03/24/2012
WHY HAVE A WEBSITE?
Cost-Effective Mar¬ket¬ing Strategies
Hav¬ing a good web pres¬ence is a great way to boost your sales. A qual¬ity web¬site on the first page of Google is an effect¬ive way to get new cli¬ents for your busi¬ness. An increas¬ing num¬ber of Amer¬ic¬ans use the Inter¬net to find new com¬pan¬ies instead of phone books or other meth¬ods, and they determ¬ine which ser¬vice pro¬vider to hire based on their web¬site. A web¬site that has a higher rank¬ing on Google and is of bet¬ter qual¬ity than com¬pet¬it¬ors will help win over poten¬tial cli¬ents. When you take the right steps, achiev¬ing a high Google rank¬ing is simple and cost-effective. A web¬site is an afford¬able mar¬ket¬ing tool. For a small busi¬ness, the ini¬tial cost is only $600 and the annual oper¬a¬tion and main¬ten¬ance charges are $130. This is a more afford¬able mar¬ket strategy than pur¬chas¬ing an annual advert¬ise¬ment in the yel¬low pages or send¬ing out thou¬sands of mailers.
Use¬ful Information
Another good reason to have a web¬site is to allow people to access inform¬a¬tion about your busi-ness at any time of the day. Busi¬ness hours, ser¬vices, products, and addi¬tional inform¬a¬tion is avail¬able online for busy people to view at their leis¬ure. Dis¬play¬ing detailed con¬tent about your busi¬ness is inform¬at¬ive and allows web¬site vis¬it¬ors to read about your com¬pany. Keep¬ing web¬site vis¬it¬ors engaged is key to achiev¬ing strong results.
Busi¬ness Credibility
A pro¬fes¬sional web¬site cre¬ates greater busi¬ness cred¬ib¬il¬ity. Hav¬ing a high qual¬ity web¬site builds trust and improves res¬ults for your busi¬ness. Addi¬tion¬ally, dis¬play¬ing mem¬ber¬ship of cer¬ti¬fic¬a-tions and organ¬iz¬a¬tions can fur¬ther enhance the cred¬ib¬il¬ity of your busi¬ness. Some web¬sites, like Angie’s List, provide awards for busi¬nesses that best serve their cli¬ents. Angie’s list gath¬ers reviews from cli¬ents and dis¬plays them for poten¬tial cli¬ents to see. Using an Angie’s List logo on your web¬site and a link to your Angie’s list reviews to dis¬play more cred¬ib¬il¬ity. Link¬ing to the Bet¬ter Busi¬ness Bur¬eau and Google Maps is another way to demon¬strate reli¬ab¬il¬ity. Quick Joomla Web¬site Design is ready to build your new web¬site today.
