12/17/2025
Are you making marketing harder than it needs to be?
Here are 3 common mistakes I see all the time — and yes, I’ve done all of them too 👇
#1: Creating on the fly — every. single. day.
You scramble for an idea, throw something together, and hit post.
It drains your energy, clutters your messaging, and kills your confidence.
✅ Uplevel it: Block 90 mins each week to batch-create content. Use Chat GPT to generate hooks, captions, and even carousels. Drop your ideas into Canva templates and schedule them in advance.
#2: Not speaking your clients language
If your posts sound like a TED Talk but your client is Googling "how to stop doubting every decision," there’s a disconnect.
✅ Uplevel it: Go find your audience's actual language. Scroll through Facebook Groups, Quora threads, or Reddit. Use those real words from your audience within every content post. So they read it and think, “she gets me.” Connection leads to better sales and better service.
#3: Trying to be on all the platforms at once.
You think showing up on every single platform means you’ll grow faster — but usually it just spreads your energy too thin and makes your results unpredictable.
✅ Uplevel it: Choose ONE primary platform for 90 days. Go all in. When you consistently see results on that one platform, it’s time to add the next.
(Use tools like Buffer or Meta Business Suite if you do want to post to multiple places without manually managing all of them.)
Which of these shifts would free up the most mental space for you right now?