Skyword

03/17/2023

It's an honor to be named a three-time Leader in the Gartner® Magic Quadrant™ for Content Marketing Platforms!

We feel this recognition is a testament not only to the value of our tech, but to the hard work and dedication of our team and the freelance content creators who make our work possible.

Read the report here: https://www.skyword.com/leader/

03/08/2023

Marketers, listen up: The future of search is here and it's all about Generative AI-Powered Search Engines. :rocket: Get a jump start on the competition and get to know the new rules of the game: Generative AI-Powered Search Engines: What Marketers Need to Know - https://bit.ly/3J5OMpc

Generative AI search engines are almost here, with Google and Bing set to roll out groundbreaking changes. Here's what brand marketers need to know now.

02/15/2023

At Skyword, we make it easy for brand marketers to work with freelance creators who have the deep industry and topic expertise they’re looking for. Your content creation doesn’t have to be limited by the in-house resources you have! Check out this video to learn more about one of the highly accomplished creators in our network, Tiffany C. Wright.

If you’re a brand looking to discover our creator network, visit: skyword.com/software/creative-talent-network/

If you’re a freelancer looking for more work opportunities, we’d love to partner with you. Learn more at: skyword.com/freelance-for-skyword/

02/03/2023

Generative AI is a powerful tool to help organize unstructured ideas, generate rough drafts, and ensure the final copy is grammatically correct. But it can't replace the human touch when it comes to creating market-leading content.

In this article, Casey Nobile breaks down generative AI's potential benefits and limitations for content creation!

bit.ly/3YqGYVf

Understand the benefits and drawbacks of generative AI when it comes to brand content creation.

02/01/2023

At Skyword, we believe in the power of connecting human creativity with the latest technology. That's why to help serve our clients better, we developed Content Atomization, a new feature in Skyword360 that uses AI to adapt and personalize human-generated content for different channels and personas.

To learn more about how AI helps marketers scale human creativity for competitive content creation, check out: Can AI Help Marketers Meet Rising Content Demand? https://bit.ly/3VcnTEy

Visit www.skyword/innovation.com to start leveraging the power of AI today!

Skyword's Content Atomization feature uses AI to adapt original, human-generated content for different personas and channels.

01/27/2023

We’re thrilled to officially introduce Dave Feldman as our new Executive Vice President of Services at Skyword!

He joins us with 20 years of leadership expertise in account management, digital marketing, and client services at innovative technology organizations, including iProspect, Microsoft, and Apptentive. His strategic vision, commitment, and ambition are a perfect match for the team. Welcome, Dave!

For more details, you can read the latest news here: http://bit.ly/3XKdWjj

01/20/2023

We’re excited to announce that digital marketing trailblazer Mindel Klein joins Skyword’s Board of Directors this week! Mindel has an extensive background in marketing communications, global brand-building, and digital marketing, including 27 years in leading roles at Colgate-Palmolive.

We are thrilled to have her wealth of knowledge and expertise on our team as we break new ground in 2023!

To get more details, read: http://bit.ly/3Hh7f2o

01/17/2023

There are better ways to compete with the vast amount of marketing noise out there than cranking out more assets, increasing paid media spending, or lowering internal expectations. Don’t scale back, scale smart.

Watch our video for some quick tips on competing in the era:

For more details, visit: www.skyword.com/innovation.

01/04/2023

With Content Shock in full swing, it's time to double down on quality AND quantity! Don't let the pressure of creating content stop you from stepping up for your customers, communities, and teams. Let's make sure your brand is uniquely qualified to own the market in 2023!

You can start with these tips from our CEO, Andrew Wheeler: How to Thrive in the Content Shock Era: Your Brand’s Future Depends On It

https://bit.ly/ContentShock_HowToThrive

Thriving in the Content Shock era comes down to doing quality AND quantity well. And there are a few characteristics of today's content economy that should guide your strategy for doing so:

12/28/2022

In 2022 we surveyed hundreds of consumers and business buyers who confirmed that your content experience is as important to them as your product and services.

To learn 3 ways content impacts buyers' purchase decisions, watch our video:

For more details on our survey results, you can download the full report here: https://bit.ly/WhatBuyersWant2022Report