27/01/2026
Ayse Nil Calder, Head of RevOps at Psikofin, highlights the real issue behind sales teams perceiving CRM systems as extra work:
Your CRM may be full, your pipeline may look perfect. But if your sales team sees the system as 'extra work,' real data and real reasons will never surface.
The core commitment we deliver with Psikofin is this:
Operational standards + Behavioral science = Sustainable growth.
For sustainable success in sales processes, technical infrastructure alone is not enough; it's essential to understand human behavior and design systems accordingly
Start a conversation with Ayşe Nil Calder now and ask her questions 👇
📩 nilcalder@psikofin.com
🌐 https://www.psikofin.com/