Insights Optical

Insights Optical Eye Care For The Entire Family Insights Optical's highly skilled optometrists and opticians truly enjoy spending time with each patient.

They take pride in helping patients achieve better eye health and vision. Both of Insights Optical's conveniently located offices offer a warm and friendly environment, and the staff works hard everyday to exceed the highest standard of care. They are dedicated to providing patients with quality eye care and exceptional service. Dr. Zachary Short and Dr. Madison Witthoft are both driven to offer the newest technologies and treatments developed for their field. They provide their patients with the latest options in eyeglass lenses, contact lenses, and ocular health and disease treatments and prevention. They also offer an excellent selection of frames to complement your lifestyle and budget. Bloomington Hours
Monday 10:00 to 6:00
Tuesday 9:00 to 5:00
Wednesday 9:00 to 1:00
Thursday 9:00 to 5:00
Friday 9:00 to 5:00
Saturday CLOSED

Mitchell Hours
Monday 9:00 to 5:00
Tuesday 9:00 too 4:00
Wednesday 9:00 to 5:00
Thursday 9:00 to 5:00
Friday CLOSED
Saturday CLOSED

❄️ ☀️ Think sunglasses are just for summer? ❄️☀️ Snow reflects sunlight and can make winter glare just as intense. Prote...
01/29/2026

❄️ ☀️ Think sunglasses are just for summer? ❄️☀️
Snow reflects sunlight and can make winter glare just as intense. Protect your eyes year-round and enjoy 20% OFF plano sunglasses through 02/27/2026. 😎

01/26/2026

With the improving road conditions today and the travel advisory being reduced to orange, our offices will be open tomorrow, January 27.

01/25/2026

Due to the current weather conditions, our office will be closed tomorrow, January 26. We will reach out to all patients who are scheduled to get their appointments rescheduled. Thank you for your understanding and we hope everyone stays safe and warm.

Send a message to learn more

Our Bloomington and Mitchell offices showing support for our Hoosiers!!! ❤️🤍🏈
01/19/2026

Our Bloomington and Mitchell offices showing support for our Hoosiers!!! ❤️🤍🏈

Fresh year, fresh benefits, and fresh frames to match ✨👓The new year is the perfect time to use your vision benefits and...
01/12/2026

Fresh year, fresh benefits, and fresh frames to match ✨👓
The new year is the perfect time to use your vision benefits and treat yourself to frames you actually love. Whether you’re due for an eye exam or just ready for a new look, we’ve got you covered from clarity to style.



From comprehensive eye exams to specialized treatments, we're here to meet all your eye care needs. Learn more about our services and contact us today!

Our office Christmas party featured food, laughs, and a very serious mother/son bowling competition 🎳🎄 Let’s just say… c...
12/23/2025

Our office Christmas party featured food, laughs, and a very serious mother/son bowling competition 🎳🎄 Let’s just say… competitiveness runs in the family😂

💲If you haven’t used your vision insurance or your HSA/FSA funds, now’s the time. Most benefits expire on December 31st,...
12/16/2025

💲If you haven’t used your vision insurance or your HSA/FSA funds, now’s the time. Most benefits expire on December 31st, and we don’t want you to miss out on the eye exam, glasses, or contacts you’ve already paid for!
Give us a call or scan the QR code to schedule your appointment at any of our locations before time runs out. 👓✨

From comprehensive eye exams to specialized treatments, we're here to meet all your eye care needs. Learn more about our services and contact us today!

This year, put yourself on the gift list! 🎁👓 Clear vision is something you use every single day — so why not invest in f...
12/09/2025

This year, put yourself on the gift list! 🎁👓 Clear vision is something you use every single day — so why not invest in frames that make you look and feel your best? Visit us to browse new styles and find the perfect pair for the season! 🎄🎁

Bloomington: 415 S Clarizz Blvd, Bloomington, IN 47401
Ellettsville: 5011 W Charlestowne Way, Bloomington, IN 47404
Mitchell: 725 W Main St, Mitchell, IN 47446

Cold weather = dry eye season… but you don’t have to suffer through it! ❄️If you’re dealing with burning, stinging, or w...
12/03/2025

Cold weather = dry eye season… but you don’t have to suffer through it! ❄️
If you’re dealing with burning, stinging, or watery eyes, simple changes like adding a humidifier, using artificial tears, or taking screen breaks can help. And if dry eye is becoming a daily struggle, our team offers in-office treatments to bring lasting relief. Let’s keep your eyes feeling great all winter long!

It’s that time of year again — we’re booking for December! ❄️🤍If you’ve been noticing eye strain, headaches, blurry visi...
12/01/2025

It’s that time of year again — we’re booking for December! ❄️🤍
If you’ve been noticing eye strain, headaches, blurry vision, or you’re due for your routine checkup, let’s get you on the schedule before the year wraps up. Many patients use this time to take advantage of their remaining vision insurance or HSA/FSA funds. Call today and let us help you step into the new year with healthy eyes and a fresh prescription!

🦃🍁 Just a reminder! Our offices will be closed November 27–28 so our team can enjoy the holiday with loved ones. We’ll s...
11/25/2025

🦃🍁 Just a reminder! Our offices will be closed November 27–28 so our team can enjoy the holiday with loved ones. We’ll see you Monday! Happy Thanksgiving! 🧡

The end of the year is approaching fast, which means many HSA/FSA accounts and vision insurance benefits will expire soo...
11/24/2025

The end of the year is approaching fast, which means many HSA/FSA accounts and vision insurance benefits will expire soon. If you’ve been putting off your eye exam, need to update your glasses, or want to try new contacts, now is the perfect time to schedule. Don’t let your hard-earned benefits go unused—your eyes (and your wallet!) will thank you. 👓✨

From comprehensive eye exams to specialized treatments, we're here to meet all your eye care needs. Learn more about our services and contact us today!

Address

415 S Clarizz Boulevard
Bloomington, IN
47401

Opening Hours

Monday 10am - 7pm
Tuesday 9am - 5pm
Wednesday 9am - 4pm
Thursday 9am - 5pm
Friday 9am - 5pm

Telephone

+18123331911

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