11/29/2025
Your 30s and 40s aren't for chasing perfect anymore.
I'm 45. Been coaching people for 24 years.
And here's what I know about being in your 30s and 40s:
You already know enough. You're just not set up to actually do it.
So f**k the information overload.
Here's what actually matters:
Systems beat willpower every time.
I spent years thinking my clients just needed more discipline. Turns out? I was an idiot.
The people who actually succeed aren't the most motivated. They're the ones who built routines that work on Tuesday at 9pm when they're exhausted and the kids are screaming, not just Sunday morning when they're feeling inspired.
"More" is usually the wrong answer.
More cardio. More restriction. More rules.
You know what that gets you? Burnout by Thursday.
Health should make your life bigger, not smaller. Less guilt. Less overthinking. Less starting over every damn Monday.
You don't need more information.
You already know protein matters. You know vegetables are good. You know sleep helps.
The problem isn't knowledge, it's ex*****on.
The reps that matter? Building meals you'll actually eat. Learning to stay consistent when life gets messy. Not spiraling when you miss three days.
Start with boring basics, not sexy trends.
Keto. Carnivore. Intermittent fasting.
I've watched them all come and go.
You know what's never stopped working? Protein. Steps. Sleep. Showing up even when it's not perfect.
Sexy? Hell no.
Effective? Every single time.
Going backwards is still moving.
Weight regain. Missed workouts. Falling off track again.
Those aren't failures. They're practice at getting back up.
And that skill, resilience, is what keeps you fit at 45, 55, 65.
Starting over every Monday doesn't mean you're broken.
It means you're still trying.
And if you keep showing up, even messy, you'll figure it out.
Your 30s and 40s aren't about finding the perfect plan. They're about building a life where healthy actually fits.
Tired of the restart cycle? Let's figure out what's actually blocking you β
https://jtmnutritioncoaching.lpages.co/restart-fb