Reproductive Biology Associates

Reproductive Biology Associates Infertility can be a scary and very stressful time. We at RBA understand. From the very beginning, RB
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RBA was established in 1983 as Georgia’s first IVF treatment center. Our physicians boast more than 172 years of cumulative experience in the diagnosis and treatment of infertility and they have achieved in excess of 30,000 IVF births. Our specialized treatment plans combine compassionate patient care with state-of-the-art technology, much of which our physicians pioneered. If you have attempted conception for six to twelve months without success, or experience two or more pregnancy losses, we encourage you to contact the experienced staff at RBA.

It didn’t take long for Dr. Merkison to earn a ⭐⭐⭐⭐⭐ reputation.We’re so grateful for patients who take the time to shar...
03/13/2026

It didn’t take long for Dr. Merkison to earn a ⭐⭐⭐⭐⭐ reputation.

We’re so grateful for patients who take the time to share their experiences, and proud to have physicians like Dr. Merkison who make such a meaningful impact from day one.

If our team has made a difference in your journey, consider leaving us a Google review to help others find the care they need.

With the Love Is Blind reunion TONIGHT, we had to do a completely unserious analysis… 👀From the “delulu was the solulu” ...
03/11/2026

With the Love Is Blind reunion TONIGHT, we had to do a completely unserious analysis… 👀

From the “delulu was the solulu” phase to the resilient main character era, every journey looks a little different.

Which one are you? ⬇️

Considering IVF? You may be eligible to join the GRACE Study, a clinical trial evaluating a new hMG used in ART treatmen...
03/10/2026

Considering IVF? You may be eligible to join the GRACE Study, a clinical trial evaluating a new hMG used in ART treatments.

Study medication, procedures, and visits are covered, and our research team will guide you through every step.

Link in bio to learn more.

03/09/2026

It’s important you know these five things! ⬇️

1️⃣ Feeling alone is incredibly common.
Many people don’t share the full complexity of what they’re feeling; even with close friends, family, or their partner. If this feels isolating, you’re not failing. You’re human.

2️⃣ Negative emotions when you see pregnancy announcements don’t make you a bad person.
Those feelings often come from grief, longing, and unmet expectations; not jealousy or bitterness. Two things can be true at once: you can be happy for others and sad for yourself.

3️⃣ IVF isn’t one‑size‑fits‑all.
While IVF is common, a good fertility clinic will first assess you, your health, your goals, and your timeline, and tailor treatment accordingly. Care should be personal, not cookie‑cutter. (That’s exactly how we approach care at RBA!)

4️⃣ Infertility isn’t just a women’s health issue.
Male factor fertility plays a crucial role and is often under‑discussed. Comprehensive evaluation and support for male partners is essential and it’s not uncommon for male factor infertility to be part of the reason conception has been challenging. (At RBA, we have a male fertility specialist on our physician team!)

5️⃣ Taking breaks is okay.
This is called a journey for a reason. Pausing, resetting, or reassessing doesn’t mean you’re giving up… it means you’re taking care of yourself.
At RBA, we’re here to support you through every step, at your pace. You don’t have to do this alone. 💜🩵

03/06/2026

Oh wow. Never thought of that. 😐

If you’ve ever smiled through a comment like this and screamed internally later, you’re not alone.

RBA showed up and showed out at the 2026 Physician’s Summit 💫Honored to bring home this year’s Patient Experience Award ...
03/05/2026

RBA showed up and showed out at the 2026 Physician’s Summit 💫

Honored to bring home this year’s Patient Experience Award (awarded to Melissa Paul) and yes, we did it in style!

Everyone deserves a ride‑or‑die.At RBA, we’ve got you like Punch has his plush monkey 🐒🤍
03/04/2026

Everyone deserves a ride‑or‑die.

At RBA, we’ve got you like Punch has his plush monkey 🐒🤍

March is endometriosis awareness month, dedicated to increasing global awareness for the chronic, often debilitating dis...
03/02/2026

March is endometriosis awareness month, dedicated to increasing global awareness for the chronic, often debilitating disease affecting 1 in 10 women. Learn more in our most recent blog post.

“Understanding your uterine lining can help you feel more in control and informed during IVF. If you’re preparing for treatment or want to check in on your reproductive health, our team is here to support you.”

02/27/2026

Let’s clear up a common misconception: stress alone doesn’t cause infertility.

But the experience of infertility can be deeply stressful and acknowledging that emotional weight is an important part of care.

You deserve support for both your body and your well‑being.

Every shot is a step closer to the miracle you’ve been hoping for. 💉
02/25/2026

Every shot is a step closer to the miracle you’ve been hoping for. 💉

02/24/2026

👏 Congratulations to RBA’s very own Melissa Paul, recipient of the Patient Experience Leader Award.

This award honors leaders who shape environments where excellence can consistently thrive and Melissa exemplifies what patient‑centered care looks like every single day.

We’re so grateful for the compassion, leadership, and heart she brings to our patients and our team.

02/19/2026

A warm welcome. Thoughtful guidance. Always.

Address

1100 Johnson Ferry Road, Ste 200
Atlanta, GA
30342

Opening Hours

Monday 7:30am - 3pm
Tuesday 7:30am - 3pm
Wednesday 7:30am - 3pm
Thursday 8am - 3pm
Friday 7:30am - 3pm

Telephone

+14042571900

Website

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Our Story

RBA was established in 1983 as Georgia’s first IVF treatment center. Our physicians boast more than 172 years of cumulative experience in the diagnosis and treatment of infertility and they have achieved in excess of 30,000 IVF births. Our specialized treatment plans combine compassionate patient care with state-of-the-art technology, much of which our physicians pioneered.

Over that past 30+ years, we’ve remained steadfast in our commitment to the development of revolutionary technologies and techniques to enhance pregnancy outcomes. And naturally, we’re proud of what we’ve achieved. But we’re more interested in what we can help you achieve. Because even the most sophisticated medical technology is valueless to you if isn’t right for your needs. We never forget that our job is the same as it was when we met our first patient in 1983: To help create families. And as far as we’re concerned, there’s no greater goal—or achievement—than that.

If you have attempted conception for six to twelve months without success, or experience two or more pregnancy losses, we encourage you to contact the experienced staff at RBA.

www.rbaivf.com