Modern Chiropractic Mastery

03/17/2026

The MCM Student Business Show Episode 5

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03/12/2026

Dr. Kevin Christie explores the common “barriers” clinics unintentionally create that add friction to the patient experience and lower conversions. He encourages practices to regularly audit their systems and decide which barriers are truly worth the tradeoff.

He breaks down common obstacles within all chiropractic clinics.

Dr. Christie explains that barriers can be offset by world-class clinical care, strong communication, an exceptional patient experience, and high demand. He also notes that many practices add barriers gradually over time—sometimes removing the ones that prove too costly.

https://www.modernchiropracticmarketing.com/podcasts/466

03/05/2026

Dr. Kevin Christie interviews Dr. Steven Reinlie of Austin, Texas about his path after graduating from Parker in December 2021, working as an associate, and opening his own practice a little over a year ago.

Dr. Reinlie describes negotiating a revenue-based split that pushed him to develop referral relationships, setting a goal of meeting 40 new contacts, and finding early clinic spaces through connections with personal trainers and other clinicians. He and Christie discuss the realities of practicing inside gyms, emphasizing that gym members are a “floor,” not a complete patient base, and the importance of having a plan to graduate to an independent clinic.

Dr. Reinlie explains consolidating locations, moving into a 1300-square-foot space with multiple rooms, hiring his first full-time staff member, and focusing on efficiency, pricing, and reinvestment using profit-first principles. His advice centers on learning relationship-building and closely managing finances, supported by coaching and strong clinical competence.

https://www.modernchiropracticmarketing.com/podcasts/465

02/26/2026

Dr. Kevin Christie hosts a solo episode of Modern Chiropractic Mastery exploring why evidence-based chiropractors may resist business coaching.



The main discussion outlines seven reasons for coaching resistance:

(1) the “coaching paradox,” where clinicians demand evidence clinically but reject proven business mentorship

(2) the “I can figure it out myself” trap and trial-and-error costs

(3) imposter syndrome and vulnerability around sharing business details

(4) bad industry coaching experiences, hard sales, and cookie-cutter protocols, with a call for frameworks over forced systems

(5) ROI skepticism, citing research showing ~6–8x returns and strong small-business impact

(6) isolation and lack of peer sounding boards

(7) the “timing” excuse



Christie encourages aligned, values-based coaching and points listeners to modernchiropracticmastery.com.

https://www.modernchiropracticmarketing.com/podcasts/464

02/19/2026

Dr. Kevin Christie interviews Shannon Waller of Strategic Coach about entrepreneurial alignment and leadership for chiropractors. Shannon shares how she joined Strategic Coach after working in corporate training and dealer assessment programs, starting in sales and later moving into training design and building team programs.

They discuss a key mindset shift: seeing yourself as an entrepreneur with a specialty in chiropractic care, not only a doctor focused on craft. Shannon explains Strategic Coach’s Unique Ability framework—activities range from incompetent and competent to the “excellent trap” (superior skill and strong reputation, but boredom), and finally Unique Ability (superior skill plus passion), which she describes as a 10x return.

Shannon outlines a leadership model based on self-awareness, team awareness, and business awareness. They cover delegation extremes that sabotage teamwork: the “delegation death grip” and “drive-by delegation.” Shannon recommends Strategic Coach’s Impact Filter to clarify purpose, ideal outcome, risks, and success criteria.

They close with Strategic Coach fit criteria (minimum $200,000 personal income and three years in business) and resources at strategiccoach.com and yourteamsuccess.com.

https://www.modernchiropracticmarketing.com/podcasts/463

02/18/2026

Become a Thrive Founder!

MPI, FTCA, and MCM is collaborating on an annual event starting January 30-31, 2027.

This will be a strategic practice growth event designed for owners, associates, key team members and students.

Founders Early Bird Registration is open for 2-weeks.

These 45 Founders slots will sell out.

Check the landing page for all event details and what access Founders get.

https://bit.ly/Thrive2027

02/12/2026

In this episode of Modern Chiropractic Mastery, host Dr. Kevin Christie welcomes Dr. Benjamin Fergus to discuss his innovative non-surgical joint replacement technique for knees, shoulders, and hips.

Dr. Fergus shares the development of his evidence-based approach, which integrates advanced techniques, shockwave therapy, specific dietary protocols, and structured rehab exercises to address joint degeneration.

The episode covers success rates, patient demographics, treatment frameworks, and the importance of combining clinical excellence with effective business practices.

https://www.modernchiropracticmarketing.com/podcasts/462

02/05/2026

In this thought-provoking solo episode of Modern Chiropractic Mastery, Dr. Kevin Christie dives deep into the hidden mental habits that quietly shape our decisions, confidence, and success—cognitive distortions. Drawing from Dr. Seth Gillihan’s work in Cognitive Behavioral Therapy, Dr. Christie breaks down common thinking traps like all-or-nothing thinking, catastrophizing, and emotional reasoning—and shows how they show up in everyday life and in practice ownership.

You’ll learn a simple but powerful framework to regain control of your mindset: Catch it. Check it. Change it. Dr. Christie explains how this three-step process can help you challenge unhelpful thoughts, reduce stress, and make clearer, more intentional choices.

He also reflects on the continued growth of Modern Chiropractic Mastery in 2025 and shares exciting opportunities ahead in 2026, including a London Masterclass. The episode wraps with a strong reminder that long-term success doesn’t happen in isolation—having a coach and a community of driven, like-minded professionals can be the difference between burnout and fulfillment.

If you’re ready to sharpen your mindset, elevate your practice, and stop letting your thoughts run the show, this episode is a must-listen.

https://www.modernchiropracticmarketing.com/podcasts/461

01/29/2026

In this episode of Modern Chiropractic Mastery, host Kevin Christie is joined by longtime coach and collaborator, Dr. Curt Kippenberger. The discussion explores the updated landscape of evidence-based chiropractic practices, highlighting both exciting trends and current challenges. They delve into strategies used by successful practices, including the integration of new technologies and the importance of mentorship.

Additionally, they emphasize the value of financial acumen and maintaining a hybrid approach to insurance and cash-based models. Upcoming events, such as the June 20th masterclass in London, are also mentioned, aiming to enhance patient experience. Both hosts share personal reflections on their journeys, the impact of coaching, and their excitement for the future of chiropractic practice.

https://www.modernchiropracticmarketing.com/podcasts/460

01/22/2026

In this episode of Modern Chiropractic Mastery, Dr. Kevin Christie explores the critical difference between signal and noise in business, using the metaphor of navigating a storm to illustrate how distractions can derail growth. He explains that successful chiropractors and entrepreneurs focus on high-leverage signals—key metrics like new patient numbers, office visits, revenue, and patient adherence—while filtering out low-value noise that consumes time and attention.

Dr. Christie shares practical strategies for maintaining focus, including building noise filters, committing to deep work habits, and eliminating at least one source of noise each week, helping chiropractors maximize their limited business and marketing time.

https://www.modernchiropracticmarketing.com/podcasts/459