12/29/2025
Startup culture isn’t about creativity anymore.
It’s about endurance.
Endurance fueled by caffeine, late nights, and pretending stress doesn’t have consequences.
Here’s the part no one likes to talk about:
Chronic stress doesn’t make you sharper. It makes you reactive, depleted, and eventually burned out.
Rhodiola has traditionally been used in extreme environments where people couldn’t afford to crash — not to force energy, but to support the body’s stress response.
This isn’t anti-coffee.
It’s anti building companies on nervous systems that never get a break.
Tag someone building nonstop.
We’ll gift one bottle.