Valley Eye Associates

Valley Eye Associates Since 1981, we have proudly served the Fox Valley and beyond.
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Founded on the commitment to eye care excellence, Valley Eye Associates specializes in a wide range of vision enhancement treatments tailored to your specific needs.

25 years of excellence! 🏆Huge congratulations to our Surgery Manager, Faith, on reaching this incredible milestone!Thank...
03/03/2026

25 years of excellence! 🏆

Huge congratulations to our Surgery Manager, Faith, on reaching this incredible milestone!

Thank you for your unwavering commitment to our patients and our team. Here’s to many more years of success together! 👏 Thank you for a quarter-century of hard work, leadership, and laughs. You’ve seen us through so much growth and have mentored so many of us along the way. Thank you for being the glue that holds the surgery scheduling team together! 💙

Drop a '🎉' below to help us celebrate Faith's big milestone!

It’s that time of year again, time to participate in the “Best of Winnebago County,” “Best of the Valley,” and “Best of ...
03/03/2026

It’s that time of year again, time to participate in the “Best of Winnebago County,” “Best of the Valley,” and “Best of the Bay” competitions! We greatly appreciate the support you've shown Valley Eye Associates over the years and would appreciate your nominations again in 2026. This year would bring us to TWENTY years in a row for winning Best of the Valley, and TEN years for Best of Winnebago! Let's start our winning streak for Best of the Bay now!

Nominations are being accepted now through Monday, March 23rd! 🙂

Best of Winnebago County: https://thenorthwestern.gannettcontests.com/2026-Best-of-Winnebago-Communitys-Choice-Awards/
Best of the Valley: https://postcrescent.gannettcontests.com/2026-Best-of-the-Valley-WI-Communitys-Choice-Awards/
Best of the Bay: https://greenbaypressgazette.gannettcontests.com/2026-Best-of-the-Bay-WI-Communitys-Choice-Awards/

Beauty & Health ➡ LASIK Surgery Center

💡 Did you know that March is Workplace Eye Wellness Month?Whether you’re behind a desk or on a job site, protecting your...
03/03/2026

💡 Did you know that March is Workplace Eye Wellness Month?

Whether you’re behind a desk or on a job site, protecting your vision is essential for long-term health and productivity. From the 20-20-20 rule to proper safety gear, we're sharing how you can keep your eyes sharp at work.

Read our latest blog for the full guide:
🔗 Protecting Your Vision: March is Workplace Eye Wellness Awareness Month

https://valleyeye.com/blog/protecting-your-vision-march-workplace-eye-wellness-awareness-month/

They say love is blind, but we think you should see every moment clearly! ❤️Vision is in the details—the steam rising fr...
02/14/2026

They say love is blind, but we think you should see every moment clearly! ❤️

Vision is in the details—the steam rising from your morning coffee, the expressions of your favorite person across the dinner table, and the vivid colors of a fresh bouquet of roses. These small moments are priceless. This Valentine’s Day, schedule yourself the gift of clear sight.

Book your "date" with us today! 🔗 https://valleyeye.com/services/vision-correction/vip-consultation/

Is your vision MVP-ready? 🏈🏆The difference between a touchdown and a turnover can come down to a fraction of a second—an...
02/08/2026

Is your vision MVP-ready? 🏈🏆

The difference between a touchdown and a turnover can come down to a fraction of a second—and crystal-clear vision! Imagine sharper passes, clearer catches, and perfect field awareness. Seeing clearly is the ultimate game-changer.

At Valley Eye Associates, we help athletes sharpen their focus so they never miss a play. Ready to upgrade your game?

🔗 Schedule your winning consultation here:
https://valleyeye.com/services/vision-correction/vip-consultation/

Sometimes the most meaningful feedback comes when you least expect it. Moments like these remind us exactly why we do wh...
02/06/2026

Sometimes the most meaningful feedback comes when you least expect it.

Moments like these remind us exactly why we do what we do. During an educational dinner last night, a wonderful surprise unfolded: our waitress recognized Dr. Vrabec as the surgeon who performed her EVO ICL procedure years ago.

She took a moment to personally thank him for changing her life, sharing that she still vividly remembers the compassionate care, the comfort she felt, and even the music playing in the operating room that day. It is truly humbling to see the long-term impact of our work and to know that those small details stay with our patients for years.

We are so grateful for our patients and the opportunity to serve this incredible community.

Valley Eye Associates and Pinnacle Cataract and Laser Institute would like to congratulate Dr. Claire Hermsen for being ...
02/04/2026

Valley Eye Associates and Pinnacle Cataract and Laser Institute would like to congratulate Dr. Claire Hermsen for being named Chief Ophthalmology Resident for the 2026-2027 academic year at UW-Madison’s Department of Ophthalmology and Visual Sciences!

Claire began her ophthalmology career as a high school student. She worked as an office technician at Valley Eye Associates and as a surgical scrub at Pinnacle Cataract and Laser Institute. She spent multiple summers in these roles and also accompanied Dr. Vrabec on a sight-saving mission trip performing cataract surgery in El Fuerte, Mexico.

We couldn't be prouder of Claire and we are not surprised that she is doing so well in her postgraduate training! Congratulations on this prestigious honor, Dr. Hermsen!

🛑 Stop. Take a breath. It’s not an emergency. When most people hear they need cataract surgery, they think they have to ...
01/23/2026

🛑 Stop. Take a breath. It’s not an emergency.

When most people hear they need cataract surgery, they think they have to book it immediately. But here’s the truth: Cataracts usually move slowly, and rushing into surgery is the last thing you should do. We don’t want you to rush. We want you to be informed.

Your vision is for life. Why rush the decision on which lens is right for your lifestyle? From reading to night driving, the lens you choose matters.

Check out our latest blog post on why waiting 1–2 months is actually the "gold standard" for making a confident choice.



https://valleyeye.com/blog/why-you-shouldnt-rush-your-cataract-eye-surgery-clarity-over-speed/

Thank you to everyone who donated toys this past holiday season! Together, our staff and patients collected toys for loc...
01/21/2026

Thank you to everyone who donated toys this past holiday season! Together, our staff and patients collected toys for local children in need. This week, our marketing team delivered a large donation to CASA of the Fox Cities. To learn more about this amazing local organization, please visit https://casafc.org/. We greatly appreciate your generosity! 🧸

Congratulations to Eddie, who is now seeing 20/15 after having LASIK with Dr. Smith! Eddie had his one-month post-op app...
01/15/2026

Congratulations to Eddie, who is now seeing 20/15 after having LASIK with Dr. Smith! Eddie had his one-month post-op appointment today at our Appleton East office. We hope you are enjoying your new vision, Eddie!

Address

21 Park Place
Appleton, WI
54914

Opening Hours

Monday 8am - 5pm
Tuesday 8am - 5pm
Wednesday 8am - 5pm
Thursday 8am - 5pm
Friday 8am - 5pm

Telephone

+19207394361

Website

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About Us

Regardless of your age, your interests, or your goals in life, good vision is something that everyone needs to help them live their lives to the fullest. At Valley Eye Associates, we strive to help you achieve that vision. Whether you are looking for a routine eye exam to help maintain good ocular health, glasses or contacts to help you see clearly, or surgical options to give you the freedom of spectacle-free vision, Valley Eye Associates is here for you.

Founded in 1981, Valley Eye Associates was established on one basic principle: the commitment to eye care excellence. Since that time, our clinic has grown to become one of Wisconsin’s premier eye care institutes. Featuring state-of-the-art technology, multiple offices for better patient convenience, and a team of dedicated and highly trained doctors, Valley Eye Associates has become the destination for patients not only from the Fox River Valley, but throughout all of Wisconsin, Michigan’s Upper Peninsula, and beyond.

Valley Eye Associates offers patients a wide range of vision correction procedures: blade-free, all-laser iLASIK, PRK, Implantable Contact Lenses, and cataract surgery with advanced Lifestyle IOLs to help you regain your vision with less dependence on glasses or contact lenses. We have over 100 years of combined experience, giving you unparalleled peace of mind. All of us at Valley Eye Associates, look forward to helping you see all of life’s possibilities!