Eye Theory

Eye Theory Eye Theory is founded by a group of well qualified Optometrists & Opticians with over 50 years of combined experience.

We strive to provide you with utmost service, coupled with a holistic offering of products to meet your needs & exceed your expectations Eye Theory is founded by a group of well qualified Optometrists and Opticians with over 10 years of experience. We strive to provide you with utmost service, coupled with a holistic offering of products to meet your needs and exceed your expectations. Primary Eye Care is what we strive to provide for the community.

✨ NEW BRAND: HISAKAWA ✨HISAKAWA is not just a name It’s a Japanese eyewear lineage shaped by centuries of craft, culture...
23/01/2026

✨ NEW BRAND: HISAKAWA ✨

HISAKAWA is not just a name
It’s a Japanese eyewear lineage shaped by centuries of craft, culture and quiet purpose. Rooted in the artisan spirit of ichigo ichie, treasuring each encounter as a once-in-a-lifetime moment. Every pair begins with intention and respect for what comes before.

Made in the heart of Japan, HISAKAWA frames blend traditional Edo-era craftsmanship with modern design language, drawing from natural materials, precious metals, and timeless aesthetics. Each piece reflects the monozukuri philosophy — mindful craftsmanship where texture, transparency and warmth are carefully honed to reveal subtle beauty and soul.

More than eyewear, HISAKAWA celebrates the harmony of nature and culture, inviting you to see, and be seen, through a lens shaped by history, human hands, and a quiet devotion to thoughtful creation.

Now available at Eye Theory.

20/01/2026

Titanium isn’t chosen for trends.
It’s chosen for precision.

Lightweight yet incredibly strong, titanium frames require advanced engineering and skilled craftsmanship to perfect. When done right, they deliver lasting comfort, exceptional durability, and stability that stands up to daily life.

Hypoallergenic, corrosion-resistant, and designed for balance,
this is eyewear made to move with you, for years.

Japanese titanium frames
📍 Eye Theory

17/01/2026

Celluloid is rare for a reason.

It’s difficult to work with, highly demanding, and requires years of mastery. Today, only a handful of artisans still choose to work with it, and even fewer are willing to continue.

When done right, celluloid reveals a depth and luster that acetate simply can’t replicate, while offering lighter comfort, better fit, and long-term shape stability.

This isn’t just eyewear.
It’s a collector’s piece of a fading craft.

Collector's Celluloid frames
📍 Eye Theory

Kaneko Optical is one of those Japanese brands that does things quietly and properly.Designed in Japan, made in Japan, e...
14/01/2026

Kaneko Optical is one of those Japanese brands that does things quietly and properly.

Designed in Japan, made in Japan, every frame reflects thoughtful proportions, precise finishing, and a deep respect for craftsmanship built over decades.

These new arrivals come with custom clip-on sunglasses, designed to fit perfectly without bulk or distortion.

Indoors, wear them as refined optical frames, light, balanced, and comfortable.
Step outdoors, clip on the sunglasses, and they transform instantly, clear vision, sun protection, no need to switch glasses.

One frame. Two purposes.

Now we’re curious:

Do you prefer your glasses with clip-on sunglasses, or are you happy without? 🕶️👓

Vote in the poll!

Kaneko Optical is one of those Japanese brands that does things quietly and properly.Designed in Japan, made in Japan, e...
14/01/2026

Kaneko Optical is one of those Japanese brands that does things quietly and properly.
Designed in Japan, made in Japan, every frame reflects thoughtful proportions, precise finishing, and a deep respect for craftsmanship built over decades.

These new arrivals come with custom clip-on sunglasses, designed to fit perfectly without bulk or distortion.

Indoors, wear them as refined optical frames, light, balanced, and comfortable.
Step outdoors, clip on the sunglasses, and they transform instantly, clear vision, sun protection, no need to switch glasses.

One frame. Two purposes.

Now we’re curious:
Do you prefer your glasses with clip-on sunglasses, or are you happy without? 🕶️👓
Vote in the poll!

10/01/2026

Our newest brand has arrived.

UNSUIKYO frames come with clip-on sunglasses fitted with ZEISS lenses — giving you everyday clarity, and sun protection when you need it. Thoughtful materials, quiet details, and design that adapts to your day.

Now in store at Eye Theory.

✨ NEW BRAND: UNSUIKYO ✨UNSUIKYO is a brand where material comes first.Stone and wood are carefully sourced from around t...
07/01/2026

✨ NEW BRAND: UNSUIKYO ✨

UNSUIKYO is a brand where material comes first.
Stone and wood are carefully sourced from around the world — each chosen for its natural grain, texture, and individuality. No two pieces are ever the same.

Every block of wood is cut with intention, respecting both form and function, while minimising waste. Paired with 幻彩金麻石, a stone-like material prized for its strength and scratch resistance, UNSUIKYO creates wooden sunglasses that are as durable as they are beautiful.

This is craftsmanship guided by purpose — not trends.

Natural. Purposeful. Built to last.
Now available at Eye Theory.

✨ NEW BRAND: UNSUIKYO ✨This is a unique brand. Using unique materials like Stone and Wood, UNSUIKYO sources carefully fr...
04/01/2026

✨ NEW BRAND: UNSUIKYO ✨

This is a unique brand. Using unique materials like Stone and Wood, UNSUIKYO sources carefully from multiple countries, including Indonesia, China, Thailand, and the USA. Choosing only materials with unique grain patterns and natural contours. No two pieces are ever the same.

Each block of wood is thoughtfully cut and used with intention, minimising waste while maximising beauty. It’s craftsmanship rooted in respect for materials and process.

Paired with 幻彩金麻石, a stone-like material known for its exceptional strength and scratch resistance, UNSUIKYO creates one of the most durable wooden sunglasses collections we’ve seen.

Natural. Purposeful. Built to last.

📍 Available at Eye Theory

Hello 2026 👋A new year begins, and we look forward to continuing what matters most to us — taking the time to understand...
01/01/2026

Hello 2026 👋

A new year begins, and we look forward to continuing what matters most to us — taking the time to understand your needs, focusing on comfort and precision, and delivering eyewear that truly fits your lifestyle.

Thank you for being part of our journey so far. We’re excited to step into the year ahead with the same care and intention.

A quiet thank you for a meaningful year.For every pair of eyes we’ve had the honour to care for, we’re truly grateful. 🤍...
31/12/2025

A quiet thank you for a meaningful year.
For every pair of eyes we’ve had the honour to care for, we’re truly grateful. 🤍

From handpicked Japanese frames brought in with care to those who appreciate the craft and stories behind them. Thank you for seeing what we see.

More than eyewear, it’s the relationships built,
the familiar faces, the trust grown over time
that made 2025 so special to us.

Here’s to seeing clearer together, always.
See you in 2026!

29/12/2025

Thank you for letting us take care of your eyes in 2025. Here’s to seeing clearer together!

26/12/2025

This Kumahachi frame fitted with ZEISS Photochromic Pioneer Green. Indoors, the lenses stay clear. Step into the sun, and they quietly transform, deepening into a green that complements the frame perfectly.

No filters. No presets.
Just careful colour selection, material understanding, and finishing done with intention.

At Eye Theory, every pair starts with listening.
Because the best results are never off the shelf.

Address

#01-18/19, Kallang Leisure Park, 5 Stadium Walk
Singapore
397693

Opening Hours

Monday 11:00 - 21:00
Tuesday 11:00 - 21:00
Wednesday 11:00 - 21:00
Thursday 11:00 - 21:00
Friday 11:00 - 21:00
Saturday 11:00 - 21:00
Sunday 11:00 - 20:00

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