10/16/2025
Material and updateability were key factors in the branding development for Gypsum Management Services. Their 300 locations and 100 service centers in the US and Canada serve residential and commercial contractors, and GMS thought to showcase relevant material in their displays, choosing steel for several features. You can see those material references in the future-proof updateable magnetic map and "boom truck" marketing display; their partner wall is also updateable so it, too, can grow with the company. We sourced and installed a custom gypsum wall for the conference room as a backdrop for their dimensional logo, a quiet but commanding focal point for their meeting space. Custom film and wallpaper, history features, product photography, values and mission displays round out the branding package for the fresh new space. Open for business!