30/12/2021
With most physical brick-and-mortar stores being temporary closed around the world, consumers have repositioned their consumption habits online. After initial difficulties, online sales of beauty and personal care products have steadily increased, up to 213% from their pre-crisis level, according to analytics firm Contentsquare. However, the data collected show wide disparities between countries.
Following an initial drop off in traffic, in France and the United Kingdom, online beauty retailers have seen an impressive increase in visits and an uplift in the amount of time being spent on their sites, as well as a strong rise of transactions, throughout the lockdown period.
Despite this global uplift in online sales, some countries have been slower to benefit. In France, online sales of cosmetics have been longer to return to their pre-epidemic level and have not increased as much as in the UK and US.
