04/21/2026
Who do people trust most today?
Scientists and teachers remain among the most trusted voices globally, even as trust in most other institutions continues to erode.
What do these professions have in common? People believe they're telling the truth.
We asked Speakeasy Distinguished Faculty Sandra Ashe what communication behavior most affects whether someone sounds credible when they speak.
"The most important communication behavior that affects whether someone sounds credible is honesty. Listeners can tell when someone is covering, obfuscating and avoiding a straight answer."
But there's a second factor just as important:
"Many business communicators use buzzwords, acronyms, and long-winded generalities that really don’t say anything useful. When this occurs, credibility is sacrificed."
And a third—perhaps the most underestimated:
"When our clients truly see and spend a moment of time with individual listeners, the perception of trustworthiness and care increases."
Honesty. Clarity. Human connection. Three things that no amount of polish can substitute for—and that show up, or don't, in every conversation.