02/23/2026
When people ask me why my sessions are more than their massage session….even though they use the same things….and have modalities too….and are prescribing things.
Practitioners work best when we work together and within our scope of practice. I’ve invested thousands of dollars and hours into my education and credentials.
I’m not a massage therapist
I’m not a personal trainer or health coach
I’m a board certified clinical specialist in orthopedics with a doctorate in physical therapy, with a graduate credential in equine rehabilitation and hike certifications in functional dry needling, blood flow restriction training, Barbell Rehab Method
To my self-employed friends — I see you. I am you.
And for those who are not self-employed, this is educational.
When you see a service fee, understand that roughly 30% becomes take-home income.
The other 70% sustains the infrastructure required to operate legally, ethically, and professionally.
* Secure booking systems
* Website hosting
* Licensing and mandatory continuing education
* Liability and commercial insurance
* Facility costs and maintenance
* Vehicle, travel, and farm expenses
* Technology platforms and software
* Sanitation standards
* Payment processing fees on every transaction
In my case, fixed annual overhead exceeds six figures before I pay myself. That does not include corporate and personal tax, CPP (both portions as self-employed), accounting, legal fees, marketing, or equipment replacement.
It also does not include the educational investment behind the work.
To date, that investment is approximately a quarter of a million dollars:
✅ BSc in Kinesiology (UBC)
✅ Human Kinetics diploma (Langara College)
✅ Regulated healthcare license (RMT from WCCMT)
✅ Human Osteopathy diploma in progress (CSO)
✅ Multiple equine certification(s)
**And over 25 years of clinical experience
Maintaining credentials is ongoing.
Initial education is a capital investment.
Continuing education is a recurring operational cost.
And then there is time......
👉 A one-hour human appointment requires nearly another hour behind the scenes for charting, sanitation, billing, and communication.
👉 An equine session includes travel, vehicle costs, assistant support, video review, report writing, and follow-up.
👉 One educational webinar can take 150 hours from research to delivery.
Fees reflect the entire structure — not just hands-on time or one-one time.
Self-employment means carrying the whole system: compliance, risk management, infrastructure, sustainability.
Revenue only exists when work is performed.
Expenses exist regardless.
Pricing is not about what an hour feels worth. It is about sustaining a system built on depth of training, experience, and responsibility.
That is the cost of doing business.