The RBLD Project

The RBLD Project My work, my art, my passion is helping athletes stay healthy so the can crush their goals.

03/04/2026

Are you sick of knee pain standing between you and the goals you’ve set for this season?

I’m guessing you’ve tried it all. You’ve bought the new shoes, obsessed over your bike fit, and spent a fortune on massage guns and foam rollers. Yet, the second you get deep into a run or a climb, your knees still kill you.

I’ve worked with hundreds of people in your exact shoes. Lack of effort was never the problem. These people work hard.

The flat-out honest answer? Your legs just aren’t strong enough.

I know, I know, you can hit hill sprints on the bike like a champ and you can probably wall-sit for days. But that isn’t enough to get your knees feeling great again.

To stop the pain, you need movements that strengthen more than just the muscle. You need to build the actual tendons and ligaments around the joint so they can actually handle the miles you’re asking them to run.

This is the missing piece for the triathletes I work with. We stop “managing” the pain with gadgets and start building a body that can handle the load.

Question for you: How much faster could you go if you weren’t constantly “managing” knee pain during every race?

Comment RBLD and I’ll share with you my guide to getting you back on track again and ready for your next race.

6 years of "screaming knees" ended in 10 weeks. 🦵💥Most people over 40 are told that "wear and tear" is just the tax you ...
03/02/2026

6 years of "screaming knees" ended in 10 weeks. 🦵💥

Most people over 40 are told that "wear and tear" is just the tax you pay for a life of sports. We are told to stop doing “risky activities” and start playing it safe. I don’t know about you, but that definitely sounds like a one-way ticket to getting old...

Jodie proved that’s a lie.

She didn’t have an "age" problem. She had a program problem.

She stopped guessing, stopped avoiding the movements that hurt, and started rebuilding the joint from the ground up.
In 10 weeks, she went from constant pain to mastering the very movements she used to fear.

The RBLD Project isn't about "getting through" your next workout. It’s about being capable for the next 20 years.
Ready to stop managing and start mastering?

Comment “RBLD” below and I’ll personally reach out with the strategy Jodie used to get back on track.

I don’t know about you, but when I hit 40, all I heard from people was: “It’s over now. Prepare for the slow decline.”An...
02/28/2026

I don’t know about you, but when I hit 40, all I heard from people was: “It’s over now. Prepare for the slow decline.”

And if I’m honest, I had my fair share of struggles in my 40s.

• Lingering back pain that wouldn’t quit.

• A meniscus tear that sidelined me.

• Shoulder issues that made every move a “calculation.”

Now that I’m 50? People are doubling down on the idea that it’s nothing but a straight shot downhill from here.

You know what I’ve decided? 🖕 that.
I’m not buying into it. In fact, I’m going in the opposite direction. I’m rebelling against the entire idea that we have to settle for “aging gracefully.”

Five years ago, after my meniscus tear, I reached a breaking point. I decided I wasn’t going to just “manage” my injuries anymore. I decided to get to work and turn my body around.

The result? I feel stronger, more capable, and more confident in my body at 50 than I ever did at 40.

I followed a specific 5-Phase Progression to get here—the same one I use with every client in their 40s, 50s, and 60s who has decided to retake control:

• Phase 1: Foundation. We eliminate the pain and restore your fundamental movement.

• Phase 2: Development. We build your initial capacity and strength.

• Phase 3: Activation. We activate your potential with power and load.

• Phase 4: Refinement. We perfect your capacity for peak performance.

• Phase 5: Mastery. We achieve a rare level of physical capacity and sustain it for life.

We are building for the next 20 years, not the next 20 days.

Question for you: If you could wave a magic wand and have ONE part of your body (knees, back, shoulders, etc.) feel brand new again today, what would it be?

Drop it in the comments below 👇 and let’s see where you’re starting from.

02/28/2026

I believe we should refuse to “grow old gracefully.” That’s something “old people” do, and I don’t know about you, but I never want to get “old.”

I talk to so many people in their 40s and 50s who live their lives around a wonky knee, a bad back, or a shoulder that pops out if a mosquito flies by. They want to be active, but they’re terrified that their old injuries will put them down for the count if they push too hard.

They’ve tried all of the usual stuff—rehab, stretching, foam rolling, and every other “torture device”—but nothing gets them past the injury. They’re frustrated, and for good reason. They’re putting in the time, money, and effort, and getting nowhere.

Heck, this maybe you reading this. Here’s the good news: there is hope, and you might not have to work so hard to get the progress you are seeking.

I understand the frustration because I was there. In 2019, I tore my right meniscus. By 2021, it got so bad I uttered the “4-letter word” to my wife: Surgery.

😡 I couldn’t train Jiu-Jitsu.

😡 I couldn’t go on walks with my wife.

😡 I couldn’t ride my mountain bike.

😡 When it was really bad, the pain would wake me up at night.

Then I decided to take matters into my own hands. As you can see, I’ve made some pretty decent progress. This slant board squat felt really good this week, but 3 years ago? No way.

I had to go through this 5-Phase Progression to get back to a place where I was confident enough to train, move, and go for a walk whenever I wanted:

Phase 1: Foundation. We eliminate pain and restore fundamental movement.

Phase 2: Development. We build initial capacity and strength.

Phase 3: Activation. We activate greater potential with power and load.

Phase 4: Refinement. We perfect your capacity for peak performance.

Phase 5: Mastery. We achieve a rare level of physical capacity and sustain it for life.

I stopped managing the injury and started rebuilding my movement. You don’t have to settle for the “slow fade.”

🚀 Comment READY and let’s get you feeling confident in your body again.

02/26/2026

Have you ever looked at an X-ray of your back or neck and felt like you were looking at a “broken” version of yourself?

If you’re an ex-athlete over 40 with back pain, you’ve likely been told that your “bones,” “discs,” or “wear and tear” are the reason you’re sidelined. You start moving tentatively, like you’re made of glass, waiting for the next “tweak” that puts you back on the couch.

Here is the truth: Your X-ray is not your destiny.

Most people I talk to are terrified of their own imaging. They stop bending, stop lifting, and start managing their own decline. But the truth is, a picture of your bones doesn’t show how you move.

When I was stuck in a 15-year cycle of back pain, I thought I was “damaged goods.” I’d rest until the pain stopped, then jump back into training, only to blow out again. I didn’t realize that my pain wasn’t coming from a “bad disc”—it was coming from missing movement patterns. Today, at 50, I move with more freedom than I did in my 30s. I stopped treating the “picture” and started rebuilding the foundation.

This is why I created the RBLD Project. I want to show you how to look past the X-ray and find the specific movement gaps that are actually keeping you in pain. It’s time to stop the “Rest and Hope” strategy and start your rebellion against the slow fade.

🚀 Comment RBLD and let’s talk about getting you back in the game.

02/26/2026

Have you ever looked at an X-ray of your back or neck and felt like you were looking at a "broken" version of yourself?

If you’re an ex-athlete over 40 with back pain, you’ve likely been told that your "bones," "discs," or "wear and tear" are the reason you’re sidelined. You start moving tentatively, like you're made of glass, waiting for the next "tweak" that puts you back on the couch.
Here is the truth: Your X-ray is not your destiny.

Most people I talk to are terrified of their own imaging. They stop bending, stop lifting, and start managing their own decline. But the truth is, a picture of your bones doesn't show how you move.

When I was stuck in a 15-year cycle of back pain, I thought I was "damaged goods." I’d rest until the pain stopped, then jump back into training, only to blow out again. I didn't realize that my pain wasn't coming from a "bad disc"—it was coming from missing movement patterns. Today, at 50, I move with more freedom than I did in my 30s. I stopped treating the "picture" and started rebuilding the foundation.

This is why I created the RBLD Project.

I want to show you how to look past the X-ray and find the specific movement gaps that are actually keeping you in pain. It's time to stop the "Rest and Hope" strategy and start your rebellion against the slow fade.

🚀 Comment RBLD and let’s talk about getting you back in the game.

02/25/2026

Have you seen this movement? (The side bend in the video).
Most people I talk to who struggle with back pain are afraid to pick up a sock, let alone attempt side-bending reps like this. When we’re hurting, we start to limit our world. we "play it safe," move like we’re made of glass, and cut out movements entirely out of fear of another spasm or "tweak."
Here is the truth: You shouldn’t run from the movements that cause you pain. You should (cautiously) run toward them.
The goal isn't just to "avoid the pain"—it’s to regain the movement patterns you’ve lost.
Now, depending on your situation, this isn't an overnight fix. It may take weeks, months, or even a year to truly rebuild your base so you can move without fear.
This was the hard lesson I learned during my 15-year cycle of back pain. I’d get myself feeling "good," but I didn’t realize I wasn’t ready for prime time yet. Because I hadn't truly rebuilt my foundation, I’d re-injure myself and start the whole frustrating cycle all over again.
Today, at 50, I’m doing things I couldn’t do in my 30s or early 40s. I finally realized that my back pain was just a set of clues showing me exactly where I was weak. Through careful, intentional practice, I turned my "bad back" into a strong, resilient system.
This experience is exactly why I created the RBLD Project. I want to help you stop the cycle of "Rest and Hope" and start the process of rebuilding.
Join the 5-Day Movement Restoration Challenge — Starts March 2nd
I’m going to show you a simple way to assess your own body, find those missing patterns, and give you the map to start your own rebellion against the "slow fade."
🚀 Comment RBLD and I’ll send you the details to get started.

02/25/2026

If you’re a high-performer over 40 and you’re still training hard but feeling like your body is starting to push back, it’s not because you’re “getting old.” It’s because you’re likely making one of the three biggest mistakes I see every single day.

I spent 15 years in a cycle of frustration—hurting my back, resting it until the pain stopped, and then jumping right back into the same patterns that broke me in the first place.

If you want to stay in the game for the long haul, you have to stop doing these 3 things:

❌ Treating the Symptom, Not the System: When a shoulder or a knee hurts, most people just ice the “sore spot.” But that pain is usually just paying the tax for a different part of the body that isn’t moving correctly. You’re fixing the smoke, but ignoring the fire.

❌ The “Rest and Hope” Strategy: Rest isn’t a plan; it’s a pause button. When you stop moving, you just lose more capability. You don’t need less movement—you need to understand how your body is actually put together so you can support your weight properly.

❌ Guessing Instead of Assessing: Most people just add more intensity to a foundation that has missing movement patterns. It’s like building a second story on a house with a cracked foundation. Eventually, something has to give.

🧠 A Better Way to Rebuild

I’ve used a very simple assessment with hundreds of people to identify exactly where their movement is “stuck.” We find the gaps that are causing the stress, fill them, and get the system working as one unit again.
That’s exactly how I got back to training martial arts and in the gym after a major shoulder injury two years ago. I didn’t get lucky—I got organized.

The 5-Day Movement Restoration Challenge — Starts March 2nd

I’m going to show you this easy assessment so you can stop the DIY guesswork and start building a body that can handle the work you want to put in.

🚀 Comment RBLD and I’ll send you the details to join the rebellion.

02/03/2026

Most people don’t stop because they’re hurt.
They stop because they don’t trust what comes next.
The pain fades.
The clearance comes.
Life resumes.
But confidence doesn’t.
No one explains how to go from “you’re fine”
to actually trusting your body again.
That gap is where people quietly pull back.
Not because they’re weak.
Because uncertainty feels risky.






01/14/2026

Most injuries happen when the system can’t organize load , it’s not because the load was heavy.

Hinging, bracing, sequencing, and breath are durability skills.

Strength is what you can express today.

Longevity is what you can express for decades.

If your low back feels like the limiter instead of your hinge, there’s a sequencing problem, it’s not an age problem.








12/01/2025

The 5-Day Movement Reset Challenge is officially open.

If you’re 40+ and stuck in the cycle of stretching, PT, mobility drills, or random workouts — and your body still feels stiff, achy, or unreliable — it’s time for a different approach.

This challenge will help you reset how your body moves using a simple, proven process:

• Day 1: Full 3D pelvis–rib cage–skull assessment
• Daily check-ins so you can feel real changes
• Clear explanations of why your current approach hasn’t been working
• Coaching that gives you confidence in your movement again

For years, people have said they wanted to work with Shawn but lived too far away.

Now distance isn’t a factor.

You’ll get direct coaching every day.

If you’re ready to move, train, and live without fear of the next injury…
join the challenge.

Comment RESET or tap the link in our bio.

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Bloomington, MN

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+15176722386

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