04/29/2026
Denim Day is a powerful annual call to action amplifying awareness and challenging the harmful myths that perpetuate s*xual violence.
The movement began after a 1999 Italian court case overturned a conviction, claiming a survivor’s jeans implied consent. In response, people across the globe wore denim as a visible statement of solidarity, demanding an end to victim-blaming.
That message is just as urgent today.
Wearing denim is more than a symbol; it’s a reminder that survivors are never to blame, that an outfit, a friendly gesture, or anything other than consent is NOT consent. Consent is freely given, reversible, informed, enthusiastic, and specific.
Each of us can shape safer, more supportive communities.