyday comfort starts with the right support.
From Italian-crafted shower chairs to an ultra-light rollator from Sweden, our newest arrivals bring style, stability and ease to your daily routine.
🔗 Read more in our latest newsletter ➡ https://tinyurl.com/y3zb4ekx

12/11/2025

It’s travel season again — time to reconnect, revisit favourite places, and make new memories. Explore our travel-friendly essentials to make every trip smoother and more enjoyable. ✈️💛

It’s our favourite time of the year — travel season. A time to reconnect with family, revisit favourite places, and crea...
05/11/2025

It’s our favourite time of the year — travel season. A time to reconnect with family, revisit favourite places, and create new memories together. Here are some travel-friendly essentials to make every journey smoother and more enjoyable.

🔗 Read more in our latest newsletter ➡ https://tinyurl.com/ywubcw8e"

28/10/2025

Home is where we rest, recharge, and connect. With the right support, comfort comes easy. Discover essentials that make daily living lighter, safer, and more comfortable 💛🏠

Home is where we rest, recharge, and spend time with those we love. With the right support, comfort becomes effortless. ...
23/10/2025

Home is where we rest, recharge, and spend time with those we love. With the right support, comfort becomes effortless. Here are some thoughtful essentials that make daily living feel a little lighter, safer, and a lot more comfortable.

🔗 Read more in our latest newsletter ➡ https://tinyurl.com/4fmva2ya

14/10/2025

Arthritis doesn’t have to limit independence — with the right support, seniors can stay active and enjoy life ✨💪

"Arthritis doesn’t have to mean giving up independence. With the right support, seniors can continue to stay active and ...
09/10/2025

"Arthritis doesn’t have to mean giving up independence. With the right support, seniors can continue to stay active and enjoy a better quality of life. We highlight ways to ease joint pain and move with confidence. 🔗 Read more in our latest newsletter ➡
https://tinyurl.com/yfs5jzbh"

Address

3 Ubi Avenue 3, #05-02B Crocodile House
Singapore
408857

Opening Hours

Monday 09:30 - 13:00
14:00 - 18:30
Tuesday 09:30 - 13:00
14:00 - 18:30
Wednesday 09:30 - 13:00
14:00 - 18:30
Thursday 09:30 - 13:00
14:00 - 18:30
Friday 09:30 - 13:00
14:00 - 18:30
Saturday 11:00 - 18:00
Sunday 11:00 - 16:00

Telephone

+6586571657

Website

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Our Story

The Golden Concepts is an e-commerce store that curates eldercare products to enable ageing well.

The idea behind the company first started when co-founders Vanessa and Chang Xi went to Denmark on a student exchange programme during their university days. They observed Danish seniors embracing ageing and living life to the fullest, while not being limited by mobility challenges.

Upon returning to their own elderly grandparents, they wondered – why not bring home this positive, independent culture surrounding the golden years?

In 2011, The Golden Concepts was set up in Singapore. Initially run from a home office, the company’s growth soon outgrew the space, and had recently made Crocodile House its new home ably supported by a passionate team.