15/10/2025
Smarter Design, Faster Impact.
Amid Japan’s current matcha shortage, we helped Nipponmatcha swiftly develop a new brand identity and packaging system — rooted in Kyoto’s authentic matcha heritage, and reimagined through a modern global lens.
Beyond packaging, we also supported trade show materials — from visual identity, packaging to advertising materials — ensuring a cohesive and high-impact storytelling experience that connects across cultures.
💡 Our 3 Key Design Principles:
1️⃣ Visual Focus — Highlight essential brand cues for instant recognition.
2️⃣ Brand Differentiation — Capture what makes NIPPON MATCHA truly unique.
3️⃣ Americanized Style — Build emotional resonance with U.S. consumers through modern design.
Client: Nippon Matcha
Period: 2025
Type: Product Identity, Packaging & Exhibition Materials
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更聰明的設計，更快的影響力。
在日本抹茶產量緊縮的情況下，我們協助 Nipponmatcha 迅速完成品牌識別與包裝系統設計，從京都抹茶的真實根源出發，重塑為具國際視野的現代語彙。
除了識別，我們也整合包裝跟推廣素材—讓品牌故事在跨文化場域中完整呈現、快速共鳴。
💡 三大設計原則：
1️⃣ 視覺聚焦 — 強化品牌識別，建立瞬間記憶點
2️⃣ 差異塑造 — 展現品牌的獨特價值
3️⃣ 美式語彙 — 以現代美學拉近與美國市場的情感距離
Client: Nippon Matcha
Period: 2025
Type: 產品識別、包裝與展會設計
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#品牌設計 #包裝設計 #品牌策略 #設計創新 #京都抹茶 #日本設計 #產品識別 #展會設計 #設計商業化 #創意設計
