The liberalization of automobile industry in the middle of 1991, through drastic reduction in import tariff, brightened the prospects in selling luxury cars. ( Thailand ) in joint venture with Wearnes Automotive & Equipments Pte.( Singapore ) therefore bid for the franchise of Jaguar Cars for Thailand and successfully won the bid. Jaguar Cars (Thailand) Co., Ltd.was therefore established on 15 April 1992 to represent Jaguar Cars Ltd., of U.K as its official importer and distributor for Jaguar and Daimler motor cars and parts in Thailand. With the belief in the first car sold by sales whereas the next and subsequent ones by services, JCTC has strictly adhered to its philosophy of "enhance customer satisfaction by providing clients with "high quality cars" and "excellent value-for-money services" from its first day of operations. To achieve the foregoing, considerable amount of continuous investments have been made not only in high-technology equipment, but also in human resources in form of training and standards improvement. In addition to the above and for the exclusive benefits of Jaguar and daimler car owners, JCTC has organized following activities and training courses regularly:
Jaguar Service Clinic
Jaguar Chauffeur Training
Jaguar Safety Driving
Jaguar Premium Care package for new cars with completely free aftersales service for 3 years or 100,000 km. This package is above and beyond the normal warranty coverage provided by the car manufacturer and is the first in the world's automobile industries to offer this type of service.
