08/17/2025
I am excited to share an idea I’ve been working on since 2001: Esse Quam Videri Framework™ – "to be rather than to seem." Esse Quam Videri was my high school motto, and it didn’t really sink in until I was much older and wiser. Over the past 43 years, reflecting on my experiences in higher education, publishing, corporate, and medical sectors, I came up with this framework to recognize personal authenticity, integrity, and substance over superficial appearances.
In today’s world, where social media and performative business practices often prioritize "seeming" over "being," this framework offers a powerful antidote. It’s a guide for individuals and organizations to align actions with values, fostering trust and meaningful impact. Rather than spending time and money on a “brand” or “presence”, this framework makes the individual, and by extension, the organization the hub of genuine qualities.
For sales organizations, Esse Quam Videri Framework™ is especially transformative. By prioritizing genuine relationships and transparent practices—both internally with teams and externally with clients, it drives tangible results like increased customer loyalty, higher employee satisfaction, and sustainable growth.
The Esse Quam Videri Framework™ applies equally to personal growth and business strategy, helping us combat the superficial climate we see today. I’m thrilled to be rolling out more insights as I continue to refine this work.
Stay tuned for deeper dives into how Esse Quam Videri can reshape how we live and lead! DM me if you want more information.