George P. Johnson Experience Marketing

01/26/2026

Go behind the scenes with Aimee Forster, a Senior Producer on our Special Experiences team. No matter the scale of the event, she's one of the pros behind creating highly-curated and bespoke moments for our clients and their guests ✨ Curious? Click here https://www.gpj.com/news-insights/2026/01/the-power-of-special-experiences-with-aimee-forster/

01/23/2026

What a week! 🥇 From winning GOLD at BrandEx for our work on the World Economic Forum to launching standout experiences across Detroit, Melbourne, Guangzhou, and beyond—we showed up, stood out, and set the bar for 2026. Let’s keep the momentum going.

01/23/2026

Say 'buh-bye' to range-anxiety.

The automotive landscape of 2026 is defined by a shift toward total driver confidence. As manufacturers prioritize extended-range technology and tech/AI-enabled ecosystems, the focus moves on to creating seamless, long-distance mobility that performs without compromise.

Beyond range, what transformative shifts are you seeing in this year?

After a painful launch for the new Ram, Stellantis is taking it careful with its EREVs, says Tim Kuniskis.

01/22/2026

We're incredibly proud to see so many of our clients honored on the list! Truly a group of visionaries and innovators we're proud to call partners. Congratulations!!

We celebrate the senior marketers wielding real influence inside the world’s biggest B2B organizations. Meet the people driving innovation, shaping categories and defining what modern B2B marketing looks like, then have your say on who should be crowned the world’s...

01/22/2026

Retail’s new front door is powered by Google.
At NRF, GPJ partnered with Google to create a bold, immersive space that highlighted the Gemini Enterprise solutions that can enable retail digital transformation. From the striking dark mode environment to the offsite executive experience, every touchpoint was designed to let attendees test Agentic Commerce solutions first hand.

01/22/2026

Sixteen years in Park City, and the energy is high.

We are back in the mountains with our Acura partners to bring the Acura House of Energy to life—a masterclass in brand evolution and experiential consistency. From high-performance vehicle debuts to immersive guest experiences, this activation is a cultural fixture where breakthrough creativity flourishes.

Get a first look at this year's experience:
https://www.eventmarketer.com/article/watch-sundance-acura-16th-year/

Ahead of the 2026 Sundance Film Festival, which marks the 16th year Acura has been presenting sponsor, we sat down with Jennifer Symington.

01/21/2026

At NRF, GPJ partnered with IBM to craft an experience full of purpose, from a high-impact booth to seamless meeting spaces to surround events that kept the conversation going long after show hours. Every detail was intentional, and every moment delivered. Big ideas and bold ex*****on - just the way we like it!

01/21/2026

We are to welcome Marc Iacono to our New York hub. Marc’s transition from Project leadership in the APAC region represents a strategic evolution of our talent exchange, designed to broaden the capabilities we offer our clients worldwide.

Marc brings a veteran’s discipline to our U.S. operations. He has spent decades mastering the realities of scale and the systems required to perform when it matters most.

As our industry demands greater clarity and stronger operational foundations, Marc will focus on strengthening those systems and enabling the delivery of world-class work at scale.

Welcome to the U.S. team, Marc!

Read the full announcement:

Project Worldwide has said goodbye to its long-serving regional operations director, Marc Iacono, as he moves into a leadership role at the global creative group’s US headquarters.Iacono has relocated from Sydney to New York, where he will assume the role of vice president and head of operations a...

01/21/2026

Marketing is evolving. Relationships remain the anchor ⚓

We’re seeking generational talent for a Sr. Account Manager who understands that effective brand marketing is rooted in real human connection. As prospects and clients continue to mature in experiential, they'll need strategic leaders to guide them forward.

The culture is second to none, and the work is transformative. Whether you're in or , you belong here at GPJ.

Join the team transforming how global brands show up 🔥 https://www.gpj.com/who-we-are/careers/7138442/

01/21/2026

Attention is the scarcest resource in the room.

As markets become more crowded, simple headcount is no longer the metric it used to be. Engagement, interaction, and participation are the true drivers of value.

GPJ’s VP of Experience Technology & Innovation, Doug Muller, joins a fireside panel at to discuss how AI-driven engagement allows us to scale those human interactions, creating measurable value for sponsors and a lasting pull for return attendees.

01/20/2026

At NRF, Cisco highlighted how it's providing AI-ready infrastructure for the future of retail, and GPJ brought the experience that made it all click. From dynamic live theatre sessions to hands-on demos and even real-time conversations with the Cisco Store Hologram Assistant powered by Cisco Unified Edge, every moment was designed to spark curiosity, drive conversations, and showcase what’s next. Purposeful, polished, and packed with innovation.

01/20/2026

Are you ready to join an integrated production team that sets industry standards? We're gearing up for another year of world-class experiential events and brand activations, and our talent pipeline is looking for you. Apply today 🔥 https://www.gpj.com/who-we-are/careers/7477583/