Fitness. Health Coaching. Retreats.
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Amesbury + Rowley, MA + North Hampton, NH Adding the cardio and cycle only made it sweeter.
Motivate® was born out of a love for coming alongside people and helping them achieve their health and wellness goals. I found barre after son #3...and became stronger and more balanced than I had ever been in all my years in competitive sports. I fell in love and needed to share it with everyone willing to listen and partake. If you are looking for a true community of people who are kind, genuine, and like to work hard...Motivate® is it.
11/25/2025
In class today, I mentioned how the studio got its name. Our instructor, Alicia—who has practically lived here for years—blinked and said, “Wait…what?” Which made me realize I’ve apparently been gatekeeping my own origin story.
So, here goes.
Back in 2015, when I opened Motivate., our boys were 12, 10, and 8—peak ages for losing shoes, sports schedules, and basic common sense. Getting them anywhere required military-grade planning, laminated checklists, and snacks that could survive the apocalypse. We were a team, but I was often one eyebrow twitch away from spontaneous combustion.
So instead of screaming, crying, or running away to Greece (which…eventually happened), I would take a deep, motherly inhale and firmly declare:
“MOTIVATE.”
It wasn’t a suggestion. It was a battle cry. A mantra. A parenting Hail Mary.
When it came time to name the studio, my neighbor and graphic designer, Brian Callahan, said, “Why not call it the thing you yell at your children?” And honestly…it felt perfect. He even added the period at the end because, yes, I meant it THAT much.
So we tried it on. It fit. And what started as a desperate plea to get three small boys into a minivan became a community, a mission, a movement.
We’ve been Motivate. ever since—and now we get to say it with joy instead of carpool panic.🧡
11/23/2025
My favorite kinds of reviews. 🧡👊🏻😂
11/23/2025
Have met Amy???? She brings the energy to bounce at the Amesbury Studio every Wednesday at 545am and Friday at 7am and some Sundays at 8am. So. Much. Energy!!! And all the positive vibes you can handle!!!🧡🧡🧡
11/22/2025
💯💯💯💯💯💯💯
We are so proud of you Vikkie!!!
“Hit my 100-class milestone at Motivate! I’m so grateful for this amazing community that makes consistency fun & enjoyable — the incredible coaches who push me and the positive energy that makes showing up for myself feasible. Thank you for making fitness feel fun, supportive, and something I genuinely look forward to.” - Vikkie
11/21/2025
Please allow me to introduce you to Frick and Frack. Oprah + Gayle. Ben + Matt. Cheech + Chong.
These two!!!!!😂😂😂🧡
11/20/2025
Join us on Wednesday, January 15th at 6:30 PM (right after class!!) as Healthy Glow Beauty in Rowley opens their gorgeous space just for our Motivate community. Come sip, snack, mingle, and learn all about the services they offer—from glowing skin treatments to the self-care upgrades you didn’t know you needed.
Everyone who attends will receive a complimentary mini facial (to be booked for a later date), so you’ll leave with a little extra glow in your future.
This is a relaxed, fun, come-as-you-are evening designed to bring our community together around the things we all love: connection, good conversation, and taking care of ourselves.
Space is limited—save your spot!! Register on our EVENTS TAB on our website.
Rowley Marketplace (right next to Market Basket)
11/20/2025
I 🧡🧡🧡🧡🧡🧡 you guys!!!!!
11/20/2025
Thank you for this Jody!! And for being such a smiley light, the whole trip!
I know that we probably think one of the primary goals of these retreats is to see these beautiful places, but to be honest, getting to know people like you and everyone who comes on these retreats is truly the best part. 🧡🧡🧡
11/19/2025
This picture makes me So. Freaking. Happy.
I hated when anyone called me skinny. Ever.
When I was a kid, people called me skinny all the time—and never in a way that felt like a compliment. Yes, I was skinny. Painfully skinny. And I still remember every comment:
“Are those two strings hanging from your skirt?” “Doesn’t your mom feed you?” “You guys look like a stick family.”
When We Are the World topped the charts, classmates would ask if the proceeds from the song were “helping me and my family.” Junior high can be relentless.
Even early in our marriage, my husband gently corrected a family member who called me skinny, because he knew how much the word hurt me.
Now, to many people, this probably sounds ridiculous—who minds being called skinny? But it was the look on people’s faces that told me everything. It wasn’t admiration. It wasn’t kindness. It was judgment, mockery, or something that felt like it.
Fast forward 40+ years and…the word still lands wrong. Funny how some things stay lodged under the skin.
(Continues in comments.)
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Address
Trades Mill Building 6 Chestnut Street #114 Amesbury, MA 01913
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Motivate® Mission: Motivate® strives to inspire you to become stronger and healthier through thoughtful movement, nutrition and community in order to enhance the vibrancy and longevity of your life.
Motivate® was born out of a love of community and of coming alongside people to help them achieve their health and wellness goals. I found barre after son #3. I found it during a time of my life when I felt overwhelmed and depleted. It gave me some much-needed ME time. A byproduct was that in the process of taking a few classes a week, I became stronger and more balanced than I had ever been in all my years in competitive sports. I fell in love and needed to share it with everyone willing to listen and partake.
After teaching in Newburyport for about 8 years, I made the entrepreneurial leap to open my own studio. I found a dear spot in downtown Newburyport which made it even sweeter. The ability to take class and then walk a few paces to grab coffee or a fresh-pressed juice...or a glass of wine :-), created the sense of local community that I desired. It also as mimicked the feel of the studio where my love of barre began. It came full circle.
Adding the cardio and cycle...and most recently, nutrition coaching to the studio only made it sweeter, sweatier, and more well rounded. You can find everything here...strength and length as well as shred and sweat. And you get it all in a smaller instructor-client ratio to ensure sound form and personal attention. Our instructors are trained and certified in barre as it was originally intended: as a dynamic, full-body, joint-safe workout that strengthens and stretches all the major muscle groups in the body that originates in the Lotte Berk Method. Motivate® Barre is set to fun and upbeat music and combines ballet barre work, core conditioning, yoga, Pilates, and orthopedic exercises. The controlled movements are very focused, effective, and safe. (No coordination is necessary.) Proper alignment and form is the primary focus. Hands-on adjustments are built into class to take each client to their personal best. Incorporated into each session are active stretches to develop more toned, sculpted, lengthened, and supple muscles. The entire body and mind are constantly working throughout each session. Every position is cued to properly achieve and maintain core engagement. Through this process, your body, posture, and physical awareness will be transformed. No area of the body is left undiscovered in a barre class.
Motivate® is a true community player. We learn, serve and socialize together through Motivate® Book Groups, Serve and Socials. We currently serve at Our Neighbor’s Table quarterly together. We are also a sponsor of the Newburyport Education Foundation. Barre Local and Serve Local.
If you are looking for a true community of people who are kind, genuine, and like to work hard...Motivate® is it.
