11/15/2025
The Tecnu Story
💣️ It was in the early 1960's when Dr. Robert Smith (Doc) developed a solution designed to remove fallout from the skin during the Cold War. Doc's unique solution was named Tecnu for "technically new."
🌿 Fast forward a few years later when Doc's wife, Evelyn, took to the backyard to remove some poison oak plans. When the job was done, she went inside and washed up with a bottle of Tecnu Doc had left by the sink.
😮 After a few days, she was shocked when there were no signs of rash! Evelyn accidentally discovered that Tecnu worked to remove the rash-causing oil (urushiol) from poison oak & ivy plants. She began telling friends and neighbors, and news of the cleanser's ability to combat poison oak & ivy oil spread quickly.
💊 As time went on, Doc and Evelyn's son, Steve began selling Tecnu to local pharmacies and utility companies creating the brand we know today.
Now in 2025, Tecnu continues to make products in Oregon and support those who love the outdoors. Innovation will continue with the desire to make quality products that help outdoor enthusiasts combat poison oak & ivy, insect bites, sunburns, and more!