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14/09/2022

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In fact, some people say that we might have been visited by aliens. These people point to 'wonders' such as Stonehenge i...
14/09/2022

In fact, some people say that we might have been visited by aliens. These people point to 'wonders' such as Stonehenge in Britain and the Nazca lines in Peru as proof that aliens have been here.
So, what are the chances that there is life out there?

The universe is enormous, so the chances of us being the only living creatures are small. Although we think we are intel...
14/09/2022

The universe is enormous, so the chances of us being the only living creatures are small. Although we think we are intelligent and that we know a lot about Space, we have only explored a very small area. We might be the only creatures that can travel in Space, but it is unlikely.

Let's imagine ...You're watching TV. It's a hot evening: You feel thirsty. You see an advert for a refreshing drink. You...
12/09/2022

Let's imagine ...You're watching TV. It's a hot evening: You feel thirsty. You see an advert for a refreshing drink. You see people looking cool and relaxed. You notice the name of the refreshing drink because you think it could be useful for you to satisfy your thirst.

Advertisements want to persuade us to buy particular products How do they do it?Let's imagine ...You're watching TV. It'...
09/09/2022

Advertisements want to persuade us to buy particular products How do they do it?

Let's imagine ...You're watching TV. It's a hot evening: You feel thirsty. You see an advert for a refreshing drink. You see people looking cool and relaxed. You notice the name of the refreshing drink because you think it could be useful for you to satisfy your thirst.

Advertisers study how people learn so that they can 'teach' them to respond to their advertising. They want us to be interested, to try something, and then to do it again. These are the elements of learning: interest, experience and repetition. If an advert can achieve this, it is successful. If an advert works well, the same technique can be used to advertise different things. So, for example, in winter if the weather is cold and you see a family having a warming cup of tea and feeling cosy, you may be interested and note the name of the tea ... Here the same technique is being used as with the cool, refreshing drink.

03/09/2022

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