Reproductive Biology Associates

Reproductive Biology Associates Infertility can be a scary and very stressful time. We at RBA understand. From the very beginning, RB
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RBA was established in 1983 as Georgia’s first IVF treatment center. Our physicians boast more than 172 years of cumulative experience in the diagnosis and treatment of infertility and they have achieved in excess of 30,000 IVF births. Our specialized treatment plans combine compassionate patient care with state-of-the-art technology, much of which our physicians pioneered. If you have attempted conception for six to twelve months without success, or experience two or more pregnancy losses, we encourage you to contact the experienced staff at RBA.

12/22/2025

Nerves are normal at any stage of your fertility journey, but especially at the start!

“The joke at my office is that we check everyone’s blood pressure when they come in and we have to repeat it when they walk out.”

Dr. Rubin explains the reason behind the first appointment jitters.


In the midst of this holiday season we want to remind you that you are not alone. We know holiday gatherings can hit har...
12/19/2025

In the midst of this holiday season we want to remind you that you are not alone. We know holiday gatherings can hit harder when you’re navigating a fertility journey. Move at your own pace; that’s more than enough. 🤍

⭐⭐⭐⭐⭐“I was very satisfied to choose RBA for my IVF and precisely Dr. Best. My experience was very good.Thank you so muc...
12/18/2025

⭐⭐⭐⭐⭐

“I was very satisfied to choose RBA for my IVF and precisely Dr. Best. My experience was very good.Thank you so much Dr. Best and your team.”

5-Star Patient Review for Dr. Monica Best

One moment Kelly will never forget came on a quiet Sunday afternoon. “Dr. Toledo called me to tell me that unfortunately...
12/16/2025

One moment Kelly will never forget came on a quiet Sunday afternoon. “Dr. Toledo called me to tell me that unfortunately we only had one surviving embryo,” she said. He had been out of town earlier in the week when the initial news came, but he wanted to speak to her personally. “He assured me that we would throw the kitchen sink at this, and I truly feel he did.”

Read more of Kelley’s story with RBA on our blog: rbafertility.com/blog

12/15/2025

For Dr. Jamie Merkison egg freezing is about empowering YOU to take control of your own timeline!

Book a consultation to discuss your options using the link in our bio.


No one prepares you for how heavy a fertility journey can feel on your heart and mind. If you’re moving through a hard s...
12/12/2025

No one prepares you for how heavy a fertility journey can feel on your heart and mind.
 
If you’re moving through a hard season, these small reminders are for you. You deserve support, softness, and space to breathe.
 

“Meet my Livi and baby James… both THANKS to Dr.Toledo and his team!Both babies created in October 2017– both arrived vi...
12/11/2025

“Meet my Livi and baby James… both THANKS to Dr.Toledo and his team!
Both babies created in October 2017– both arrived via surrogate: Olivia 11/2020 and James 04/2025!” -

12/08/2025

Compassion in every conversation. Support in every step. Hope in every heartbeat. Our nurses are here for you.

On the hardest days and the hopeful ones, you have a team beside you.You are never alone in this journey. 🌱             ...
12/05/2025

On the hardest days and the hopeful ones, you have a team beside you.

You are never alone in this journey. 🌱

There’s nothing sweeter than an RBA baby update. 🤍 , thank you for letting us be part of your journey.
12/04/2025

There’s nothing sweeter than an RBA baby update. 🤍
 
, thank you for letting us be part of your journey.

12/03/2025

A quick look behind the scenes of a semen analysis 🧪

Our team treats every sample with precision and respect; because every step of your fertility journey matters. 💙

Address

1100 Johnson Ferry Road, Ste 200
Atlanta, GA
30342

Opening Hours

Monday 7:30am - 3pm
Tuesday 7:30am - 3pm
Wednesday 7:30am - 3pm
Thursday 8am - 3pm
Friday 7:30am - 3pm

Telephone

+14042571900

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Our Story

RBA was established in 1983 as Georgia’s first IVF treatment center. Our physicians boast more than 172 years of cumulative experience in the diagnosis and treatment of infertility and they have achieved in excess of 30,000 IVF births. Our specialized treatment plans combine compassionate patient care with state-of-the-art technology, much of which our physicians pioneered.

Over that past 30+ years, we’ve remained steadfast in our commitment to the development of revolutionary technologies and techniques to enhance pregnancy outcomes. And naturally, we’re proud of what we’ve achieved. But we’re more interested in what we can help you achieve. Because even the most sophisticated medical technology is valueless to you if isn’t right for your needs. We never forget that our job is the same as it was when we met our first patient in 1983: To help create families. And as far as we’re concerned, there’s no greater goal—or achievement—than that.

If you have attempted conception for six to twelve months without success, or experience two or more pregnancy losses, we encourage you to contact the experienced staff at RBA.

www.rbaivf.com